MGT-550 Milestone 3

MGT 550 Milestone Three Guidelines and Rubric Overview: For Milestone Three, you will craft the external message that will be used to address the problem you identified in the case study. To access the final project case study, “Research in Motion: Sincerely, a RIM Employee (A),” refer to the HBR coursepack link in your syllabus. In doing so, you will specify the mediums you will use to deliver the message, explain why the mediums are important, and outline the target audience. Furthermore, you will explain how the message promotes the organization’s strategic goals. Finally, identify potential sources of conflict that may arise as a result of your external communication. Consider the message you are communicating as well as the medium(s) used. Prompt: Prepare a draft of your external communication to address the identified problem. Specifically, the following critical elements must be addressed:

III. External Communication A. Determine the medium(s) that you will use to deliver your message and explain how you made this decision. B. Define the target audience of your external communication. Include key factors and any cultural factors about this audience that you

considered. C. Craft the message that you will communicate externally and defend how the message promotes the organization’s strategic goals. D. Identify potential sources of conflict that may arise as a result of your external communication. Consider the message you are communicating,

as well as the medium(s) used. Use the following rubric to help you address the critical elements appropriately.

Rubric Guidelines for Submission: Your external communication should be 4 to 5 pages in length with double spacing, one-inch margins, 12-point Times New Roman font, and adherence to the latest edition of APA formatting.

Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value

External Communication:

Medium(s)

Determines the medium(s) that will be used to deliver message and explains how this decision was made, supported by text and other scholarly sources

Determines the medium(s) that will be used to deliver message but does not explain how this decision was made or explanation is cursory, illogical, or not supported by text or other scholarly sources

Does not determine the medium(s) that will be used to deliver message

22.5

External Communication:

Audience

Defines the target audience of internal communication, including key factors and any cultural factors that were considered, supported by text and other scholarly sources

Defines the target audience of internal communication but definition is vague or key factors and cultural factors are missing or not supported by text or other scholarly sources

Does not define the target audience of internal communication

22.5

 

 

External

Communication: Message

Crafts external communication message and defends how message promotes organization’s strategic goals, supported by text and other scholarly sources

Crafts external communication message and defends how message promotes organization’s strategic goals but defense lacks cogent connections to the message or strategic goal promotion is illogical or not supported by text or other scholarly sources

Does not craft external communication message

22.5

External Communication:

Conflict

Identifies potential sources of conflict as a result of the communication, supported by text and other scholarly sources

Identifies potential sources of conflict as a result of the communication but response is illogical or does not consider the messaging and the mediums used or is not supported by text or other scholarly sources

Does not identify potential sources of conflict as a result of the communication

22.5

Articulation of Response

Submission has no major errors related to citations, grammar, spelling, syntax, or organization

Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas

Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas

10

Total 100%