case study: Revitalizing a Brand
case study: Revitalizing a Brand
(case study: Revitalizing a Brand)
Cleveland Clinic has leveraged a comprehensive branding and communication strategy focusing on digital transformation and patient-centric care. The organization employs a robust digital marketing strategy, including an intuitive, user-friendly website and active social media engagement. Their website provides extensive health resources, including articles, videos, and a symptom checker, which positions Cleveland Clinic as a trusted health information source. This digital presence is complemented by a strong social media strategy that shares patient stories, health tips, and clinic updates, fostering a community-centric image.
Cleveland Clinic’s branding emphasizes their commitment to innovative and quality care. They have adopted a patient-first approach, encapsulated in their motto “Patients First,” which is consistently highlighted in their communications. This clear and consistent message reinforces their dedication to providing exceptional healthcare.
case study: Revitalizing a Brand
Read the case study titled “Revitalizing a Brand”, located in the online course shell. Use the Internet or Strayer databases to research the branding and communication strategies of one (1) health services organization that is similar to the health services organizations mentioned in the case study.
Write a four to six (4-6) page paper in which you:
- Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.
- Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.
- Assess the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).
- Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response.
- Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length
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