case analysis 151
Review the Metabical Case and answer the following questions:
- How does Metabical compare to current weight-loss options?
- Which demand (unit) forecast would you select for the first five years?
- What considerations should be taken into account when making decisions about the package count? What package size would you recommend?
- What pricing strategy approaches would you suggest Printup explore? What are the advantages and disadvantages of each strategy? What price would you recommend?
- What impact does your pricing decision have on profitability? What is ROI over the first five years for each of the pricing strategies identified?