mkt 645 final project i milestone one

MKT 645 Final Project I Milestone One Guidelines and Rubric Overview. For this first milestone, you will evaluate the final project case study,The Tate’s Digital Transformation,by examining the various elements of its current online marketing campaign.You will identify any potential gaps or missed opportunities in the current campaign,and propose possible solutions for addressing the gaps or opportunities you have identified in the campaign. You will explore these ideas in more depth in future modules.Prompt:First, review The Tate’s Digital Transformation and your Module Two Short Paper,as well as the resources How To Assess Whether Your Digital Marketing Strategy Is Working and Recasting the Customer Experience in Today’s Omni-channel Environment. Then,write a 3-to 4-page paper that identifies gaps and/or opportunities in the Tate’s current marketing campaign that will offer a framework for your final project.After reading the case study, ask yourself the following:Are there any obvious gaps or opportunities in the Tate’s goal of expanding its digital presence and what it is currently doing online and offline? Do you see an opportunity or potential area for improvement for the Tate? The paper should include details as to how the current campaign can be enhanced. Remember that, in assessing the current efforts, you will also review the brand’s digital footprint online.Specifically, the following critical elements must be addressed:I.Assess Current Campaign:Evaluate the pros and cons of the current marketing campaign by doing the following:A.Examine elements and digital assets of the current campaign.B.Compare the current campaign and the company goals for alignment. Describe how each is aligned or not aligned.C.Identify possible gaps(missed opportunities) in the current campaign.D.Estimate risks in current campaign (e.g., celebrity endorsements, mixed messages).Be sure to reference your textbooks, the case study,the other course resources provided, and your own research to support your responses. Incorporate instructor feedback into your Final Project I submission, the marketing initiative proposal.The rubric is attached below. Each section should be titled using the Critical Elements. Paper should be Times New Roman 12 point font and double spaced.

 

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