Weighted Matrix To Select New CRM System And Evaluation

In this assignment, you will be using a weighted decision model (also known as a weighted matrix) to help a company select a new CRM system.

Use the information given below and construct a weighted matrix model that accounts for all information to help the company make the most appropriate choice.

Begin by reading the article titled: Constructing a Weighted Matrix.

You may also want to familiarize yourself with CRM selection criteria.

Video to help on youtube

https://www.youtube.com/watch?v=MJsWEMDhRQ8

 

The company is evaluating several facets of CRM systems. These facets and their relative importance are listed below:

Each vendor’s ability to meet these criteria is rated on a scale of 1 to 5. With 5 indicating good alignment, and 1 indicating poor alignment.

Assignment Requirements:

  • Create a weighted decision model that evaluates these CRM systems.
  • Include a copy of your Microsoft Excel file that includes this model.
  • In one page briefly describe the evaluation and make a recommendation to the company on the system that they should select.
 
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