the impact of tv watching on e commerce 1

For this assignment, first read this Wharton School article (and watch the accompanying video): To Buy or Not to Buy: How Increased TV Watching Impacts E-commerce.

Analyze what you read and watched. How have TV viewership and shopping habits changed? Is traditional cable (and advertising on cable) a thing of the past? How have internet streaming companies such as Netflix, Hulu, and Amazon Prime marketed themselves to succeed in this changing environment? Is internet streaming the future?

For additional details refer to the Short Paper Guidelines and Rubric document.

 

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