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• Analyze the SWOT and FIVE Factors Analyses and determine which would be more valuable from a marketing perspective. Provide specific examples of how you could use the results of either analysis to support informed marketing efforts.
• Recall a situation in which you sought health care of some type (not including care for an injury or illness). Determine if your situation followed the five steps of the buying decision model and what role marketing may have played in your seeking care. How does the personal decision differ from the organization buying decision process? Provide specific examples and rationale to support your response.As a reminder, please copy and paste the questions into your textbox and then underneath each one provide your response. Remember to include research to support what you say; your textbook is a required source: “How Health Care Buyers Make Choices (Personal and Organizational)” Analyze the SWOT and FIVE Factors Analyses and determine which would be more valuable from a marketing perspective. Provide specific examples of how you could use the results of either analysis to support informed marketing efforts. Explain what a SWOT analysis is to include components; do the same for Porter’s FIVE Factors Analyses. Compare/contrast the two. Then, explain in detail which one you think is more valuable from a marketing perspective and why. Remember the specific examples! Recall a situation in which you sought health care of some type (not including care for an injury or illness). Determine if your situation followed the five steps of the buying decision model and what role marketing may have played in your seeking care. How does the personal decision differ from the organization buying decision process? Provide specific examples and rationale to support your response. Discuss the FIVE steps of the buying decision model. Apply these steps to the situation you discuss and remember to elaborate on the role marketing played in your decision to seek care. What type of marketing influenced your decision to seek care from the particular healthcare provider you talk about. Take into account hos the personal decision differs from the buying decision process.

 

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