Financial Health Analysis
Financial Health Analysis: Profitability & Indicators
(Financial Health Analysis)
Question description
Case Study of Financial Analysis & Operating Ratios
In this assessment you will use the income statement and balance sheet information identified below and evaluate the firm’s financial condition based on three profitability ratios: a) Total Margin, b) Return on Assets and c) Return on Equity. You will be graded based on your description, understanding of the 3 ratios and description of at least 3 non-financial indicators. Grading will also reflect the accuracy of your calculations, the validity of your conclusions and your ability to clearly communicate your analysis. To complete this assignment, follow these steps.
- Review the reading requirements and power point summary for Week 6 Financial Ratios and non-Financial ratios.
- Examine the Income Statement and Balance Sheet provided in the excel file under Week 6 content. This data should be used for this assignment. The data also includes industry benchmarks for comparison.
- From this financial information calculate the three profitability ratios: a) Total Margin, b) Return on Assets and c) Return on equity.
- For each ratio, in a paragraph: define the ratio, explain what it measures, show your calculation and explain what the ratio tells you about your organization’s health and any limitations of using the ratio.
- Write a conclusion about your organization’s financial condition based on your ratio analysis.
- Describe and discuss the use of non-financial operating indicators in additional to financial ratios in measuring financial performance.
This Assessment should be done in APA format and include references to literature or items from the course. You are communicating your understanding of the concepts and equations to the faculty (or your boss). Use of examples and other information is highly recommended. For non-financial indicators you should discuss their role.
You will be graded base on the following rubric:
| 90-100 | 80-89 | 70-79 | 0 Points |
| The student demonstrates a thorough understanding of the meaning of the ratios measured and their applicability to the organization being analyzed. | The student demonstrates a reasonable but not complete understanding of the meaning of the rations chosen and their applicability to the organization being analyzed. | The student demonstrates a limited understanding of the meaning of the ratios chosen and their applicability to the organization being analyzed. | The student does not demonstrate an understanding of the meaning of the ratios or how they can be used to assess the organization’s financial condition. |
| All of the ratios are calculated accurately | Only 2 of the ratios are calculated accurately | Only 1 of the ratios are calculated accurately | None of the ratios are calculated accurately. |
| The student draws accurate conclusions for each of the ratios and for the overall financial health of the organization. | The student draws some accurate conclusions for each of the ratios and for the overall financial health of the organization. There are a few mistakes | The student draws few accurate conclusions for each of the ratios and for the overall financial health of the organization. There are several mistakes | The student’s conclusions for each of the ratios are inaccurate and the overall conclusion on the financial health of the organization is not valid. |
| Writing quality: Writes clearly, concisely, and with few errors. Easy to understand. | Writing quality: Writes with some errors but the paper can be readily understood. | Writing quality: paper includes numerous errors. Requires some effort to understand. | Writing quality: The paper is poorly written and is difficult to understand. |
