case study discussion 4

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Absolutely no plagiarism, must be original and very thorough. Please make sure everything is followed in the question and the grading rubric. Assigned article is attached, please also use at least one other outside academic resource. Must include in-text citations.

Supporting material: Attached

Question:

Let’s compare and contrast the J&J Tylenol case with the Merck Vioxx case from Week 1. Given that the outcome in the J&J case was primarily positive for the company and, in the Merck case, negative, what differentiates these two situations? What made Merck’s communication strategy – one that receives considerable praise at the time – so much less effective than J&J’s? What lessons can we learn from these two situations?

Please see grading rubric below. This assignment should be at least 5-6 paragraphs long and very thorough. Make sure you integrate real-life applications to support key points.

Case Discussion Rubric (2016)

Case Discussion Rubric (2016)

Criteria

Ratings

This criterion is linked to a Learning Outcome Quality of Initial Posting

Initial response displays an excellent understanding of the assigned case, the course readings, and the underlying concepts and includes the correct use of relevant terminology. Initial response additionally integrates specific real-life application (current events, work or personal experience, prior coursework, etc.) and/or other peer-reviewed research to support key points. Initial response is clear, concise, and compelling.

This criterion is linked to a Learning Outcome Mechanics

Entirely free of mechanical errors. These include: grammar, punctuation, spelling, and formatting (font style and size).
 
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