bus421 week 5 discussion 1 and 2 must be original

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Discussion 1

Cover Letter

As you end this course, reflect on the learned objectives by developing a cover letter for a job application for a marketing management position. Illustrate your understanding by synthesizing your response to the Week 2 Marketing Careers and SWOTT Analysis discussion.

For this discussion, you will explore the components of a cover letter, reflect on your most relevant skills, and assess what action steps you can take to make your cover letter stronger.

In your initial post

  • First, identify a position on http://www.indeed.com/ (Links to an external site.)Links to an external site. that interests you as a potential job opportunity. Using the job description, identify three skills or qualifications that match your background and type them out.
  • Next, using the format suggestions from both the webinar and cover letter sample, create a three- to four-sentence paragraph that communicates the three matching skills and/or competencies you would like to highlight for the employer. The goal is to tailor the body of your cover letter to the position you seek.
  • Paste the link of the job description you are interested in and the three- to four-sentence paragraph that you have written for this job application into the discussion forum so you can obtain feedback from your classmates.

Discussion 2

Marketing Control

Why would an organization implement marketing controls in order to determine whether or not the marketing plan is performing up to expected results?

Text

Wood, M. (2008). The marketing plan handbook (5th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.

MUST BE ORIGINAL!!!

 
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