Read The Case Study 12-2, Business Intelligence At CKE Restaurants. Then, Answer The Following Questions: How Does The Business Intelligence System (BIS) At CKE Add Value To The Business?

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Read Case Study 12-2, Business Intelligence at CKE Restaurants. Then, answer the following questions:

  • How does the Business Intelligence System (BIS) at CKE add value to the business?
  • What are some tips for developing and using the BIS described in this case?
  • Was the introduction of the Monster Thick Burger a good idea or an example of information leading to a wrong decision?

You must submit your answers, using the assignment template, to the appropriate Dropbox folder.

 
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