Go Pro Case Study

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LO 1 – LO 3: Demonstrate an understanding of the sources of the strategic management process; Analyze organizations internally and externally using strategic tools and propose solutions based on the results of analysis, and demonstrate critical thinking and writing skills in applying business principles to actual and hypothetical fact situations

Assignment Instructions:

Read the case study GoPro in 2020; and answer each of the questions on the attached document.

  • This assignment will allow students to analyze GoPro’s internal and external environment and how the company uses its business model as a competitive advantage.
  • Students will also be able to identify the company’s key resources and competitive capabilities, as well as GoPro’s competitive assets.

Please follow these instructions when completing Case Studies:

  • Each question will have a minimum required number of paragraphs or pages, please meet these requirements to maximize your earned points.
  • If a question requires paragraphs, paragraphs at this level of study are 5+ well-developed sentences.
  • Students must be able to apply chapter concepts from the assigned textbook to demonstrate they understand the chapter learning objectives and how to apply these to real organizational situations.
  • You must be able to apply 3 or more chapter concepts in each one of the answers. This requirement must be met to maximize your earned points.
  • The emphasis of case studies will be on the application of learned chapter concepts to the company’s operations.
    APA: Please include in-text citations (with p. #) for all content and external sources included.
  •  The objective and requirements of this case study are for students to demonstrate they are able to apply three or more chapter concepts in each question.
    STRONG emphasis is placed on the application between THEORY and PRACTICE.
    **Avoid too many or long quotes.

 Case study is attached

 

GoPro in 2020: Have its Turnaround Strategies Failed?

Read case 14, GoPro in 2020: Have its Turnaround Strategies Failed?

 

Answer the following questions (submit your answers using typed, double-spaced, 12pt. Font w/ 1″ margins). Please clearly separate and mark each essay:

 

1. Based upon your analysis of the company, what are the strategically relevant factors in GoPro’s macro-environment? What does a PESTEL analysis reveal about the action camera in 2020? Does the external environment of the drone industry present attractive opportunities to GoPro? (Recommended page length: 1.5 – 2 pages, short answers will earn you partial credit).

 

2. What is your assessment of GoPro’s business model and competitive strategy? Does its approach to delivering customer value contribute to a sustainable competitive advantage? (Recommended page length: 1.5 – 2 pages, short answers will earn you partial credit).

 

3. What are GoPro’s key resources and competitive capabilities? What is the competitive power of its most important competitive assets? (Recommended page length: 1.5 – 2 pages, short answers will earn you partial credit).

 
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