Technical Writing

REQUIRED RETAKE INSTRUCTIONS

ENG121: Business and Technical Writing

Name: Number: Exam: 50024 Grade: 35%

Date: February 9, 2015 Evaluator: J.D

Dear Student,

The grade you earned on this assignment was below passing. However, you now have another chance to earn a passing grade for this exam. Whatever score you earn on the retake will be posted as the final score for this exam (up to the highest possible retake grade of 70%).

1. Within the next four weeks, prepare a completely revised assignment. You may not just make a clean copy of your work correcting only grammar and spelling errors. Instead, address the issues indicated by the evaluator, as well as apply the revision and editing strategies taught in your study materials, including

· adding specific details which you make up in order to clarify and support your statements

· deleting unnecessary information

· reorganizing for logical flow

2. Review the study materials for this exam, especially samples in the unit that show the correct format, as well as the information given in the exam instructions. Contact the school with any questions about the requirements.

3. Review your graded exam, including the comments and the corrections. In particular, take note of those areas on the evaluation sheet where you scored Fair or lower. These indicate areas on which to improve.

4. Be sure to enclose or attach this sheet when you submit your retake assignment, so we can properly credit your record. For online submission, copy just this form and paste as the first page of your retake exam. If you do not include this form, up to ten points may be deducted from your exam grade.

Business Technical Writing

Company Address?

Date?

Inside Address?

Salutation?

 

Phoenix Advertising is a company established in North Carolina. According to the information given, it is evident that the branch under the report is facing a number of challenges, which need to be attended to with immediate effect. Recently, two top management employees left the company to a competing firm, there as well are also threatening to leave the company .

Background

From the reports evaluated, there are factors that are leading to reassignment of the employees to rival companies. From the case scenario presented, it is evident that the top management fails to involve the junior employees as make most of the important decisions without consulting them. When the employees feel left out, they hardly perform, as they feel ignored most of the time. Secondly, the company focuses on increasing their levels of profitability. Hence, it is taking a lot of work from all potential clients without necessarily evaluating the accounts and the workload. This causes the employees responsible for working for ling hours with minimal compensation. In my opinion, this could be the reason for low morale and decrease in production.

 

Firstly, there is weak leadership, which fails to involve employees at all levels in the company. This can be seen from the way the management take lots work from all different clients without necessarily evaluating the accounts and workload. Secondly, there is poor communication between all levels. The top management does communicate with junior employees, and it fails to encourage their work and efforts. This is the reason they end up editing their work without consulting them. Further, the company is contracting more clients than it can handle with the current personnel.

 

The top management of the company should embrace real leadership and administration. To be precise, the management should and must effectively communicate with employees on all their levels. This could be achieved best by outlining their roles and responsibilities. It should also provide better means of evaluation and reporting of every employee. The heads of various departments should also work closely with their employees at make any changes in their works with their consultations in order to value their efforts at different levels (Schein, 1985).

Further, due to the increased volumes of workload, the management should also offer enough compensation to all employees by paying them for any overtime work from them. This could be achieved by improving the terms of the contract. Additionally, the company should provide an excellent working environment where the employees are comfortable. The management should also aim at improving human capital through ore training and development. This is because in the world of advertising, technology is changing the dynamics day by day. A specific timeline should be set in order to ensure that all these goals and objectives are achieved on time. The company also has to take considerations of the competitive environment where it is operating on. Hence, losing their clients to their competitors can be a threat, and the company should look into this in time.

Proposal

In order to accomplish my plan at Roanoke, I will need a team of people who will work with different divisions in order to bring the best output. All the employees will be from the company. Sales and marketing representatives of the enterprise, customer relation’s officers, editors, ICT persons, and the technical personnel have the right skills to carry out the tasks. Most of them are in the middle stage of career development. For this reason, they are aware of all their roles and responsibilities.

Every employee will be assigned a particular a role that he or is supposed to achieve within the set timeline. Department’s heads are expected to oversee the implementation of each phase of the project. Progress reports should also be done and evaluated on a timely basis before the project is complete. My role in this task is to supervise all operations and ensure that all the responsible parties play their part well by ensuring that they perform different functions and responsibilities in the right way.

Schedule

A schedule of how the project will be conducted and the specific timelines will also be set in order to ensure that the project is completed on time. Depending on the role and input of different employees and departments, all the work will be divided, and a deadline set in very case. Reports should be availed in time in order to assess the level of progress of the project and improve the evaluation process.

Staffing

All the employees involved in the project will come from the company from different departments. However, in case there will be a need for additional employees, the budget will take care of their costs.

Budget

Item	Cost
Employees in concerned departments	– $4000
New and loss of employees	– $1500
Travelling expenses	– $2200
Advertising	– $5000
Labor and Equipment	– $7000
Miscellaneous expenses	– $2500

Request for Authorization

After the project has been completed, all the reports will be assessed and evaluated before being handed over to the top management. Later, the top management will authorize my department to give the final project to the client.

Closing line?

Signature block?

Evaluation of 050024: “Final Examination”

	Skill Realized	Skill Developing	Skill Emerging	Skill Not Evident
Introduction (Did you identify one problem, qualifications-purpose?):	5	4.5	4	3.5	2	1	0
Background (Did you provide detailed proof cause-effect, bulleted objectives?):	15	14	13	12	11	4	0
Proposal (How complete and clear did you develop each objective?):	20	19	18	17	16	5	0
Schedule (Is there a specific date/time period indicated for each objective?):	5	4.5	4	3.5	3	1	0
Staffing (Are specific in-house personnel matched to each task-objective and their qualifications described?):	10	9	8.5	8	7.5	4	0
Budget (Is budget in columns, readable, cover all costs?):	5	4.5	4	3.5	2	1	0
Request for authorization (How well did you persuade team to adopt plan within specific time frame?):	5	4.5	4	3.5	3	1	0
Audience, coherence, tone (Did you maintain a professional tone as part of company team and develop information logically?):	10	9	8.5	8	7.5	4	0
Grammar, sentence structure, and mechanics (How well did you edit and proofread to ensure correct application of standard written conventions for American English?):	15	14	13	12	11	8	0
Format (Did you correctly include/format the letter, headings, font, justification, header info?):	10	9	8.5	8	7.5	2	0

EXAM GRADE, DATE, EVALUATOR: 35%, February 9, 2015, J.D.

NOTE: The numbers on this scoring grid do not show points awarded or deducted but reflect how well you met the criteria. The numbers merely guide the instructor in calculating a final score that fits appropriately within the Penn Foster grading scale (which is given in your online Student Handbook).

· Skill Realized scores indicate grades in the A to high-B range.

· Skill Developing scores reflect grades in the mid-B to C range.

· Skill Emerging scores designate grades in the D to F range.

�Awkward wording.

�Incorrect wording.

�This section should contain your qualifications to prepare this proposal, and summarize the benefits of your plan.

�The Background section must persuade the executive team that a dire need exists. Summarize the field investigation of your chosen problem. Include specific numbers and percentages (facts and figures) with explanations to show how you determined each cause contributed to the problem. End this section with a bulleted list of the key phases (stages) you’ll develop in the proposal section to solve the causes. Phrase each stage as a key action goal.

�Develop the steps needed to solve the problem. Use a phrase or word for each goal and italicize it. (You’ll have to use the same phrases or words in the Schedule and Budget sections.) Then write at least one paragraph for each goal, outlining what actions are involved in that phase. Develop detailed, clear-cut solutions to the underlying issues and causes you identified in the Background section. Describe how each phase will address the issue.

�Using a column format, you need to mention the schedule/deadline for each phase.

�Mention the people who would be held responsible for the implementation of EACH phase of your proposal along with their qualifications.

�You need to mention the cost phase-wise.

�The Authorization section must suggest a time frame for the approval of your plan. Provide assurance that your proposal will achieve your goal. Summarize the problems at the Roanoke Branch and describe the benefits of your plan for Roanoke branch, their clients, and Phoenix Advertising as a whole.

 

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