principles of marketing 15

Read Company Case 4, Campbell’s: Watching What You Eat. The pillar of product development at Campbell’s is deep dive research—field research where observations lead to consumer in.

Read the article on Campbell’s website:

https://www.campbellsoupcompany.com/newsroom/press-releases/campbell-outlines-key-strategies-for-growth/ (Links to an external site.)Links to an external site.

Think about the external video that described the competitive landscape and consider the market research and competitive intelligence techniques discussed in the chapter.

Please respond to the following:

1. Campbells has made significant changes to its SBUs. What role did the competitive landscape play in these Campbell’s decision to make these changes?
2. What market research methods did Campbell use. Describe whether the method is primary or secondary research.
3. What market research methods should Campbell use that were not described in the reading material and you have not discussed in your response to #2. Describe whether the method is primary or secondary research.

Your paper should be no more than 2 type-written 12 point double spaced pages or 500 to 600 words.

 

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