Business-Level & Corporate-Level Strategies

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Assignment Power Point Presentation: Business-Level & Corporate-Level Strategies

(Business-Level & Corporate-Level Strategies)

Question description

Assignment: Business-Level and Corporate-Level Strategies

Choose an industry (Cruise Line Industry), and one publicly traded corporation within that industry (Disney Cruise Lines). Research the company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University’s online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.

Prepare a eight (8) page power point presentation with notes and animations with dynamic transitions. Your presentation must have at least one imbedded video to support your point.

You must:

Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.

Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.

Analyze the competitive environment to determine the corporation’s most significant competitor. Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Justify your choice.

Determine whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.

Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.

Your assignment must follow these formatting requirements:

Be an exciting but professional power point presentation with at least one imbedded sound and one imbedded video; references must follow APA or school-specific format. Check with your professor for any additional instructions.

Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

The specific course learning outcomes associated with this assignment are:

Identify various levels and types of strategy in a firm.

Use technology and information resources to research issues in business administration.

Write clearly and concisely about business administration using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

1. Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.

Weight: 20%

Thoroughly analyzed the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Thoroughly justified your opinion.

2. Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.

Weight: 20%

Thoroughly analyzed the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Thoroughly justified your opinion.

3. Analyze the competitive environment to determine the corporation’s most significant competitor. Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Justify your choice.

Weight: 25%

Thoroughly analyzed the competitive environment to determine the corporation’s most significant competitor. Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Thoroughly justified your choice.

4. Determine whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.

Weight: 20%

Thoroughly determined whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.

5. 3 references

Weight: 5%

Exceeds number of required references; all references high quality choices.

6. Clarity, writing mechanics, and formatting requirements

Weight: 10%

0-2 errors present

 
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