Communications Template

MGT 550 Module Two Assignment Guidelines and Rubric Overview: Using the Communications Template, identify two overall issues that are present in the final project case that can be addressed using internal and external communications. To access the final project case study, “Research in Motion: Sincerely, a RIM Employee (A),” refer to the HBR coursepack link in your syllabus. For each issue, note the red flags that contribute to the issue and list those factors in the first column in the template. For each factor, identify potential communications that would need to be developed to address that component of the issue, the audience that would need to be reached with the communication, and the objective for the communication. From this template, select one of the two issues to focus on for the purpose of your final project, and develop the ideas you have noted for Milestone One. Use this Communications Planning resource to assist you in completing the template. For each overall issue you identified in the final project case study, complete the following fields:

I. Contributing factors to issue II. Communication messages and channels required to address issue III. Audience for communication (internal, external, or both) IV. Communication objectives

Note: You will select one of the two issues from this template for the final project, but will focus on both issues for this assignment.

 

 

 

Rubric

Guidelines for Submission: Submit your completed template for grading.

Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value Overall Issues Identifies two overall issues to be addressed Identifies two overall issues to be addressed

but issues cannot be addressed effectively using communications

Does not identify two overall issues to be addressed

20

Contributing Factors

Determines factors that contribute to both issues identified

Determines factors that contribute to only one of the issues identified, or there are missing key contributing factors for one or the other

Does not determine factors that contribute to both issues identified

20

Communication Messages and

Channels Required

Identifies the appropriate communication messages and channels required to address issues

Identifies communication messages and channels to address issues but one is not the most appropriate for the communication

Does not identify communication messages and channels to address issues

20

Audience for Communication

Describes audience for communication to address both issues identified

Describes audience for communication but is missing key audience types to make each communication effective

Does not describe audience for communication

20

Communication Objectives

Develops appropriate communication objectives for both issues

Develops communication objectives that are not clear or do not address each issue

Does not develop communication objectives 20

Total 100%