Market structure & game theory

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Market structure & game theory

(Market structure & game theory)

As always, make sure to thoroughly review the required background materials before starting the assignments. The assignment questions will require you to do some calculations and also apply the concepts from the module. Question 3 differs from previous assignments in that you have to use an online simulation tool; but this activity should be a fun break from the standard numerical problems you have been doing.

Case Assignment

    1. For this problem use the Herfindahl Index to compute market concentration:
      1. Suppose Apple has 45% of the U.S. market share for smartphones, followed by Samsung with 30%, LG with 9%, Motorola with 8%, HTC with 6%, and Nokia with 2%. What is the Herfindahl Index for the smartphone industry based on these numbers? Based on the Herfindahl Index, do you think the government would be willing to approve a merger between Apple and Samsung?
      2. Now suppose Nokia and Motorola come out with a new smartphone that takes away a huge chunk of market share from Apple and Samsung. The new market shares are 25% for Apple, 20% for Samsung, 20% for Motorola, 20% for Nokia, 10% for LG, and 5% for HTC.
    2. Use what you learned about perfect competition, monopoly, and oligopoly to answer these questions:
      1. In the table below is the quantity produced, the price, the fixed costs, and variable costs for a perfectly competitive firm that faces a constant price of $150 for its product regardless of the quantity it sells. Use the information in the first four columns to calculate the number for the last four columns. At what quantity should they produce based on what you find with your results?
      2. How do you think your answer might change if it became a monopolist with all of its competitors leaving the market? Or if it became an oligopoly with only one or two competitors?
Quantity Price Fixed Cost Variable Cost Total Cost Marginal Cost Total Revenue Profit/

Loss
0 150 200 – –
1 150 200 $140
2 150 200 $240
3 150 200 $320
4 150 200 $410
5 150 200 $520
6 150 200 $650
7 150 200 $810
8 150 200 $1,010
9 150 200 $1,310
10 150 200 $1,710
    1. You’ve read about the prisoner’s dilemma in the background readings. Suppose you are a business owner with just one main competitor. If neither you nor your competitor cut your prices, you will both be more profitable. However, if your competitor lowers its prices and you keep your prices high, then you will lose all of your sales to your competitor. Every month you and your competitor place advertisements in the local newspaper with your price so you need to decide each month whether or not to keep prices high, or lower them based on what you think your competitor might do.Go to the following webpage and test out some of your potential price strategies:
      http://www.gametheory.net/Mike/applets/PDilemma/Pdilemma.html

      The strategy defect indicates lowering your prices. The strategy cooperate means keep prices the same. Try out different strategies, such as cooperating all the time or defecting sometimes. There are five different rounds of this game, each with a competitor with different personalities and different strategies. Play all five rounds and experiment with different strategic approaches. Report your scores for each round, and discuss which strategies seemed to work the best for you.

 
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Human Element in Cybersecurity

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Human Element in Cybersecurity

(Human Element in Cybersecurity)

Computer security experts devote their time and energy to the protection of sensitive data and the prevention of an outside attack on the internal network. They specialize in building secure firewalls as well as complex intrusion detection systems designed to keep intruders out. They watch and monitor the incoming message traffic very closely. But no matter how well they protect the private network from outside access without proper authority, they do not help prevent an attack by a malicious or disgruntled employee from the inside. And they cannot prevent breaches due to a simple lack of understanding of security policy by internal employees.

According to Kevin Mitnick, one of the world’s best known hackers, Companies spend millions of dollars on firewalls, encryption, and secure access devices, and it’s money wasted because none of these measures address the weakest link in the security chain: the people who use, administer, operate and account for computer systems (Docherty, 2001).

What do YOU think of this statement?

Need reply in 300 words in APA format.

(Human Element in Cybersecurity)

Reflection on Kevin Mitnick’s Statement

Kevin Mitnick’s assertion highlights a critical vulnerability in cybersecurity: the human element. Despite technological advancements in firewalls, encryption, and intrusion detection systems, human error and insider threats remain significant challenges. These issues are rooted in two primary areas: intentional malicious actions by insiders and unintentional errors stemming from a lack of understanding or adherence to security policies.

The concept of the “weakest link” underscores the importance of addressing human factors in cybersecurity. Employees who lack proper training or awareness about security protocols may inadvertently click on phishing links, use weak passwords, or mishandle sensitive data, creating opportunities for breaches. Similarly, disgruntled employees with authorized access can exploit vulnerabilities, causing significant harm to an organization.

Mitnick’s statement also reflects a broader truth about cybersecurity measures: technology alone cannot create a foolproof system. Organizations must adopt a holistic approach that integrates technology, processes, and people. Regular training programs, simulated phishing exercises, and clear communication of security policies can mitigate risks associated with human behavior. Additionally, implementing principles like least privilege access, multi-factor authentication, and robust monitoring systems can limit the potential damage caused by insider threats.

The financial implications of overlooking the human element in cybersecurity are substantial. According to Verizon’s 2023 Data Breach Investigations Report, 74% of breaches involve the human element, whether through errors, privilege misuse, or social engineering attacks. This statistic underscores the need for organizations to invest not only in technology but also in fostering a culture of security awareness.

In conclusion, Mitnick’s statement serves as a crucial reminder that the effectiveness of cybersecurity strategies depends on addressing the human component. By emphasizing education, vigilance, and proactive measures, organizations can strengthen their defenses and reduce the risks posed by the weakest link in the security chain.

References
Docherty, N. (2001). Kevin Mitnick and the human factor in cybersecurity.
Verizon. (2023). 2023 Data Breach Investigations Report.

 
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Typography and Color Harmony

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Typography and Color Harmony

(Typography and Color Harmony)

Case study for typography

Background: According to Kirk (2016), typography will have a significant role in your visualizations. You have to be careful with your text, but you must also be concerned with how the text looks. This then leads to color and functional harmony. You must

 

Assignment: Write a research paper that contains the following:

  • Discuss Typography and the importance of appearance of text
  • Discuss the following color harmonies: (Usage, Pros, and Cons)
  • Complementary colors
  • Analogous colors
  • Triadic colors

Case study for typography

Typography and the Importance of the Appearance of Text
Typography is a crucial element in visual design and communication, playing a significant role in how information is perceived and interpreted. The appearance of text encompasses font choice, size, spacing, and alignment, all of which contribute to readability and the overall aesthetic of the design. Effective typography ensures that the text is not only legible but also visually appealing, enhancing the user’s experience and conveying the intended message with clarity and impact. Additionally, the alignment of typography with the overall theme and purpose of a visualization promotes a sense of professionalism and cohesion.

Color Harmonies in Design
Color harmony involves the arrangement of colors in a visually pleasing manner, ensuring that the chosen palette complements the design’s purpose and evokes the desired emotional response. Below is an analysis of three major types of color harmonies:

Complementary Colors

  • Usage: Complementary colors are opposite each other on the color wheel (e.g., blue and orange). They are often used to create contrast and draw attention to specific elements.
  • Pros: High contrast makes these combinations visually striking and effective for emphasizing important details.
  • Cons: Excessive use can be jarring and may lead to visual fatigue. Balancing these colors requires careful attention to avoid overpowering the design.

Analogous Colors

  • Usage: Analogous colors are adjacent on the color wheel (e.g., green, yellow-green, and yellow). These are often used to create a harmonious and cohesive look.
  • Pros: These combinations provide a natural and calming effect, making them ideal for less dynamic and more serene designs.
  • Cons: Without sufficient contrast, analogous color schemes may appear monotonous and fail to highlight key elements.

Triadic Colors

  • Usage: Triadic color schemes use three colors that are evenly spaced around the color wheel (e.g., red, blue, and yellow). They are commonly employed for vibrant and balanced designs.
  • Pros: Triadic schemes provide a rich and colorful palette while maintaining balance and harmony in the design.
  • Cons: Misuse can result in overly vibrant or chaotic designs, detracting from the intended focus and functionality.

Conclusion
Typography and color harmonies are essential components of effective visual design. Thoughtful typography enhances text readability and aesthetic appeal, while strategic use of color harmonies supports the message and improves visual coherence. A careful balance between typography and color choices ensures a professional and functional design, aligning with the principles of visual storytelling and effective communication.

 
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Ethics And Social Responsibility.

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Ethics And Social Responsibility.

(Ethics And Social Responsibility.)

Purpose of Assignment

The purpose of this assignment is to help students understand the influence that ethics and social responsibilities have on the strategic planning process.

Assignment Steps

Write a 700-word report in which you address the following:

  • Define and explain the role of ethics and social responsibility in developing a strategic plan while considering stakeholder needs and agendas.
  • Include at least one example of a company overstepping ethical boundaries for stakeholder agendas, and identify what types of preventative measures could be taken to avoid this type of situation.

Cite 3 scholarly references, including at least one peer-reviewed reference from the University Library.

Format your paper consistent with APA guidelines.

Report: Ethics and Social Responsibility in Strategic Planning

Introduction

Strategic planning serves as the blueprint for an organization’s goals and objectives, guiding its long-term decisions and operations. Ethics and social responsibility are integral to the strategic planning process, ensuring that the organization operates with integrity and aligns its goals with stakeholder expectations and societal values.

Role of Ethics in Strategic Planning

Ethics in strategic planning involves establishing a framework of moral principles that govern decision-making processes. These principles ensure that an organization acts in a manner that is fair, transparent, and consistent with its core values. Key roles of ethics in strategic planning include:

  1. Building Trust: Ethical practices foster trust among stakeholders, including employees, customers, and investors.
  2. Risk Mitigation: Ethical considerations reduce the likelihood of legal or reputational risks.
  3. Guiding Decision-Making: Ethics provide a moral compass for resolving dilemmas and making decisions that align with the organization’s values.

Role of Social Responsibility in Strategic Planning

Social responsibility refers to an organization’s obligation to act for the benefit of society at large. In the strategic planning process, social responsibility ensures that the company contributes positively to the community, environment, and other societal factors. Key roles include:

  1. Enhancing Reputation: Socially responsible actions build goodwill and enhance public perception.
  2. Sustainable Growth: By prioritizing environmental and social concerns, companies can achieve sustainable business practices.
  3. Meeting Stakeholder Expectations: Consumers and investors increasingly expect organizations to demonstrate corporate social responsibility (CSR).

Addressing Stakeholder Needs and Agendas

Stakeholders—including employees, customers, investors, and communities—play a crucial role in shaping an organization’s strategies. Organizations must balance these diverse interests while maintaining ethical and socially responsible practices. Clear communication, stakeholder engagement, and transparency are vital to ensuring that their needs and agendas are met without compromising ethical standards.

Example: Overstepping Ethical Boundaries

One notable example of a company overstepping ethical boundaries is the Volkswagen emissions scandal (also known as “Dieselgate”). Volkswagen installed software in diesel vehicles to cheat emissions tests, falsely portraying their cars as environmentally friendly. This unethical practice was driven by the company’s desire to meet stakeholder expectations for high performance and environmental compliance simultaneously.

The fallout included severe reputational damage, financial penalties, and a loss of trust among stakeholders.

Preventative Measures

To avoid similar situations, organizations can implement the following measures:

  1. Ethics Training: Regular training sessions to ensure employees understand ethical guidelines.
  2. Robust Compliance Programs: Developing policies to monitor and enforce ethical practices.
  3. Transparent Communication: Engaging with stakeholders honestly about limitations and challenges.
  4. Independent Audits: Conducting regular reviews of operations to ensure adherence to ethical and legal standards.

Conclusion

Incorporating ethics and social responsibility into strategic planning is essential for fostering trust, achieving sustainable growth, and meeting stakeholder expectations. By prioritizing ethical principles and CSR, organizations can mitigate risks and enhance their reputation while contributing positively to society. The Volkswagen case underscores the importance of adhering to ethical standards and implementing preventive measures to avoid compromising stakeholder trust.

References

  1. Carroll, A. B., & Buchholtz, A. K. (2014). Business and Society: Ethics, Sustainability, and Stakeholder Management. Cengage Learning.
  2. Crane, A., Matten, D., & Spence, L. J. (2019). Corporate Social Responsibility: Readings and Cases in a Global Context. Routledge.
  3. Schwartz, M. S. (2017). Business Ethics: An Ethical Decision-Making Approach. Wiley.
 
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Managed Healthcare Key Concepts

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Managed Healthcare Key Concepts

(Managed Healthcare Key Concepts)

Managed healthcare

My class is managed healthcare.

I have presentation about this.

1- Accountable Care Organizations (ACOs)

2- Deductible.

3- Pre – Certification / Pre – Authorization / Pre – Notification.

It’s about 10-15 minutes.

-> And you have to do Summare /Define.

-> How does it impact

– Pitants.

– Poviders.

– Payers.

Managed Healthcare Key Concepts

Slide 1: Title Slide

  • Title: Managed Healthcare
  • Subtitle: Exploring Key Concepts and Their Impact
  • Include your name, class, and presentation date.

Slide 2: Introduction to Managed Healthcare

  • Definition: A system that integrates the delivery and financing of healthcare to improve quality and control costs.
  • Purpose: Introduce the three main topics and their relevance in managed healthcare.

Slide 3: Accountable Care Organizations (ACOs)

  • Definition: Groups of doctors, hospitals, and other healthcare providers who voluntarily come together to provide coordinated care to patients.
    Goal: Avoid unnecessary duplication of services and prevent medical errors.
  • Impact:
    • Patients: Better care coordination, improved health outcomes, potential for lower out-of-pocket costs.
    • Providers: Incentives for high-quality care, shared savings programs, increased collaboration.
    • Payers: Cost savings through efficient care delivery, reduced hospital readmissions.

Slide 4: Deductible

  • Definition: The amount a patient must pay out-of-pocket before insurance coverage begins to pay for services.
  • Impact:
    • Patients: Financial burden if deductible is high; encourages cost-conscious healthcare choices.
    • Providers: May face delays in payments if patients struggle to meet deductibles.
    • Payers: Helps manage risk by ensuring patients share in initial healthcare costs.

Slide 5: Pre-Certification/Pre-Authorization/Pre-Notification

  • Definition:
    • Pre-Certification: Approval required before certain services are provided to ensure medical necessity.
    • Pre-Authorization: A broader process where insurers approve procedures, tests, or treatments in advance.
    • Pre-Notification: Informing the insurer of planned services (often required for non-emergency procedures).
  • Impact:
    • Patients: Potential delays in accessing care but helps ensure coverage and avoids unexpected costs.
    • Providers: Administrative burden to obtain approvals but ensures payment for services rendered.
    • Payers: Controls costs by ensuring only medically necessary services are covered.

Slide 6: Comparison Table

  • Use a table to summarize the impacts on patients, providers, and payers for all three topics.

Slide 7: Challenges and Opportunities

  • Challenges: Complexity for patients, administrative burden for providers, potential delays in care.
  • Opportunities: Improved care quality, cost management, and streamlined processes.

Slide 8: Conclusion

  • Recap the key points about ACOs, deductibles, and pre-certification.
  • Emphasize how these components align with the goals of managed healthcare.

Slide 9: Q&A Slide

  • Open the floor for questions from your audience.
 
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Assessing Organizational Risk Appetite

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Assessing Organizational Risk Appetite

(Assessing Organizational Risk Appetite)

Organizational Risk Appetite And Risk Assessment.

Imagine that a software development company has just appointed you to lead a risk assessment project. The Chief Information Officer (CIO) of the organization has seen reports of malicious activity on the rise and has become extremely concerned with the protection of the intellectual property and highly sensitive data maintained by your organization. The CIO has asked you to prepare a short document before your team begins working. She would like for you to provide an overview of what the term risk appetite means and a suggested process for determining the risk appetite for the company. Also, she would like for you to provide some information about the method(s) you intend to use in performing a risk assessment.

Risk Appetite: Establishing A Tolerance Level

Write a two to three page paper in which you:

  1. Analyze the term risk appetite. Then, suggest at least one practical example in which it applies.
  2. Recommend the key method(s) for determining the risk appetite of the company.
  3. Describe the process of performing a risk assessment.
  4. Elaborate on the approach you will use when performing the risk assessment.
  5. Use at least three quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Describe the components and basic requirements for creating an audit plan to support business and system considerations.
  • Describe the parameters required to conduct and report on IT infrastructure audit for organizational compliance.
  • Use technology and information resources to research issues in security strategy and policy formation.
  • Write clearly and concisely about topics related to information technology audit and control using proper writing mechanics and technical style conventions.
 
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Exploring Atmospheric Heating Processes

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Exploring Atmospheric Heating Processes

(Exploring Atmospheric Heating Processes)

Geology lab

Please read details and requirements carefully. Rubric and copy of the chapter pages are attached.

Lab Exercise: Atmospheric Heating

We will construct a model of the earth’s surface/atmosphere to explore how energy drives weather.

Read Chapter 11 of the textbook.

Part 1. Please answer the following questions in your own words:

  1. Explain the water cycle.
  2. What is dew point?
  3. Which source would evaporate faster, lake water or groundwater, and why?
  4. How do plants contribute to moisture in the air?
  5. Climatically, what can happen to a region when there is heavy loss of forestland?
  6. How is water vapor removed from the air?

Materials:

  1. Three clear glass jars or drinking glasses
  2. Three small plates or bowls to be a ‘lid’ on top of the jar or drinking glass
  3. Chilled water, room temperature water, and hot tap water
  4. Ice

Procedure:

  1. In one jar, put chilled water to fill about ¼ of the jar.
  2. In the second jar, put room temperature water to fill about ¼ of the jar.
  3. In the third jar, put hot tap water to fill about ¼ of the jar.
  4. Cover jars with the plate or bowl with ice.
  5. Monitor the inside of the jars every ten minutes until the water temp in all jars is similar; make note of any changes you see.

Answer the following questions:

  1. How long did it take for moisture to accumulate on the inside of any of the jars, and which one was first?
  2. Did you observe any ‘rain’ in any of the jars, and if so, which jar(s)? If not, suggest a reason why not.
  3. What parts of Planet Earth might each of these jars mimic?
  4. Explain how the evaporation and condensation processes are at work in this experiment.

Part 2. In this experiment you will observe how entrapped water moves from land to the atmosphere, and determine how weather conditions affect this movement.

Materials:

  1. (4) one-gallon size zipper baggies
  2. 6 cups of dirt (sand, soil, potting soil, whatever is available)
  3. 3 cups of room temperature water
  4. 3 small twigs with leaves off a living plant
  5. Tape

Procedure:

  1. Place about 2 cups of dirt into 3 separate baggies.
  2. Place 2 cups of water in one bag, and 1 cup of water in a second bag.
  3. Place the three leafy twigs in the third bag. Seal each bag.
  4. Place the last bag over a leafy part of a living plant; use tape to prevent moisture leaving the bag.
  5. Place the three bags with dirt in a warm area, either in the sun, a sunny window, heat lamp, or heater vent for 8 hours, monitoring every 2 hours.
  6. Record the type of soil used, and the ambient temperature for all bags.
  7. Observe and record any changes to each bag every 2 hours.

Answer the following questions:

  1. Report your observations of this experiment.
  2. Explain how this experiment relates to drought conditions.
  3. What would happen if you increased the ambient temperature? What would happen if you decreased the ambient temperature?
  4. Compare what you found between the twig bag and the taped bag around the living branch? Were these the results you were expecting? Why or why not?
  5. Explain how you could set up a terrarium to account for the following; evaporation, condensation, precipitation, runoff, infiltration, and percolation.

Your paper should meet the following requirements:

Readings

Required

  • Chapters 12-14 in Foundations of Earth Science

Recommended

 
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ANOVA Analysis in Autism

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ANOVA Analysis in Autism

(ANOVA Analysis in Autism)

ANOVA Article Critique

Read the article “Cognitive Effects of Risperidone in Children with Autism and Irritable Behavior”, and identify the research questions and/or hypotheses as they are stated. Consider the following questions: What are the variables (sample sizes, population, treatments, etc.)? How was the analysis of variance used in this article (and what type of ANOVA was used)?

Write a two- to three-page paper presenting the information listed below. In addition, provide a title page and reference page in APA style. Cite any references made to the article within the body of the paper in APA style. Your paper should begin with an introductory paragraph (including a thesis statement) and end with a concluding paragraph summarizing the major points made in the body of the paper and reaffirming the thesis.

The body of your paper must:

  1. Determine what question(s) the authors are trying to answer by doing this research.
  2. Determine the hypothesis being tested and the concepts that were applied in this process.
  3. Evaluate the article and critique the statistical analysis employed in the study. Would you have included more and/or different variables? Explain your answer.
  4. Examine the assumptions and limitations of the statistical study. What would you have done differently in this case? Explain your answer.
  5. Identify how the authors applied statistical testing to the problem.
  6. Interpret the findings of the author(s) using statistical concepts.

Access the Critical Thinking Community (Links to an external site.)Links to an external site. website for tips on how to formulate your thoughts and discussion of these questions in a logical and meaningful manner.

Writing the Article Critique
The Assignment:

  1. Must be two to three double-spaced pages in length (excluding title and reference pages), and formatted according to APA style as outlined in the Ashford Writing Center.
  2. Must include a title page with the following:
    1. Title of paper
    2. Students name
    3. Course name and number
    4. Instructors name
    5. Date submitted
  3. Must document all sources in APA style as outlined in the Ashford Writing Center.
  4. Must include a separate reference page formatted according to APA style as outlined in the Ashford Writing Center.
 
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literature reviews & research designs

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literature reviews & research designs

(literature reviews & research designs)

Reflect: This week, we examined two critical processes in research: developing a thorough and systematic literature review and choosing an applicable research design. The literature review process can be tedious and involves many stages. The key here is to be prepared to create and edit multiple drafts and to evaluate the literature so that you have a holistic view of the relevant literature. Choosing the most appropriate research design is also a necessary and sufficient part of scholarly research. Whether you create a probabilistic hypothesis (directional, no-effect, relative, or conditional) or a deterministic hypothesis (necessary and/or sufficient) is very important because the type of hypothesis you utilize will ultimately influence what type of research design (qualitative, quantitative, or mixed) you choose. Your research design choices will also be driven by what you find in the literature review along with the nature of your research question and hypothesis. Finally, advice from your instructor and peers will always be needed and valuable during the research process and in this course.

Write: In your essay of at least 1000 words, based on your assigned paper, address the following:

  • Describe the family of theories that the literature review examines.
  • Discuss the major gap in scholarly knowledge that the research is attempting to fill in.
  • Identify the dependent variable (DV), independent variable (IV), and the level of measurement (LOM) of each of the variables.
  • Determine which of the six types of hypotheses (directional, no effect, directional, interactive, necessary, or sufficient) is examined.

The Literature Reviews and Research Designs paper

  • Must be at least 1000 words (not including title and references pages)
  • Must include a separate title page with the following:
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must use at least 4 appropriate sources.

Must document all sources in APA style

 
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Hawaiian Hibiscuits Marketing Plan

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Hawaiian Hibiscuits Marketing Plan

(Hawaiian Hibiscuits Marketing Plan)

Marketing plan of fake company.

Marketing Plan (Hypothetical Company)

Company fake name:Hawaiian Hibiscuits

Marijuana grower, manufacturer, producer and distributor of cannabis infused cookies, brownies, and scones.

For this assignment, you will document your hypothetical companys background information and mission statement, your companys short- and long-term goals, an environmental analysis, and a SWOT analysis.

Note: You should create and / or make all necessary assumptions needed for the completion of this assignment.

Instructions

Create the first part of your marketing plan:

Write an introduction to your company. Describe your hypothetical company, its location, and the product it makes or the service it provides, and introduce the contents of your marketing plan.

Develop your companys mission statement.

Decide the main goals that you would like to achieve within the next year (short term) and the main goals that you would like to achieve within the next five years (long term). Determine the most appropriate ways to measure both short- and long-term goals.

Note: Consider the following metrics: tracking downloads of website content, website visitors, increases in market share, customer value, new product /service adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.

Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.

Develop both a SWOT analysis and needs analysis for your product / service. Each analysis should examine three strengths, weaknesses, opportunities, and threats for your company.

Use at least three academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service.

Note: Wikipedia and other websites do not qualify as academic resources.

(Hawaiian Hibiscuits Marketing Plan)

Your assignment must follow these formatting requirements:

Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

Include a cover page containing the title of the assignment, the students name, the professors name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Analyze marketing environments and strategies used to strengthen product or service positioning.

a. Evaluate data and information on customer/consumer behavior.

b. Evaluate marketing research tools involved in the marketing process.

c. Examine the marketing science of customer behavior and products in the marketing exchange process.

Evaluate marketing strategies used to create/communicate customer value.

a. Analyze the marketing framework through a situation analysis.

Create an effective marketing plan.

a. Develop recommendations based on market analysis and strategy.

b. Develop strategies to assess performance and achieve marketing goals.

c. Develop dynamic strategies for competing.

(Hawaiian Hibiscuits Marketing Plan)

Points: 200 Assignment 1: Part A: Your Marketing Plan
Criteria Unacceptable

Below 70% F

 Fair

70-79% C

 Proficient

80-89% B

 Exemplary

90-100% A
1. Write an introduction to your company. Describe your hypothetical company, its location, and the product it makes or the service it provides, and introduce the contents of your marketing plan.

Weight: 10%

 Did not submit or incompletely wrote an introduction to the company. Did not submit or incompletely described the hypothetical company, its location, and the product it makes or the service it provides, and the contents of the marketing plan. Partially wrote an introduction to the company. Partially described the hypothetical company, its location, and the product it makes or the service it provides, and the contents of the marketing plan. Satisfactorily wrote an introduction to the company. Satisfactorily described the hypothetical company, its location, and the product it makes or the service it provides, and the contents of the marketing plan. Thoroughly wrote an introduction to the company. Thoroughly described the hypothetical company, its location, and the product it makes or the service it provides, and the contents of the marketing plan.
2. Develop your company’s mission statement.

Weight: 10%

 Did not submit or incompletely developed your companys mission statement. Partially developed your companys mission statement. Satisfactorily developed your companys mission statement. Thoroughly developed your companys mission statement.
3. Decide the main goals that you would like to achieve within the next year (short term) and the mains goals that you would like to achieve within the next five years (long term). Determine the most appropriate ways to measure both short- and long-term goals.

Weight: 10%

 Did not submit or incompletely decided the main goals to achieve within the next year (short term) and the mains goals to achieve within the next five years (long term). Did not submit or incompletely determined the most appropriate ways to measure both short- and long-term goals. Partially decided the main goals to achieve within the next year (short term) and the mains goals to achieve within the next five years (long term). Partially determined the most appropriate ways to measure both short- and long-term goals. Satisfactorily decided the main goals to achieve within the next year (short term) and the mains goals to achieve within the next five years (long term). Satisfactorily determined the most appropriate ways to measure both short- and long-term goals. Thoroughly decided the main goals to achieve within the next year (short term) and the mains goals to achieve within the next five years (long term). Thoroughly determined the most appropriate ways to measure both short- and long-term goals.
4. Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.

Weight: 25%

 Did not submit or incompletely developed an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces. Partially developed an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces. Satisfactorily developed an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces. Thoroughly developed an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
5. Develop both a SWOT analysis and needs analysis for your product / service. Each analysis should examine three strengths, weaknesses, opportunities, and threats for your company.

Weight: 25%

 Did not submit or incompletely developed both a SWOT analysis and needs analysis for the product / service. Did not submit or incompletely examined three strengths, weaknesses, opportunities, and threats for the company. Partially developed both a SWOT analysis and needs analysis for the product / service. Partially examined three strengths, weaknesses, opportunities, and threats for the company. Satisfactorily developed both a SWOT analysis and needs analysis for the product / service. Satisfactorily examined three strengths, weaknesses, opportunities, and threats for the company. Thoroughly developed both a SWOT analysis and needs analysis for the product / service. Thoroughly examined three strengths, weaknesses, opportunities, and threats for the company.
6. Citations and References / Information Literacy / Integration of Sources

Weight: 10%

 Lack of in-text citations and/or lack of reference section. Serious errors in the integration of sources, such as intentional or accidental plagiarism. In-text citations and references are provided, but they are only partially formatted correctly in APA style. Does not meet the required number of references; some or all references are poor-quality choices. Sources are partially integrated using effective techniques of quoting, paraphrasing, and summarizing. Most in-text citations and references are provided, and they are generally formatted correctly in APA style. Meets number of required references; all references are high-quality choices. Sources are mostly integrated using effective techniques of quoting, paraphrasing, and summarizing. In-text citations and references are error free and consistently formatted correctly in APA style. Exceeds number of required references; all references are high-quality choices. Sources are consistently integrated using effective techniques of quoting, paraphrasing, and summarizing.
7. Clarity, Writing Mechanics, Grammar, and Formatting

Weight: 10%

 Information is confusing to the reader and fails to include reasons and evidence that logically support ideas. Serious and persistent errors in grammar, spelling, punctuation, or formatting. Information is partially clear with minimal reasons and evidence that logically support ideas. Partially free of errors in grammar, spelling, punctuation, or formatting. Information is mostly clear and generally supported with reasons and evidence that logically support ideas. Mostly free of errors in grammar, spelling, punctuation, or formatting. Information is provided in a clear, coherent, and consistent manner with reasons and evidence that logically support ideas. Error-free or almost error-free grammar, spelling, punctuation, or formatting.
 
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