marketing plan 70

NO PLAGERIASM, MUST BE ORIGINAL WORK…

THIS IS NO WORD COUNT BUT A MINIMUM OF 4 PAGES MUST BE MET. NO EXCEPTIONS.

MUST INCLUDE AT LEAST 2 IN TEXT CITATIONS.

ALL REFERENCES AND PAPER MUST BE IN APA FORMAT

You are the newly minted Chief Marketing Officer (CMO) for Casco, a onetime Silicon Valley “High flyer”. Casco’s products historical have been sold to IT departments. However, as this market has matured, Casco’s growth has slowed and its stock price has sagged. In a back room, Casco’s management discovers a team working on a new class of set-top box that can enable Internet and television to be shown at the same time on the same topics. Management sees this product as a game changer for the way consumers interact with multimedia. The company’s board has backed this as the company’s new direction. Your job as the Casco’s new CMO is to prepare a plan for the board of directors explaining the areas where the marketing mix will need to change to move from a corporate technology business to a consumer technology business. Answer the following questions within your paper:

  • What are the strategic issues and risks of making this change?
  • Please use at least three different sources in your discussion of marketing mix change requirements.
  • What are the changes to the marketing mix (product, place, price, and promotion) that you believe are necessary and their importance to the company’s new business strategy.
  • Please be concrete in the changes to the marketing mix that you have determine are necessary. Please do not say the product will change. Instead say, for example, that warranties are important to consumers so they will need to create a consumer-friendly warranty policy. One last thing please do not focus time on creating additional details about the physical product.

Your 3 to 4 page paper should answer all of these questions.

 
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communication challenges conversation 1

Purpose of Assignment

The purpose of this assignment is to provide students an opportunity to apply communication theories and research to actual business situations.

Assignment Steps

Explain communication challenges for McDonalds when it comes to higher new employees.

Discuss the communications and group behavioral issues that might arise in an organization that hires employees for their first job.

Note: (with a minimum 400 words to include references)

 
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final project 131

In the Final Project for this course, due by Day 7 of Week 10, you have the opportunity to demonstrate your understanding of, and apply and critically evaluate, the major concepts presented in this course.

For the Final Project, you will select a public organization (federal, state, or local) with which you are familiar. This may be an organization for which you currently work or have worked, know about from others, or have learned about through academic resources and/or the media, as long as it is not a non-profit organization or a private for-profit organization. With this organization in mind, you will explore the various topics of the course. As you progress through the readings and assignments in the course, think about how these topics relate to finance and budgeting within the organization you selected. The Learning Resources, the Discussions, and the Assignments will assist you in completing each section of the Final Project.

By Day 7 of Week 10

Submit your Final Project, which should contain the following sections (the sections can be reordered for appropriate flow):

  • Mission and goals of the organization
  • Ethical considerations related to finance and budgeting within the organization
  • Technological considerations for improving the efficiency or effectiveness of finance and budgeting within the organization
  • Applicable laws, regulations, and policies impacting the organization’s financial and budgetary operations
  • Evaluation of the organization’s budget process and revenue sources
  • Internal factors impacting successful strategic financial planning
  • The organization’s usage of cost-benefit analysis
  • Evaluation of the organization’s annual financial report
  • Assessment of the organization’s overall financial condition

Your Final Project must demonstrate both breadth and depth of knowledge and critical thinking appropriate to college-level scholarship. It must follow the Publication Manual of the American Psychological Association guidelines and be free of typographical, spelling, and grammatical errors. Also, you must use at least six scholarly sources that were published within the past five years to support the paper.

The project should be 14–15 pages in length (double-spaced), not including the title page, the abstract, and references.

Be sure to support your Final Project with specific references to all resources used in its preparation

 
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assessment homework

  • In “What Was Volkswagen Thinking?,” Jerry Useem (2016) presents Diane Vaughan’s theory of the normalization of deviance and includes a variety of corporate examples that demonstrate the effect of her theory.

    In your response, briefly explain Vaughan’s theory. Explain how this type of communication within one of the organizations (Ford Motor Company, NASA, B.F. Goodrich, and Volkswagen) altered the behavior of the employees.

    Your response should be at least 500 words in length.

All cited information and references must be in APA Format

 
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go for it goodluck

Twenty-five years ago, when Jane Marlow was just a little girl, her only entertainment was to play with her toys. She depended on her parents to decide which toys should be bought for her. Today, her son, Mark, browses the Internet and tells Marlow which toys should be bought for him.

Based on the scenario, answer the following questions:

  • How has multimedia affected entertainment in the past twenty years? Cite examples and examine the impact this has had on culture and expectations. What advancements in technology have made these changes possible?
  • How can multimedia be leveraged by the visually-challenged? How does multimedia affect Internet usage for this section of the population? In what other ways can multimedia be used to enhance the presentation of information for hearing-impaired users?

Scenario 2

Your client, who manufactures toys, wants you to create a website to promote and sell toys on the Internet. The client wants to make the website very attractive for children by including videos, sounds, and animations depicting the features and functionalities of toys.

Based on the scenario, answer the following:

  • What points will you discuss with the client to convince him or her about the limitations of the Internet?
  • What strategies and techniques will you use to incorporate images and animations in the website, without compromising on the loading time and navigation?
  • List some ways to target the specific audience for the website. Analyze the primary and secondary audience and discuss the needs of both.
  • Which aspect of this website will be more important—content or presentation? Explain your answer.
  • In addition, select three Websites of your own choosing and analyze them using the following guidelines. List their URLs and specify the emphasis, whether content or presentation, of each website. Conclude with which aspect is more important overall for a Website based upon your findings.
 
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case study 1 14

Week 4 Case Study 1

Case Study 1: Statistical Thinking in Health Care
Due Week 4 and worth 150 points

Read the following case study.

Ben Davis had just completed an intensive course in Statistical Thinking for Business Improvement, which was offered to all employees of a large health maintenance organization. There was no time to celebrate, however, because he was already under a lot of pressure. Ben works as a pharmacist’s assistant in the HMO’s pharmacy, and his manager, Juan de Pacotilla, was about to be fired. Juan’s dismissal appeared to be imminent due to numerous complaints, and even a few lawsuits over inaccurate prescriptions. Juan now was asking Ben for his assistance in trying to resolve the problem, preferably yesterday!

“Ben, I really need your help! If I can’t show some major improvement or at least a solid plan by next month, I’m history.”
“I’ll be glad to help, Juan, but what can I do? I’m just a pharmacist’s assistant.”
“I don’t care what your job title is; I think you’re just the person who can get this done. I realize I’ve been too far removed from day-to-day operations in the pharmacy, but you work there every day. You’re in a much better position to find out how to fix the problem. Just tell me what to do, and I’ll do it.”
“But what about the statistical consultant you hired to analyze the data on inaccurate prescriptions?”
“Ben, to be honest, I’m really disappointed with that guy. He has spent two weeks trying to come up with a new modeling approach to predict weekly inaccurate prescriptions. I tried to explain to him that I don’t want to predict the mistakes, I want to eliminate them! I don’t think I got through, however, because he said we need a month of additional data to verify the model, and then he can apply a new method he just read about in a journal to identify ‘change points in the time series,’ whatever that means. But get this, he will only identify the change points and send me a list; he says it’s my job to figure out what they mean and how to respond. I don’t know much about statistics — the only thing I remember from my course in college is that it was the worst course I ever took– but I’m becoming convinced that it actually doesn’t have much to offer in solving real problems. You’ve just gone through this statistical thinking course, though, so maybe you can see something I can’t. To me, statistical thinking sounds like an oxymoron. I realize it’s a long shot, but I was hoping you could use this as the project you need to officially complete the course.”

“I see your point, Juan. I felt the same way, too. This course was interesting, though, because it didn’t focus on crunching numbers. I have some ideas about how we can approach making improvements in prescription accuracy, and I think this would be a great project. We may not be able to solve it ourselves, however. As you know, there is a lot of finger-pointing going on; the pharmacists blame sloppy handwriting and incomplete instructions from doctors for the problem; doctors blame pharmacy assistants like me who actually do most of the computer entry of the prescriptions, claiming that we are incompetent; and the assistants tend to blame the pharmacists for assuming too much about our knowledge of medical terminology, brand names, known drug interactions, and so on.”
“It sounds like there’s no hope, Ben!”

“I wouldn’t say that at all, Juan. It’s just that there may be no quick fix we can do by ourselves in the pharmacy. Let me explain how I’m thinking about this and how I would propose attacking the problem using what I just learned in the statistical thinking course.”

Source: G. C. Britz, D. W. Emerling, L. B. Hare, R. W. Hoerl, & J. E. Shade. “How to Teach Others to Apply Statistical Thinking.” Quality Progress (June 1997): 67–80.

Assuming the role of Ben Davis, write a three to four (3-4) page paper in which you apply the approach discussed in the textbook to this problem. You’ll have to make some assumptions about the processes used by the HMO pharmacy. Also, please use the Internet and / or Strayer LRC to research articles on common problems or errors that pharmacies face. Your paper should address the following points:

  1. Develop a process map about the prescription filling process for HMO’s pharmacy, in which you specify the key problems that the HMO’s pharmacy might be experiencing. Next, use the supplier, input, process steps, output, and customer (SIPOC) model to analyze the HMO pharmacy’s business process.
  2. Analyze the process map and SIPOC model to identify possible main root causes of the problems. Next, categorize whether the main root causes of the problem are special causes or common causes. Provide a rationale for your response.
  3. Suggest the main tools that you would use and the data that you would collect in order to analyze the business process and correct the problem. Justify your response.
  4. Propose one (1) solution to the HMO pharmacy’s on-going problem(s) and propose one (1) strategy to measure the aforementioned solution. Provide a rationale for your response.
  5. Use at least two (2) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Describe how organizations use statistical thinking to be more competitive.
  • Apply the basic principles of statistical thinking to business processes.
  • Apply the SIPOC model to identify OFIs in business processes.
  • Use technology and information resources to research issues in business process improvement.
  • Write clearly and concisely about business process improvement using proper writing mechanics.

Points: 150

Case Study 1: Statistical Thinking in Health Care

Criteria

Unacceptable

Below 70% F

Fair

70-79% C

Proficient

80-89% B

Exemplary

90-100% A

1. Develop a process map about the prescription filling process for HMO’s pharmacy, in which you specify the key problems that the HMO’s pharmacy might be experiencing. Next, use the supplier, input, process steps, output, and customer (SIPOC) model to analyze the HMO pharmacy’s business process.

Weight: 20%

Did not submit or incompletely developed a process map about the prescription filling process for HMO’s pharmacy, in which you specify the key problems that the HMO’s pharmacy might be experiencing. Did not submit or incompletely used the supplier, input, process steps, output, and customer (SIPOC) model to analyze the HMO pharmacy’s business process.

Partially developed a process map about the prescription filling process for HMO’s pharmacy, in which you specify the key problems that the HMO’s pharmacy might be experiencing. Partially used the supplier, input, process steps, output, and customer (SIPOC) model to analyze the HMO pharmacy’s business process.

Satisfactorily developed a process map about the prescription filling process for HMO’s pharmacy, in which you specify the key problems that the HMO’s pharmacy might be experiencing. Satisfactorily used the supplier, input, process steps, output, and customer (SIPOC) model to analyze the HMO pharmacy’s business process.

Thoroughly developed a process map about the prescription filling process for HMO’s pharmacy, in which you specify the key problems that the HMO’s pharmacy might be experiencing. Thoroughly used the supplier, input, process steps, output, and customer (SIPOC) model to analyze the HMO pharmacy’s business process.

2. Analyze the process map and SIPOC model to identify possible main root causes of the problems. Next, categorize whether the main root causes of the problem are special causes or common causes. Provide a rationale for your response.
Weight: 20%

Did not submit or incompletely analyzed the process map and SIPOC model to identify possible main root causes of the problems. Did not submit or incompletely categorized whether the main root causes of the problem are special causes or common causes. Did not submit or incompletely provided a rationale for your response.

Partially analyzed the process map and SIPOC model to identify possible main root causes of the problems. Partially categorized whether the main root causes of the problem are special causes or common causes. Partially provided a rationale for your response.

Satisfactorily analyzed the process map and SIPOC model to identify possible main root causes of the problems. Satisfactorily categorized whether the main root causes of the problem are special causes or common causes. Satisfactorily provided a rationale for your response.

Thoroughly analyzed the process map and SIPOC model to identify possible main root causes of the problems. Thoroughly categorized whether the main root causes of the problem are special causes or common causes. Thoroughly provided a rationale for your response.

3. Suggest the main tools that you would use in order to analyze the business process and solve the problem. Justify your response.

Weight: 20%

Did not submit or incompletely suggested the main tools that you would use in order to analyze the business process and solve the problem. Did not submit or incompletely justified your response.

Partially suggested the main tools that you would use in order to analyze the business process and solve the problem. Partially justified your response.

Satisfactorilysuggested the main tools that you would use in order to analyze the business process and solve the problem. Satisfactorily justified your response.

Thoroughly suggested the main tools that you would use in order to analyze the business process and solve the problem. Thoroughly justified your response.

4. Propose one (1) solution to the HMO pharmacy’s on-going problem(s) and propose one (1) strategy to measure the aforementioned solution. Provide a rationale for your response.

Weight: 20%

Did not submit or incompletely proposed one (1) solution to the HMO pharmacy’s on-going problem(s) and proposed one (1) strategy to measure the aforementioned solution. Did not submit or incompletely provided a rationale for your response.

Partially proposed one (1) solution to the HMO pharmacy’s on-going problem(s) and proposed one (1) strategy to measure the aforementioned solution. Partially provided a rationale for your response.

Satisfactorily proposed one (1) solution to the HMO pharmacy’s on-going problem(s)and proposed one (1) strategy to measure the aforementioned solution. Satisfactorily provided a rationale for your response.

Thoroughly proposed one (1) solution to the HMO pharmacy’s on-going problem(s) and proposed one (1) strategy to measure the aforementioned solution. Thoroughly provided a rationale for your response.

5. 2 references

Weight: 5%

No references provided

Does not meet the required number of references; some or all references poor quality choices.

References are mostly relevant sources of fair quality

References are highly relevant, high quality sources

6. Integration of References

Weight: 5%

Sources are rarely integrated using effective techniques of quoting, paraphrasing, and summarizing, or lack in-text citations.

Sources are partially integrated using effective techniques of quoting, paraphrasing, and summarizing, along with in-text citations.

Sources are mostly integrated using effective techniques of quoting, paraphrasing, and summarizing, along with in-text citations.

Sources are consistently integrated using effective techniques of quoting, paraphrasing, and summarizing, along with in-text citations

7. Writing / Support for ideas:

Weight: 5%

Rarely uses reasons and evidence that logically support ideas.

Partially uses reasons and evidence that logically support ideas.

Mostly uses reasons and evidence that logically support ideas.

Consistently uses reasons and evidence that logically support ideas.

8. Writing / Grammar and mechanics

Weight: 5%

Numerous errors in grammar, spelling, and punctuation.

Partially free of errors in grammar, spelling, and punctuation.

Mostly free of errors in grammar, spelling, and punctuation.

Free of errors in grammar, spelling, and punctuation

 
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medical coding questions 1

list the following procedures: ï‚· Endometrial biopsy ï‚· Pelvic ultrasound ï‚· TDAP immunization ï‚· Maxillofacial prosthetics, unlisted procedure ï‚· X-ray of stomach ï‚· Coombs test ï‚· Intracapsular lens extraction -, choose correct CPT codes and type the code next to its corresponding procedure. Also, within the Word document, underline the key term utilized to locate the code.

create a two-paragraph scenario where HCPCS Level I and Level II are used together. Explain how the HCPCS level determines payer responsibility and why documenting this information accurately is directly linked to reimbursement from the insurance company.

 
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case study 650

Read the uploaded files, answer the questions below:

1. Make an argument from a Kantian perspective for the immorality of the actions in the case study. ( Please read the BloodForSale below)

2.If the social function of business is to make profits, then whatever human suffering results from what the business does shouldn’t matter. With this in mind, what is the ethical issue in the Shipbreakers case study? (Please read the Shipbreakers of Bangladesh and Corporate Social Responsibility below)

3. Do you think targeting children in advertising is ethical? Why or why not? Please use EXAMPLES (at least one). ( Please read the Children and targeting Case below)

4. How is Nepotism a “moral issue”? Elaborate. ( Please read Charity Begins at Home case below)

 
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foundations of individual counseling ip1

2 page presentation

You are working in a veteran’s group home for clients with anxiety, PTSD, depressive, and personality disorders. Some of them use self-mutilation and cutting on their wrists to divert their pain. Most of these residents stay in the group home for one year. There is no limit to the amount of sessions they can attend. The first priority is get them involved in individual therapy.

Your supervisor asks you to do the following to prepare for you first meeting with the clients. You will use your presentation to inspire them to sign up for the group.

Research two methods that would be effective for counseling these adult males.Present your research to the residents in a proactive inspiring manner through a presentation to their group using your notes

Present at least three reasons why each of these types of therapy would benefit the residents

Include an overview of the skills the residents will learn in order to help them decrease their incidence of self-harm. Invite client participation through an ending question and answer period

Cite your sources using APA style, and include a reference list.

 
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globalization in higher education

How do increases in globalization increase inequity in the global higher education marketplace? Are there ways to curb growing inequity and still deliver quality higher education?

Two paragraghs

  • Altbach, Philip G. Global Perspectives on Higher Education. Johns Hopkins University Press.
 
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