Advertising Promises and Perception
Advertising Promises and Perception
(Advertising Promises and Perception)
post A
Find an advertisement for a service. Include the advertisement in your post.
Identify the promise that you think this advertisement is making.
Discuss how this advertisement might create inaccurate expectations in potential customers and what those inaccurate expectations might be.
Post B
Review the replies your peers made in Post A. Select a peer’s advertisement.
Discuss whether you think the advertisement might create inaccurate expectations.
Discuss two ways the advertisement could be clarified to reduce the likelihood of creating inaccurate service
Post A:
I found an advertisement for a meal delivery service called “Fresh Feast.” The ad features an image of a delicious-looking gourmet meal and promises “Healthy, restaurant-quality meals delivered right to your door in 30 minutes or less.” The ad also highlights the benefits of convenience, freshness, and healthy eating.
The promise the advertisement is making is that customers will receive freshly prepared, high-quality meals, equivalent to dining in a restaurant, delivered quickly to their homes.
However, this advertisement could create inaccurate expectations in potential customers. The idea of receiving “restaurant-quality” meals in just 30 minutes might seem appealing, but in reality, the quality of the food may not always live up to the advertised standard. Depending on factors such as delivery time, the freshness of ingredients, and the chef’s preparation, the meals may not maintain the same level of quality as those served in a restaurant. Additionally, the promise of a quick 30-minute delivery could lead customers to expect their meals in a very short window, which may not always be realistic, especially during peak times or in more remote areas.
Post B:
I reviewed John’s post about the advertisement for a “Quick Fix Car Repair Service”. The ad claims, “Get your car back on the road in one hour or less, guaranteed!”
I believe this advertisement could create inaccurate expectations. While the idea of quick car repairs is certainly attractive, it may not be realistic for more complex or detailed repair work. Car problems can vary in severity, and an advertisement promising repairs in such a short time could mislead customers into believing that every type of issue can be fixed instantly. Customers might be disappointed if they experience delays or find that their issue requires more extensive work than initially expected.
To clarify the advertisement and reduce the likelihood of creating inaccurate expectations:
- The service could specify that the “one-hour” promise applies only to certain types of repairs, such as routine maintenance or minor issues, and not for complex problems that may take longer.
- The ad could include a disclaimer or clarification stating that while most minor repairs can be completed quickly, more extensive repairs may require additional time, offering a more transparent timeline based on the issue at hand.
