Uber Case Study

  • Business Ethics: Ethical Decision Making & Cases 12th Edition
  • by O. C. Ferrell (Author), John Fraedrich (Author), Ferrell (Author)
  • Uber Case Study. Use the questions below to answer for the assignment.  Your paper should be 2-3 pages, double spaced, in APA format.
  1. What are the ethical challenges that Uber faces in using app-based peer-to-peer sharing technology?
  2. Since Uber is using a disruptive business model and marketing strategy, what are the risks that the company will have to overcome to be successful?
  3. Because Uber is so popular and the business model is being expanded to other industries, should there be regulation to develop compliance with standards to protect competitors and consumers?

 

2-1 Introduction

 

Uber Technologies Inc. (Uber) is a tech startup that provides ride-sharing services by

facilitating a connection between independent contractors (drivers) and riders with the use

of an app. Uber has expanded its operations to 425 cities in 72 countries around the world

and is valued at around $70 billion, making it the world’s most valuable startup.

Approximately 30 million users use Uber’s services monthly. Uber has become a key player

in the sharing economy, a new economic model in which independent contractors rent out

their underutilized resources such as vehicles or lodging to other consumers. The sharing

economy is quickly becoming an alternative to owning resources outright. Because its

services cost less than taking a traditional taxi, Uber and similar ride-sharing services have

upended the taxi industry. The company has experienced resounding success and is

looking toward expansion both internationally and within the United States.

However, Uber’s rapid success is creating challenges in the form of legal and regulatory,

social, and technical obstacles. The taxi industry, for instance, is arguing that Uber has an

unfair advantage because it does not face the same licensing requirements as they do.

Others accuse Uber of not vetting their drivers, creating potentially unsafe situations. Some

major cities are banning ride-sharing services like Uber because of these various concerns.

Additionally, Uber has faced various lawsuits, including a lawsuit filed by its independent

contractors. Its presence in the market has influenced lawmakers to draft new regulations to

govern this “app-driven” ride-sharing system. Legislation can often hinder a company’s

expansion opportunities because of the resources it must expend to comply with regulatory

requirements. Uber has been highly praised for giving independent contractors an opportunity to earn money as long as they have a car, while also offering convenient ways for consumers to get around at lower costs. Although its “Surge Pricing” technique has been criticized for charging higher fares during popular times, it is also becoming a model for other companies such as Zappos in how it compensates its call center employees. The biggest issues Uber faces include legal action because drivers are not licensed, rider and driver safety,protection and security of customer and driver information, and a lack of adequate insurance coverage. To be successful, Uber must address these issues in its marketing strategy so it can reduce resistance as it expands into other cities.

 

2-2 Background

In 2009 Travis Kalanick and Garrett Camp developed a smartphone application to connect

drivers-for-hire with people needing rides to a destination in their city. Earlier in the year the

founders had attended the inaugural address in Washington, D.C. and could not hail a taxi.

They recognized the need for a convenient, low-cost transportation service. This innovative

service was originally founded as UberCab Inc., a privately held company. It was renamed

Uber Technologies, Inc. in 2010. Co-founders Kalanick and Camp designed the mobile app

for iPhone and Android smartphones, enabling customers to get an estimated time of arrival

from the driver on their smartphone with the use of an integrated GPS system.

Consumers liked the Uber app because of its convenience and ease-of-use. After the

mobile app is downloaded to their smartphones, passengers can pay for the rides-for-hire

service through a third party, known as a Transportation Network Company (TNC), using the

UberX platform that scans or takes a picture of their credit card with the smartphone’s

camera. Uber does not maintain automobile inventory for drivers, such as a fleet of taxicabs

or limousines. Instead, each driver-for-hire supplies his or her own personal automobile,

gas, insurance, and maintenance of his or her own car. Drivers can drive their own cars

where they want when they want, providing them with freedom to run their own small

businesses. A surge pricing model is used during times of peak demand. While Uber initially

charged about a 20 percent commission, it later introduced a new tiered structure in some

cities that charged different commission rates depending upon the number of hours worked.

Due to the increased demand in the rides-for-hire industry, Uber makes about $4 billion in

revenue. The term uber has become so popular that people have started using it as a verb,

much like google. Founder and former CEO Travis Kalanick sees Uber’s services as a type

of disruptive technology, believing that the types of ride-sharing services Uber offers will one

day make it a viable alternative to owning a car. Younger generations appear more open to

using services as needed rather than owning them outright. In emerging economies such as

India, many people do not own cars, which gives Uber a major advantage. As ride sharing

continues to increase, Uber could find itself competing against car ownership.

Uber maintains a presence in major U.S. cities including Los Angeles, San Francisco, New

York City, Chicago, Washington D.C., and Boston. These cities have the most driver–

partners, although many other cities also have driver–partners. Uber technology-based

products are available under these various brands: Uber, UberX, UberXL, UberSelect,

UberBlack, UberSUV, UberLUX, UberPool, and the logistics-request brand UberEats. Uber

has also upgraded its current navigation service (Google and Apple) with deCarta Mapping

Company. This new mapping system continues to improve Uber’s navigation and location

technologies.

 

2-3 Uber’s Marketing Strategy

Like all companies, Uber must understand its target market and maintain a strong marketing

mix to be successful. Due to its technology, Uber does not have as many constraints as taxi

cabs, although it has encountered regulatory obstacles and some public resistance. The

Uber business model takes advantage of the smartphone technology of consumers and

links them with independent drivers as their cabs. This provides a more potentially efficient

and less-expensive way to purchase transportation.

2-3a Products

Uber’s products are all digital. Consumers download Uber’s app onto their smartphones.

When they want to request a ride, they can use the app to contact a driver in the near

vicinity. The Uber app allows consumers to track the location of the car and alerts them to

when the car arrives.

Uber offers a few different services to customers based upon their preferences. Its most

used service is UberX, the low-budget option. Drivers use their own vehicles to transport

passengers. UberSelect is a more luxurious option than UberX but with lower prices than

the premium options. UberBlack is for consumers who desire to have their own private

driver in a high-end sedan. UberSUV connects users with SUVs, while UberLux is the most

expensive service with luxury vehicles. UberXL is similar to UberSUV but costs 50 percent

less. Another low-cost option includes UberPool, which allows passengers to share rides

and split the costs.

Uber is also attempting to expand into other services. Its UberEats is a meal delivery app

that partners with local restaurants to offer meals to consumers within 10 minutes. Uber is

also looking to break into the emerging self-driving car industry (known as autonomous

cars), competing against the likes of Google and Tesla. Uber partnered with Carnegie

Mellon University to begin testing autonomous cars in Pittsburgh, Pennsylvania.Since it is

still in the testing stage, autonomous cars have two Uber employees in the front seat ready

to take the wheel if needed. The company hopes to take what it learns to improve how

autonomous cars run in different terrains. These new services are allowing Uber to branch

out and expand into different businesses.

 

2-3b Distribution

Uber operates in more than 425 cities in 72 countries. One major reason Uber is so popular

is because its app allows users to contact any drivers in the near vicinity. Drivers use the

Uber app to provide them with directions. Los Angeles, San Francisco, New York, Chicago,

Washington D.C., and Boston have the most drivers in the United States. Most Uber drivers

offer their ride-sharing services on a part-time basis.

To be successful, Uber engages in strategic partnerships with other companies. In the

United States it partnered with American Express. Card members enrolled in American

Express’s Membership Rewards program can earn points with Uber for rides. Strategic

partnerships with local firms are especially important as Uber expands internationally

because it allows the company to utilize the resources and knowledge of domestic firms

familiar with the country’s culture. Uber has partnered with Times Internet in India, Baidu in

China, and AmericaMovil in Latin America.

 

2-3c Pricing

Uber uses its app to determine pricing. Once the passenger completes his or her ride with

an Uber partner–driver, the person’s credit card is charged automatically. Fees charged for

speeds over 11 miles per hour are charged by the distance traveled. Uber operates on a

cost leadership basis, claiming that it offers lower rates than taxis. However, the app

OpenStreetCab suggests that Uber might be more cost-efficient only when the fare is more

than $35.

Uber uses an algorithm to estimate fees charged when demand is high. Called surge

pricing, Uber has even applied for a patent for this type of system. This “peak pricing”

strategy is not too different than when utilities or flights charge higher prices when demand

is high. Passengers are alerted during times when the price is higher. However, the extent of

the pricing increase has been questioned as some consumers believe Uber uses this high

demand to “price gouge” passengers.

In some situations, Uber’s surge pricing has led to considerable criticism. During one New

Year’s Eve, pricing surged up to seven times the normal price. During a hostage crisis in

Sydney, Australia, Uber charged as much as four times the normal price as an influx of

people struggled to evacuate. Uber responded by claiming its price hikes encouraged more

drivers to pick up passengers in the area, but consumers were outraged. Within an hour

Uber agreed to refund users in the Sydney area who paid the higher prices. In extreme

shortages, prices are sometimes hiked to as high as 6–8 percent. On the one hand, it can

be argued that surge pricing increases the number of drivers during times of high demand. It

is estimated that the number of drivers increases by 70–80 percent due to surge pricing. On

the other hand, consumers believe this is a form of price gouging and that Uber capitalizes

on emergency situations such as the Sydney hostage crisis. Uber has to reconcile these

different situations to create a pricing strategy considered fair by its users.

 

2-3d Promotion

Uber has engaged in a number of promotional activities to make its brand known. Often it

adopts buzz marketing strategies to draw attention to its services. For instance, to celebrate

National Ice Cream Month one year Uber launched on-demand ice cream trucks in seven

major cities. In one promotion Uber partnered with General Electric to offer free DeLorean

rides to San Francisco users reminiscent of the movie Back to the Future. Uber also uses

promotion to portray its benefits compared to its rivals. For instance, Uber assumed a

combative advertising approach to its major rival Lyft through a Facebook ad campaign.

Uber advertising often stresses the convenience and low cost of its ride-sharing services.

However, like all companies Uber must take care to ensure that its advertising could not be

construed as misleading. A lawsuit was filed in the U.S. District Court in San Francisco

stating that Uber violated the 1946 Lanham Act that prohibits false advertising. Taxi

companies claimed, for instance, that Uber’s drivers do not have to undergo fingerprinting in

California as part of background checks, and yet it used advertising such as “the safest ride

on the road” and sets “the strictest safety standards possible,” as well as Uber’s $1 “Safe

Rides Fee.” According to the taxi drivers, these deceptive advertising practices take

customers away from their services and are therefore leading to economic harm.

2-4 Uber Faces Challenges

Uber faces a number of challenges including internal struggles, legal and regulatory

challenges, and global issues. In the United States, major cities are considering regulating

Uber. However, it faces even more challenges as it expands internationally as some

countries are opting to ban Uber services. Uber will have to adapt its marketing strategy to

address both domestic challenges within the United States and the various laws enforced in

different countries.

2-4a Internal Challenges—Driver Relations

Uber operates in an industry where trust between strangers is vital. This trust ensures a

safe and comfortable ride for both passenger and driver. Uber has developed a rating

system to help assure this trust and reliability between passengers and drivers, called a

ride-share ratings system. Ride-share rating systems pose a unique challenge for Uber

because of the way they are set up and the level of rider objectivity. Uber’s insistent policy of

maintaining a five-star fleet can put drivers at a disadvantage. Uber rivals have similar

policies; for instance, Lyft tells customers that anything less than 5 stars indicate

unhappiness with the ride.

Low driver scores can mean drivers are forced to take remedial classes where they learn

about safe driving techniques and driver etiquette. Those who fail to increase their scores

risk suspension or permanent deactivation. Because consumers have different views of

what constitutes quality, it can be argued that Uber drivers are placed at the mercy of the

consumer’s mood.

Drivers have also expressed unhappiness with Uber’s pay. Uber will often lower fare rates in

order to gain a competitive advantage in different markets, which cuts into driver earnings.

Additionally, drivers are driving their own cars and spending their personal funds on upkeep

and insurance. In 2014 drivers working with Teamsters Local 986 launched the California

App-based Drivers Association (CADA), an Uber drivers’ Union. More cities have started

their own unions.

Uber has begun to guarantee hourly earnings of $10–$26 per hour for its drivers, but to

qualify drivers have to comply with Uber’s rules including accepting 90 percent of ride

requests, doing one ride per hour, and being online 50 out of 60 minutes. Critics say these

restrictions effectively keep drivers from working for other ride-sharing services. Uber drivers

are independent contractors and not employees of the company, so they have the option to

work for competitors. However, these new criteria may be a way to keep drivers working for

Uber and no one else.

This independent contractor status has also created controversy for drivers. Drivers claim

that Uber’s requirements make them more employees than independent contractors. For

instance, Uber has certain rules about types of car and soliciting business. Some also claim

that after Uber takes its commission, they end up earning less than minimum wage.

Disgruntled drivers have staged protests and filed lawsuits against the firm.

In 2015 Uber faced a setback when a California labor commissioner ruled that an Uber

driver qualified as an employee. The commissioner argued that because Uber was “involved

in every aspect of the operation,” including setting fares and nonnegotiable fees, it had enough control over the driver for her to qualify as an employee. Uber was ordered to pay

the driver $4,100 to cover mileage and tolls. Uber continues to maintain that its drivers are

independent contractors and is still fighting against other lawsuits in California. While this

does not necessarily mean all Uber drivers will qualify as employees under the court

system, it does set a precedent for drivers in other states to file lawsuits. If Uber encounters

more issues in this area, it might have to alter its relationship with drivers and give up some

control so its drivers will fall beneath the employee threshold.

2-4b Corporate Culture

More recently, Uber has come under criticism for an aggressive—and some say toxic—

corporate culture. Some prominent executives at Uber have left the firm, claiming that the

corporate culture conflicted with their values. The problems became so serious that one of

Uber’s biggest shareholders and other investors pressured Travis Kalanick to resign as

CEO, although he will remain on the board. Kalanick was well known for his aggressive

strategies, and according to critics, this behavior began trickling down to employees.

Investors began to question how Kalanick’s temperament might impact his leadership

capabilities after some high-profile negative events. For instance, an Uber driver driving

Travis Kalanick had a heated exchange with Kalanick that was recorded and released to the

public. Kalanick was highly criticized for his participation on President Donald Trump’s

president advisory panel, and accusations that Uber had weakened a taxi union strike

protest led to 200,000 customers deleting their accounts. Autonomous car company

Waymo, owned by Alphabet Inc., has sued Uber, claiming that one of its employees stole

trade secrets.

Like many Silicon Valley startups, Uber has also been criticized for its lack of diversity. One

woman who worked as an engineer for the firm maintains her sexual harassment claims

were dismissed after complaining of unwanted sexual advances by her superior. She wrote

a blog detailing her ordeal. In response, Uber launched an investigation into the claims.

However, it initially resisted calls from the media and Civil Rights leader Reverend Jesse

Jackson to disclose the demographics of its workforce.

Uber’s resistance to releasing its diversity statistics coupled with accusations of sexual

harassment led to a backlash among certain investors. Two prominent investors wrote a

letter to Travis Kalanick claiming that Uber had a toxic culture that needed to change. Uber

agreed to release its first diversity report, have its employees undergo diversity training, and

hire a new chief operating officer. The company hired Bernard Coleman, who was chief

diversity officer for Hillary Clinton’s presidential campaign, as its chief diversity officer in

order to help increase the diversity of its workforce. It also fired 20 employees it believed

were involved in harassment, discrimination, or other improper behaviors.

Travis Kalanick responded to the negative press by apologizing for his behavior and

admitted he needs leadership help. When morale dropped after the engineer’s sexual

harassment allegations, he met with a group of female employees to discuss their concerns.

Despite these positive actions, it was not enough to quell shareholder unease. Travis

Kalanick agreed to resign as CEO due to the pressure from investors. The challenge Uber

faces is that it has become so associated with its founder that it may be difficult to change

leadership while maintaining such rapid expansion and success.

 

2-4c Legal Challenges

Regulation is a constant challenge for Uber. As it becomes more popular, Uber will become

subject to more legal and regulatory requirements common to other big businesses. For

instance, the Americans with Disabilities Act is becoming a challenge for Uber. Since the

Uber service is usually operated within a driver’s personal vehicle, many of the vehicles are

not wheelchair friendly.

Taxi lobbies are also pressuring local governments to block Uber in many cities. They claim

that Uber hurts their businesses and has an unfair advantage as Uber drivers are not

subject to the same restrictions as licensed taxi drivers. Cities have taken action against

Uber by blocking ordinances that provide a path to legalization for mobile ride-booking apps

and issuing cease-and-desist orders. With Uber looking into expanding into self-driving

vehicles—a new industry that will prompt a number of safety laws—its encounters with

regulators are not likely to decrease any time soon.

Uber has often taken an aggressive stance against regulations that would place limitations

on its services. For instance, in 2012 when Washington D.C. attempted to force Uber to

accept a price floor to operate in the city, Travis Kalanick accused regulators of price fixing

and encouraged Uber users to contact their representatives. The result was a flood of angry

responses. Kalanick’s approach to negotiating with regulators could be described as

antagonistic as he often ignored his lobbyists’ advice to seek compromise. Uber has also

been accused of blatantly disregarding laws in other countries that forbid ride-sharing

services, a criticism that will be discussed more in-depth in a later section.

In addition to having an unfair competitive advantage, another accusation levied against

Uber is that it does not adhere to proper safety standards. Allegedly, Uber drivers were

involved in three rapes in Delhi, India; Chicago; and Boston. These rapes harmed Uber’s

reputation and cast its safety into question. A lawsuit was filed against Uber in San

Francisco for the wrongful death of a 6-year-old girl. The lawsuit alleged that a driver was

distracted using the UberX app when he struck and killed the girl. Uber responded by

claiming that the driver was not an agent for Uber and was not en route or transporting a

passenger at the time of the accident. Once again, this brings up the issue of how much

Uber should be responsible for its drivers as independent contractors.

To reestablish its reputation for safety, Uber has added a “safe ride checklist” to its app,

which is a pre-pickup notification that encourages riders to confirm the license plate number

and verify their driver’s name and appearance before entering a vehicle. They have also

added a team of safety and fraud experts to authenticate drivers and a dedicated incident response team to address rider issues in India. Insurance is another criticism. Although Uber’s website claims that it offers $1 million in liability insurance plans for its drivers, some states are issuing warnings stating that rideshare insurance may not cover them should there be an accident. This is because personal cars are being used for commercial purposes. Many states in the United States are reconsidering insurance requirements in light of this issue, and insurance firms such as Geico and MetLife have begun offering insurance packages for ride-sharing services.

 

2-4d Global Expansion

Uber has adopted the motto “Available locally, expanding globally” to describe the

opportunities it sees in global expansion. International expansion is a major part of Uber’s

marketing strategy, and it has thus far established the ride-sharing service in 72 countries.

Uber is correct in assuming that consumers from other countries would also appreciate the

low cost, convenience, and freedom that its app services offer.

Even though it is successful in some countries, many countries have regulatory hurdles that

have caused trouble for Uber to successfully operate in these areas. Perhaps the biggest is

the failure to obtain licenses even though Uber drivers offer many of the same services as a

taxi. Governments have responded by banning Uber or Uber services due to the lack of

professional licenses for drivers. For instance, in Spain, Uber shut down its ride-sharing

service after a judge ruled that Uber drivers are not legally authorized to transport

passengers by unfairly competing against licensed taxi drivers. Uber has since returned to

Spain with UberX, which uses licensed drivers. Police in Cape Town, South Africa

impounded 33 cars operating with the Uber app because the drivers did not have a taxi

license. Police in Indonesia have been prompted by taxi and transportation operators to

investigate whether Uber’s start-up practices are illegal. Bans have also been instituted in

France, India, and Germany.

France

In 2011 Paris became the first city outside of the United States where Uber set up

operations. However, an attempt was made to ban one of its services because drivers did

not need to be licensed. French police even raided Uber’s Paris office. A French law was

passed mandating that operating a service that connects passengers to non-licensed

drivers is punishable with fines of over $300,000 and up to two years in prison. Hundreds of

Uber drivers in France were issued fines for operating illegally.

Uber challenged that law, claiming that it is unconstitutional because it hinders free

enterprise. A French court decided against banning Uber’s service and sent the case to a

higher court. This has generated strong criticism from taxicab officials in France as they

claim that they have to license drivers while Uber is currently free from this restriction.

French courts later ruled against Uber, and the company no longer uses unlicensed drivers

in the country.

India

India is Uber’s second largest market after the United States. India rejected Uber’s

application for a taxi license. In New Delhi a woman’s rape allegation led to a ban against

app-based services without radio-taxi permits in the capital. In response to the alleged rape, Uber began installing “panic button” and tracking features to its app. Uber also began

offering its service in New Delhi without charging booking or service fees.

Despite these changes, Uber continued to run afoul of Indian authorities. India asked

Internet service providers to block Uber’s websites because it continued to operate in the

city despite being banned. However, it did not ban the apps themselves because doing so

would require it to institute the ban across the entire country. Uber must tread carefully to

seize upon opportunities in India without violating regulatory requirements. This is more

difficult as Uber drivers are independent contractors that set their own schedules and make

their own decisions about whether to work.

Germany

In 2015 a German court banned Uber services if they used unlicensed drivers. Uber argued

in court that the company itself is only an agent to connect driver and rider. Rules that apply

to taxi services do not apply, and all services are deemed to be legal, according to Uber.

The court ruled that Uber’s business model clearly infringes the Personal Transportation

Law, because drivers transport riders without a personal transportation license. The

injunction includes a fine of more than $260,000 per ride for non compliance. If the

injunction is breached, drivers could go to jail for up to half a year, in addition to an

imposition of fines. The German Taxi Association (Taxi Deutschland) was pleased with the

outcome and claimed that taxi services will remain in the hands of qualified people and keep

everyone safer. Despite the ruling, an Uber spokesperson said that the company will not

give up on Germany because other Uber services that use licensed drivers remain

unaffected by the District Court’s verdict.

 

 

2-5 Uber Addresses Risks

Long-term sustainability of Uber depends on managing future risks in five key areas:

1. Drivers: The number of disgruntled drivers could get out of control if Uber increases its

profit share deductions. With recent laws mandating healthcare insurance, drivers

may require healthcare coverage. Training programs to improve driving skills could

reduce risk from negligent drivers and decrease liability insurance costs. Additionally,

if Uber successfully expands into the autonomous car industry, it will most likely have

to deal with resistance as autonomous vehicles could reduce and/or eliminate the

need for drivers. Finally, strong competition in the industry has caused Uber to make

changes in how it compensates drivers, which has prompted some drivers to complain

that they cannot make a sustainable income.

2. Competitors: Uber’s business model can be found in similar rides-for-hire services,

such as Lyft and the Indian ride-sharing service Ola. More rides-for-hires could

emerge, in addition to the everyday competition from taxis, limos, rental car

businesses, air travel, trains, and city and chartered buses. Switching costs for

customers are low, and because ride-sharing companies do not own their own fleets,

costs of operating are much less than in other industries. This means that Uber must

remain competitive if it wants to keep its customers loyal. Lyft is probably Uber’s

biggest competitor in the United States with 20 percent market share. Its smaller size

makes it easier for Lyft to subsidize drivers and lower fares. Expanding into the

autonomous car industry will also place Uber in competition with Google, Tesla, and

major automobile manufacturers that are also trying to enter the industry.

3. Customer Base: Increasing the demand for rides-for-services is a continuous or future

challenge that requires attention primarily to safety improvements and rates that have

a cost/benefit to both passengers and drivers. Unpredictable demand is a future risk

that could be met with product diversification. Currently, Uber offers technologyoriented

products, and it must continue to be competitive in an industry where there is

intense competition for rates.

4. Technology: Customers are wary of downloading apps, and some online businesses

have been hacked for credit card information. Uber could upgrade its database

security system to reduce financial or personal account information risks. Additionally,

success in the autonomous car industry will take a lot of investment from Uber, and many regulators are likely to be initially wary of self-driving cars—especially since

there are so few laws governing it.

5. Customer Satisfaction: Long waits, inexperienced drivers, and even sexual

harassment have been reported. Better Business Bureau complaints mainly involve

pricing and problems with service. Uber might use the Internet to check consumer

complaints and address them to improve customer satisfaction.

 

 

2-6 Conclusion

The emergence of Uber has influenced many services to follow the Uber business model.

There are similar firms that offer ride-sharing services, and there are firms that want to be

an Uber-type business in the way they deliver goods and services. For example,

Cargomatic has developed an app to help fill space on trucks. Cargomatic, which now

operates in California and New York, has been called the Uber for truckers because it

connects shippers with drivers who are looking for extra shipments to haul. This is signaling

a shift in the industry, in which people are the infrastructure rather than buildings or fleets of

vehicles. Uber faces a number of ethical challenges, including regulatory and legal issues both inside and outside of the United States. Laws that protect consumers specifically target taxi services, whereas Uber defines its services as “ride sharing” and Uber as an “agent” of their “individual contractors.” However, many courts do not view its services in the same way and are forcing Uber to comply with licensing laws or stop business in certain areas. Additionally,snafus by Travis Kalanick and Uber’s aggressive corporate culture has led to Kalanick’s resignation as CEO.Despite Uber’s challenges, the company has become widely popular among consumers and independent contractors. Supporters claim that Uber is revolutionizing the transportation service industry. Investors clearly believe Uber is going to be strong in the market in the long run. Uber has a bright future and expansion opportunities are great. It is therefore important for Uber to ensure the safety of its riders and the drivers. It should also adopt controls to ensure that independent contractors using its app obey relevant country laws. Uber has to address these issues to uphold the trust of its customers and achieve long-term market success.

 

 

2-7 Chapter Review

2-7a Questions for Discussion

1. What are the ethical challenges that Uber faces in using app-based peer-topeer

sharing technology?

2. Since Uber is using a disruptive business model and marketing strategy, what

are the risks that the company will have to overcome to be successful?

3. Because Uber is so popular and the business model is being expanded to

other industries, should there be regulation to develop compliance with

standards to protect competitors and consumers?

 
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Introduction To Music

Human Resource Management homework

Please the videos and answer the questions

Keep in mind or play online the classic Beatles song “Hey, Jude,” as originally written in a major key, and enjoy the strong beat and haunting melody. Then listen to this version written in a minor key. https://www.youtube.com/watch?v=68Pu0sdmBsM

 

Despite the change from a major key to a minor one, in what ways are both versions of the song similar?

 

How does the change to minor key affect the emotional qualities of the song?

 
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Edward Jones Communicates Caring

Please read the attached case study and answer the 4 questions below.  Provide a detailed response for each question (one to two paragraphs

 

Case in Point: Edward Jones Communicates Caring

Because of the economic turmoil that most financial institutions find themselves in today, it might come as a surprise that an individual investment company came in at number 5 on Fortune magazine’s “100 Best Companies to Work For” list in 2012. Edward Jones was originally founded in St. Louis, Missouri, where its headquarters remain today. With more than 12,000 offices across the United States and Canada, they are able to serve nearly 7 million investors. This is the 13th year Edward Jones has made the Best Companies list. In addition, Ed- ward Jones ranked highest in client satisfaction among full-service investment firms, according to an annual survey released by J. D. Power and Associates in 2012. How has Edward Jones maintained this favorable reputation in the eyes of both its employees and its customers?

It begins with the perks offered, including profit sharing and telecommuting. But if you ask the company’s leadership, they will likely tell you that it goes beyond the financial incentives, and at the heart of it is the culture of honest communication that they adamantly promote. Top management work with senior managers and team members in what makes up an open floor plan that always tries to maintain approachability. Examples of this philosophy include direct communication, letters to staff, video, and Internet-posted talks. In addition, regular meetings are held to celebrate achievements and reinforce the firm’s ethos. Staff surveys are frequently administered and feedback is widely taken into consideration so that the 31,000 employees feel heard and respected.

According to Fortune’s managing editor, Hank Gilman, “The most important considerations for this year’s list were hiring and the ways in which companies are helping their employees weather the recession.” Edward Jones was able to persevere through the trauma of the recent financial crisis with no layoffs and an 8% one- year job growth. While a salary freeze was enacted, profit sharing continued. They feel the best approach to the recent economic downturn is to remain honest with employees even when the news being delivered is not what employees want to hear.

Edward Jones was established in 1922 by Edward D. Jones Sr., and long ago, the company recognized the importance of a satisfied workforce and how that has the ability to translate into customer satisfaction and long- term growth. The company’s internal policy of open communication seems to carry over to how advisors value their relationship with individual customers. Investors are most likely to contact their advisor by directly visiting them at a local branch or by picking up the phone and calling them directly. Edward Jones’s managing partner, Jim Weddle, explains it best himself: “We are able to stay focused on the long-term because we are a partnership and we know who we are and what we do. When you respect the people who work here, you take care of them—not just in the good times, but in the difficult times as well.”

Questions

1. Communication is a key part of the Leading facet of the P-O-L-C framework. What other things could Edward Jones do to increase its effectiveness in the area of communication?

2. As an organization, what qualities do you think Edward Jones looks for when hiring new financial advisors? How do you think that affects its culture over time?

3. How has technology enabled Edward Jones to become more effective at communicating with its employees and customers?

4. What types of customer service policies do you think Edward Jones has in place? How do these relate to its culture over time?

 
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For Eng.Kelvin Only

Due Saturday 1200 noon

 

New venture opportunity and SWOT analysis paper

This week we will study the SWOT analysis in detail.   This week’s paper is required to be appoximately 4 -6 pages in length, not including the title page and the reference page.    No paper should be fewer than 1400 words.  Double space your work, cite your sources, limit quotes, and edit your work well!  Your work will automatically be reviewed by Turnitin upon submission.  You will be able to see your similarity report within 20 minutes after your submission.  Resubmits are not permitted.  Please make sure you cite your work properly and avoid direct quotes.

For this assignment you will invent a new business.  Do not use a business created in a previous class.  You may not use papers (or any part of a paper) submitted in another class.  Make up the business, the location, the client base, and the product or service.  Do not use any real company.  You may review a real company’s website for ideas, but the basis of this paper should be your own ideas.  Your introduction should include a description of your company and any details that are important to the reader.  The description of your company should be about one page long and a summary of the business.  The other details can be discussed when you are reviewing each of the SWOT elements.  The final goal of this paper is to prepare a SWOT analysis of your new venture company.  Make sure you have at least two other sources (other than the text) to supplement your work.

You tube video http://youtu.be/qmgF0rqWpAw

After developing your new venture and describing it thoroughly in the beginning of your paper, provide a thorough SWOT analysis.   Make sure you have included the actual SWOT analysis quad chart listing the strengths, weaknesses, threats, and opportunities.  You can use your own chart, but your paper should include a simple SWOT chart with the four segments.   Use the simple quad chart on page 73 as an example.  Then, you must discuss each segment thoroughly and explain what you have learned from performing your analysis.

So, your paper should include a title page and a reference page (no abstract is required):

1 – a description of your new venture (have a clear introduction)

2 – using the quad chart on page 73 as a sample include a simple quad chart with the four basic quadrants

3 – a thorough explanation of what you have learned from the analysis, further defining the strengths, weaknesses, opportunities and threats.

4 –  an evaluation – based on what you have learned, will you continue your business venture?

 

Submit your paper into the assignment section of the classroom.

Font and Spacing – Use Times New Roman 12 pitch font with double-spaced lines.

Length – Write a 4 to 6 page essay not including the title page and citation page. Make sure you have at least 1400 words, not counting the title and reference page.

Reference Page – Include all sources including your textbook on a Reference page

Utilize the APA Style for documenting sources. You will need to include at least two sources in addition to your textbook. Finally, remember Wikipedia is NOT a scholarly source.

Punctuation, essay format (thesis, supporting paragraphs with transition and topic sentences, and summary) grammar and documentation count toward your grade.  Review the grading rubric.

 
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Assignment 1: A Legal And Ethical Dilemma

Due Week 3 and worth 250 points

Deciding to place a loved one into a long-term care facility can be extremely difficult. Even more difficult is the thought of your loved one’s rights being violated while in long-term care. Patient healthcare rights are not as clearly defined as one would expect, and there are long-term care and other healthcare facilities that create their own sets of patient rights. However, there are also certain indisputable rights afforded to patients across the board.

Read the case study titled “A Legal and Ethical Dilemma”, located on pages 463-465 of your text. Next, use the Internet or Strayer Library to research information on a patient’s right to die.

Write a four to six (4-6) page paper in which you:

  1. Describe the legal and ethical dilemma discussed in the case study. Analyze the key ways in which a patient’s right to die relates to this specific case.
  2. From your research, specify the potential repercussions for failure to comply with the wishes of a patient who has requested to withhold a life-sustaining procedure. Next, take a position on whether the patient’s right to die or the patient’s right to be protected from harm should take precedence in this case. Provide a rationale for your position.
  3. Imagine that you are a part of the ethics committee investigating this case. Determine the main facts pertaining to the issue that the committee should consider. Suggest one (1) step that the facility should take next in order to resolve the dilemma. Provide a rationale for your response.
  4. Use at least three (3) quality academic resources. Note: Wikipedia and other similar websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Identify the factors that have led to the current realities of long-term care in the United States.
  • Assess the various stakeholder groups of long-term care along with the nature of the relationship(s).
  • Evaluate the impact of litigation on long-term care providers and practices.
  • Use technology and information resources to research issues in long-term care management.
  • Write clearly and concisely about long-term care management using proper writing mechanics.

Case Study

 

Case 2

A Legal and Ethical Dilemma

Contributed by Alan S. Whiteman, PhD, FACMPE, and Lisa E. Sliney, MS, LNHA, Barry University

Background

Mary Evelyn Greene, who has memory impairment, lives in a private room at Shady Brook Skilled Nursing Facility located in a beautiful suburb of a major metropolitan city. She has resided at Shady Brook for the past 18 months. Before moving into Shady Brook, Mrs. Greene lived independently in her own home with assistance from a private-duty nursing assistant and a housekeeper. She and her husband had resided together in this home for more than 50 years. Mrs. Greene is 89 years old and suffers from several health problems associated with aging.

Mrs. Greene has one son, David Greene. David has the power of attorney to handle his mother’s health care and other personal affairs. David works as a trial attorney in one of the city’s largest and most prestigious law firms. He owns a large home in an upscale neighborhood and works hard to put two of his children through college and another one through medical school. His home is about an hour’s drive from his workplace and about 20 minutes from Shady Brook. David’s wife Barbara has never been close to her mother-in-law and has not shown much interest in her care. Hence, caring for his mother has become a major responsibility for David, and he is having a difficult time dealing with her declining health and the onset of mild dementia. It is becoming increasingly more difficult for David to leave his law practice or the court room to deal with issues related to his mother.

Mrs. Greene’s husband was a very successful land developer who left her with a substantial estate, which meets all of her financial needs. After her husband passed away, Mrs. Greene decided to remain in her home. She was able to maintain her independence until she was 87 years old, when she began to show signs of dementia. Shortly thereafter, David moved her to Shady Brook. David also hired a part-time “sitter” to keep her mother company because she was too weak to go out of her room on her own. Mrs. Greene seems to enjoy the sitter’s company and likes the attention she gets.

Upon entering Shady Brook, Mrs. Greene became depressed over losing her independence and her home and felt a growing frustration with forgetfulness. She gradually lost her appetite, and her desire to eat continued to decline. On the other hand, Mrs. Greene seems to enjoy the smell of certain foods. The associates monitor and document her food intake and her facial expressions when she is offered different foods. Mrs. Greene is particularly fond of Susan Brown, a certified nursing assistant (CNA), who sits with her and helps Mrs. Greene with whatever little she can eat. When this occurs, her appetite shows some improvement. Mrs. Greene also responds well to volunteers who carry out activities at the facility.

Frustrated Family Member

Mrs. Greene has become too weak to eat on her own. When no one is feeding her, she leaves most of her food on the tray. Recently, she has sustained a weight loss of more than 5 pounds per week. Her plan of care needs to be reevaluated, and her situation needs immediate attention.

David has been visiting his mother quite regularly. Recently, however, his visits have become less frequent, generally two to three times per week. The associates who work on Mrs. Greene’s nursing unit have reported some changes in David’s attitude. At one time he became angry with his mother, raised his voice, and spoke to her as if she were a bad child. Although no one was present in Mrs. Greene’s room at the time, the associates working at the nursing station heard David’s loud voice. When the charge nurse went into Mrs. Greene’s room to find out why David was angry, David told her that it was none of her business. On David’s subsequent visits, the associates observed that Mrs. Greene would become agitated during David’s visits. These issues were brought to the charge nurse’s attention, and they were documented in the patient’s medical record.

The Dilemma

One day David approached the charge nurse and exclaimed that his mother had expressed that she wished to die. On his next two visits, David also told the CNAs that his mother’s desire was not to eat anything so she could just die a quick death. This was the first time the CNAs had heard that Mrs. Greene had expressed a desire to die. The associates also believed that Mrs. Greene appeared to be happier when David was not there.

Before the week was over, David came into the facility early in the morning on his way to work. He handed a sealed envelope to the incoming charge nurse on the day shift. The envelope was addressed to Betty Wright, Shady Brook’s administrator. David said to the charge nurse, “I have been telling you people that my mother wishes a speedy death. Tell your administrator that I will be filing a lawsuit if my mother’s wishes are not carried out.” David left without visiting his mother.

Betty Wright decided to place the issue on the ethics committee’s agenda for that same afternoon. As a safeguard, Betty also notified the facility’s liability insurance carrier of the potential legal action.

Meeting of the Ethics Committee

That afternoon, Betty met with members of the ethics committee: chaplain, medical director, director of nursing, charge nurse, social worker, two CNAs, and the local ombudsman. Betty began the meeting with these remarks: “The man’s mother has been declining rapidly and eats very little. He wants his mother to die rather than prolong her suffering. I have learned that the son is the heir to his mother’s estate, and my overall concern is my trust in his decision or his motives. I think he needs the money to pay for the college expenses for his three children. Although it is not uncommon for some residents to be ignored by family after they are admitted, it is rare that they express the wish to enable the death of a relatively healthy person.” The ethics committee is faced with the issue of what is legally and ethically appropriate. The committee deliberates on whether or not to comply with David’s request to withhold food as well as the threat of a lawsuit.

 
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Management

MGMT455.

 

1. According to the place-time mode of interaction, when people are in the same place, but at different times, this is an example of what type of communication?

a. Face-to-face

b. Video conference

c. Shift work

d. E-mail

1.

2. People are their most cooperative when interacting via this form of communication:

face-to-face.

same time, different place.

different time, same place.

different place, different time.

 

3. Which of the following communication situations has the highest message “richness”, or potential information-carrying capacity?

a. Memo announcing new workplace policy

b. Spreadsheet of financial statistics

c. Video conference interview

d. Face-to-face meeting with clients

4. Virtual distance is a term that refers to the:

a. feelings of separation engendered by communication via e-mail, text, audio conferencing, and so on.

b. delay that people experience when sending electronic messages through several gateways and spam filters.

c. fact that people behave differently on e-mail than they do face-to-face.

d. tendency to engage in flaming and teasing behavior on the Internet.

 

 

5. Although there are disadvantages to physically dispersed teams, what advantage can physical distance provide for teams?

a. Informal modeling

b. Awareness of new technology

c. Increased conflict

d. Team members feel compelled to prepare for meetings and to address issues more efficiently.

6. Some types of teams become information-dependent upon aspects of their physical environment in order to do their work. This type of team situation is best termed as:

a. place-time model of social interaction.

b. codified knowledge.

c. location dependent.

d. different time, same place.

7. Regarding out-of-the-loop employees, which of the following is one of Edmondson’s “Four Tactics for Reframing” that helps people reframe their purpose on a team?

a. Tell yourself that the project is similar to other projects you’ve already done, and bring your knowledge to the service of others on the team with less project experience.

b. See yourself as vitally important to a successful outcome, and to achieve the goal, you need the willing participation of others on your team.

c. See others as less important than yourself to the successful outcome of the projects, and work to provide the critical pieces of the solution to make up for the shortcomings of others.

d. Be selective about the information you share with others on the team.

 

8. Information technology has powerful effects on social behavior. Which of the following issues should NOT be expected when interacting with teammates via information technology?

a. Reduced/changed status differences between team members.

b. Increased inhibitions and a decreased likelihood that all members will contribute to the discussion.

c. Increased time to make decisions.

d. Lower frequency of communication.

 

9. Information technology changes social behavior. Which of the following behaviors is TRUE about information technology as compared to traditional face-to-face interaction?

a. Participation in team and group settings becomes more uneven and polarized.

b. Status differences among people and groups are magnified and more salient.

c. Computer-mediated groups make decisions faster and reach consensus earlier.

d. There is a lower frequency of communication in computer-mediated groups.

 

10. With regard to risk-taking, compared to groups that make decisions face-to-face, groups that make decisions via electronic communication are:

a. risk-averse for gains and risk-seeking for losses.

b. prone to feel more responsible for project failures.

c. risk-seeking for gains, and for losses.

d. risk-averse for both gains and losses.

11. Virtual teams are best described as a:

a. group support system or electronic meeting system.

b. combination of technology, tools, and infrastructures that allows scientists to work with one another on projects related to the future of technology.

c. task-focused group that meets without all members necessarily being physically present or even working at the same time.

d. community composed of people who work for e-businesses.

12. Virtual teams need to consider several factors for their ultimate success. First, the level of technical support they will need, second their locations relative to one another, and third the:

a. best use of available computer equipment.

b. emotional cohesion of team.

c. public speaking ability of each team member.

d. percentage of time they spend in face-to-face meetings.

13. Two types of information knowledge exist in teams. The first, ________ knowledge, is hard to articulate and acquired through experience. The second, ________ knowledge, is knowledge that is transmittable in formal or symbolic language.

a. codified; tacit

b. rich; codified

c. tacit; codified

d. tacit; rich

14. Tools, documents, language and processes—these are examples of boundary objects. Which of the following is the best definition of the purpose of boundary objects?

a. To mark out the limitations of liability for teams

b. To establish team project ownership and territories

c. The documents, objects, and shared vocabulary that allow people from different teams, organizations, and cultures to build a shared understanding across teams.

d. A culture’s signature pattern of workplace beliefs, mental models, and practices that embody the culture’s ideas about what is good, true, and efficient within the domain of work.

15. Unless people have had special training, they are likely to commit blunders when communicating virtually. All of the following are best practices of virtual communication etiquette EXCEPT:

a. active listening.

b. establish one person as the speaker for the group and have all other group members funnel their questions and comments through that team member.

c. immediately establish the purpose of the team.

d. summarize often and confirm understanding.

16. All of the following are reasons why the spontaneous social interaction called “schmoozing” is advantageous for virtual teams EXCEPT:

a. expedites the operation of virtual teams.

b. increases like and rapport.

c. increases task focus.

d. low cost and efficiency.

17. One of the challenges of virtual teams is building reliability capital. Which of the following tactics is a best practice when building reliability capital in virtual teams?

a. To build cohesion and to encourage friendly team exchanges, consider using sarcasm, joking and teasing in your distance interactions.

b. Follow up with team members as time and schedule allows.

c. Always be brutally honest about your opinions to avoid possible groupthink.

d. Be available to support and respond to team members. When you are not available, follow up as soon as possible.

 

 

 

 

 

18. Cultural intelligence is best described as:

a. the capability to adapt effectively to new cultural contexts.

b. reliability capital.

c. egalitarianism.

d. collectivism.

19. People from different cultures can differ in many ways. The cultural value of egalitarianism refers to __________; the cultural value of hierarchy refers to __________.

a. the pursuit of personal welfare and self-interest; the maximization of the welfare of the group

b. the belief that status differences are permeable; the belief that social order is not easily permeated

c. the use of explicit, direct information exchange; the use of indirect, tacit messages

d. cognitive cultural intelligence; emotional and motivational cultural intelligence

20. In regard to cultural values, in __________ cultures, members of high- and low-status groups communicate frequently, and do not go to great lengths to perpetuate differences. In __________ cultures and organizations, status differences are not easily permeated.

a. individualized; collective

b. direct; indirect

c. egalitarian; hierarchical

d. schmoozing; exclusive

21. The extent to which a person identifies with a group occurs on three distinct identity levels. Individuals who are high in __________ identity are likely to agree with the following statements: “all members need to contribute to achieve the group’s goals” and “this group accomplishes things that no single member could achieve.”

a. emotional

b. behavioral

c. cognitive

d. relational

22. This self-concept is achieved by assimilating with significant others, and is based on personalized bonds of attachment. This is best termed as:

a. individual self.

b. relational self.

c. collective self.

d. cognitive identity.

 

23. The __________ self is realized by differentiating ourselves from others; __________ self is achieved by assimilating with significant others; __________ self is achieved by inclusion in large, social groups.

a. relational; individual; collective

b. individual; relational; collective

c. me-centered; we-centered; mixed-motive

d. independent; interdependent; codependent

 

24. Exhibit 12-2 illustrates the progressively more inclusive ways a person can identify himself or herself within an organizational structure. At a basic level, a person might see himself or herself as an individual, but at a wider view, a person might see himself or herself as a member of a unit or a larger organizational area. Group members identify and categorize themselves in this same fashion; categorizing themselves and others in terms of in-groups and out-groups. The more narrowly a group defines itself, the more the group’s behavior becomes:

a. cohesive and differentiated.

b. inclusive and extraverted.

c. competitive and self-serving.

d. cooperative and self-sacrificing.

 

25. Optimal Distinctiveness Theory argues that people:

a. want to strive to be the most valued team member.

b. prefer to be accepted by others more than being correct, accurate, or right.

c. want to neither be too different, nor too similar to others.

d. want to be the leader of their team.

26. One implication of the optimal distinctiveness model is that to secure loyalty, teams must not only satisfy members’ needs for affiliation and belonging within a group, but must also:

a. maintain high levels of cohesion.

b. establish a good record of performance.

c. contribute to the greater good of the team.

d. maintain clear boundaries that differentiate them from other groups.

 

27. People who don’t feel respected by their team are __________. Conversely, respected members of organizational groups that have low status and prestige are the most likely to __________.

a. high in social comparison; be self-serving and competitive

b. not as loyal or committed to their team; donate their time to their team to improve its image

c. high in realistic conflict; be high in symbolic conflict

d. high in ethnocentrism; stereotype

 

 

28. Social comparison theory predicts when:

a. a comparable team in your organization performs similarly or better than your team, and the identity of your team is threatened.

b. teams will harm or discriminate against other teams when the performance of the other team decreases.

c. teams will harm or discriminate against members of their own team when the performance of their own team decreases.

d. a member outside of the team performs similarly or better than your team, and the team will feel interdependent with that person.

 

29. The team discontinuity effect is the fact that:

a. teams who perform particularly well are more likely to act in a competitive fashion with other teams.

b. if the task holds constant, people in teams behave more competitively toward one another as compared to individuals.

c. people in teams lose their self-identity the longer they have been a member of the team.

d. teams often begin by cooperating with others, but eventually start competing with others.

30. The leadership paradox is best stated as the fact that:

a. teams usually need leaders, but the very presence of a leader threatens the autonomy of a team.

b. leaders often know what to do, but are reluctant to share that knowledge with their team.

c. leaders must pay attention to cognition (rationality) and emotion (intuition) when making decisions.

d. leaders often change their mind immediately after having made a decision.

31. The theory that argues that leadership is largely an inborn characteristic of a person, and is largely inflexible and not easily developed, learned, or acquired is best termed:

a. incremental theory.

b. leadership paradox.

c. entity theory.

d. leader categorization theory.

 

32. The trait theory of leadership argues that leadership is largely an inborn characteristic of a person. Which of the following traits is attributed to people who are one of these types of theoretical leaders?

a. Their leadership style encourages team freedom and autonomy.

b. Their command is viewed as decentralized.

c. They have great humility and nobility.

d. They take and are given too little blame for corporate failures.

 

33. The research on personality and leadership has found evidence for all of the following EXCEPT:

a. intelligence, and in particular, GMA (General Mental Ability) is linked to career success.

b. narcissistic people are more likely to emerge as leaders in a group, but they are no more skilled than others.

c. there is some indication from cross-sectional data that first-born children may be more intelligent.

d. male leaders engage in more task-oriented behavior; female leaders engage in more relational-oriented behaviors.

 

 

 

 

 

34. There is overwhelming evidence that environmental and situational factors strongly affect leadership. Of the following, which is the best example of one of those situational factors?

a. Positive personality

b. Pragmatism about solutions

c. Seating arrangements

d. Diversity of network contacts

 

35. In terms of leadership selection, an investigation of team performance showed that teams with __________ leaders performed better on all organizational decision-making tasks than did teams whose leaders were __________ .

a. quickly selected; slowly selected

b. passive; aggressive

c. randomly selected; systematically selected

d. team-selected; top-management selected

 

36. Which of the following behaviors is typical from leaders of a transactional leadership style?

a. Develop employees that are adaptive and proactive in response to change.

b. Have more satisfied subordinates.

c. Reward compliant behavior and punish employees if they fail to complete tasks.

d. Create teams that are characterized by collective openness to experience, agreeableness, extraversion, and greater conscientiousness.

 

37. Teams that are underbounded have __________; in contrast, teams that are overbounded have __________.

a. leaders that are present; leaders that are absent

b. leaders that are absent; leaders that are present

c. many external ties, but cannot bring its members together; high loyalty but an inability to integrate with others

d. high internal loyalty, but cannot integrate with others outside the team; many external ties, but cannot bring its members together

38. Whether a deliberate choice by a leader, or ostracized by the organization, __________ are sequestered from the rest of the company, often for security or intellectual reasons.

a. surveying teams (example–a company that takes customer votes on which products to be offered at retail)

b. broadcasting teams (example–an internal affairs department)

c. x-teams – (example–two market competitors teaming up to achieve a shared goal)

d. insulating teams – (example–the scientific team that developed the atomic bomb)

 

39. What is a common operational characteristic of marketing teams?

a. They concentrate on their internal processes, and simply inform others of what they are doing.

b. They have little outside contact, and make decisions about how to serve its customers from within.

c. They are tasked with letting others outside the team know what they are doing after they have made decisions.

d. They actively tailor their communications to suit the needs, interests, and objectives of the organization.

 

40. Which of the following is NOT a characteristic of organizational founding teams?

a. They influence organizational development.

b. They create new organizational communities and populations.

c. They are sequestered from the general organizational environment.

d. When they disband, they can create a large amount of employment volatility.

 

 

41. __________ are highly externally oriented; their members forge dense networks across the organization, enable rapid execution of ideas, and may sometimes find they have to cross competitive, organizational borders to achieve a shared goal.

a. Broadcasting teams

b. Marketing teams

c. X-teams

d. Surveying teams

 

42. X-teams are highly externally oriented. The typical cycle of an x-team involves which order of these processes?

a. Exploration, exploitation, exportation

b. Exportation, exploration, exploitation

c. Exploitation, exploration, exportation

d. Exploration, exportation, exploitation

43. In regard to common roles in workgroups, the person who provides meanings about what the team is doing, how successful it is to people outside of the team, and the interpretation of what the team is perceived to be doing is best termed a(n):

a. advisor.

b. gatekeeper.

c. interpreter.

d. lobbyist.

44. According to Finke’s Four Factors model of creativity, ideas that work with existing products and services are high in __________.

a. creative realism

b. innovation

c. structural connectedness

d. fluency

 

45. Finke’s model of creativity specifies two dimensions by which creative ideas may be evaluated (one dimension being conservatism–creativity, and another dimension being realistic–idealistic). According to Finke, the most desirable ideas fall into which quadrant?

a. Conservative realism

b. Conservative idealism

c. Creative realism

d. Creative idealism

 

 

 

46. One quadrant in Finke’s Four Factor model of creativity is __________, and represents ideas that are highly traditional and highly connected to current knowledge and practices.

a. creative idealism

b. creative realism

c. conservative realism

d. conservative idealism

 

47. Guilford’s model of creativity focuses on fluency, flexibility, and originality. Fluency refers to __________; flexibility refers to __________; originality refers to __________.

a. the number of ideas; how many different types of ideas; the uniqueness of ideas

b. how many different types of ideas; the number of ideas; the uniqueness of ideas

c. language; accommodation; uniqueness

d. language; conflict management; uniqueness

 

 

 

 

 

48. In regard to the three indices that measure the creativity of an idea, which is the most important according to Guilford?

a. Fluency

b. Flexibility

c. Originality

d. Apprehension

 

49. What type of conflict stimulates divergent thinking in teams?

a. Relationship

b. Process

c. Task

d. Perceptual

 

 

 

50. According to the empirical research on convergent and divergent thinking, which statement is true:

a. groups are better than individuals at convergent and divergent thinking.

b. individuals are better than groups at convergent and divergent thinking.

c. groups are better than individuals at convergent thinking; individuals are better at divergent thinking.

d. groups are better than individuals at divergent thinking; individuals are better at convergent thinking.

 

51. Janusian thinking refers to the ability to cope with, and even welcome, conflicting ideas, paradoxes, ambiguity, and doubt. Which of the following techniques is a way to stimulate this type of thinking?

a. Quickly judging ideas upon their creation.

b. Asking questions with definitive answers.

c. Asking open-ended questions.

d. Thinking of ideas that are possible to execute.

 

52. Companies that engage in more exploration rather than exploitation may:

a. suffer the costs of experimentation without gaining any of its benefits.

b. exhibit fewer underdeveloped ideas.

c. gain distinctive marketplace competencies.

d. lead to strengthening their skills in idea editing and refinement.

 

53. Leaders who provide their teams with a great deal of __________ and __________ provide an environment that fosters creativity.

a. dependence; cohesion

b. detachment; Janusian thinking

c. rationality; logic

d. autonomy; freedom

54. Relationship conflict is best described as conflict about:

a. tasks and the work to be done.

b. procedures, processes, and how the work should be done.

c. personalities, often involving anger and ego clashes.

d. ideology, philosophy, and fundamental belief systems.

 

55. Task conflict is best described as:

a. tasks and the work to be done.

b. procedures, processes, and how the work should be done.

c. personalities, often involving anger and ego clashes.

d. ideology, philosophy, and fundamental belief systems.

 

56. Team members high in motivation to acquire relationship-threatening information, or “MARTI”:

a. make more sinister attributions about their coworkers behaviors and intentions.

b. are more likely to include prospective group members in joining their group.

c. plan to accept newcomers to their group.

d. have lower levels of relationship conflict.

 

57. __________ centers on disagreements that team members have about how to approach a task and who should do what.

a. Proportional conflict

b. Task conflict

c. Perceptual conflict

d. Process conflict

58. Greater amounts of relationship conflict in a team are associated with lower levels of __________, and negatively associated with __________.

a. social loafing; team power

b. performance; team effectiveness

c. education; cognitive functioning

d. compliance; financial stability

 

 

 

 

59. Tom and Tim are in a five-person team. Tim perceives that the team’s recent arguments pertain to team tasks. Tom does not detect such overtones of conflict in task discussions. The fact that they don’t see conflict in the same way is an example of __________ conflict.

a. perceptual

b. process

c. task

d. proportional

 

60. A team that has a large representational gap has:

a. success in enticing other team members to adopt their position.

b. a majority of members who privately agree with the minority.

c. disagreements about how to approach a task and who should do what.

d. inconsistent views and mental models about the definitions of the team’s problem or task.

61. Of the two ways which majorities and minorities influence their teams, which of the following is the best example of indirect influence?

a. Sarah convinces Holly and Sue to adopt her position on their team project.

b. Holly changes her behavior due to Sarah’s influence.

c. Even though Sarah has convinced two members of the team to agree with her views, seven of the ten team members privately agree with Bob’s minority viewpoint.

d. Sarah talks to Carl to try and convince him to understand and agree with her viewpoints on the project. Carl doesn’t agree right away, but after thinking about it for a week, he decides that Sarah’s view is best.

62. When people change their attitudes as a result of direct influence or pressure, this is referred to as:

a. the sleeper effect.

b. team power.

c. conversion.

d. compliance.

 

63. __________ is the term used to describe a person’s change in attitude and behavior as a result of their own thinking about a subject, and is more stable than an attitude change induced by peer pressure.

a. Direct influence

b. Interest-based approach

c. Compliance

d. Conversion

64. The framing bias makes specific predictions about how people will behave when faced with a sure course of action versus a gamble. Which of the following best describes the effects of the framing bias?

a. People are risk-averse (i.e., preferring a sure thing) for both gains and losses.

b. People are risk-seeking (i.e., preferring a gamble) when choosing among gains and losses.

c. People tend to be risk-averse when choosing among gains, but risk-seeking when choosing among losses.

d. People tend to be risk-seeking when choosing among gains, but risk-averse when choosing among losses.

65. An example of the overconfidence bias is:

a. Bill’s tendency to consider evidence that supports his position on illegal immigration, but disregards evidence that refutes his beliefs.

b. Carol and her team have been working on a new product for several years and one expensive prototype has become their main focus. When evaluating the choices for launch, the group judges the top prototype as the best one for launch over less expensive options.

c. Joe makes a stock price prediction and believes that there is only a 5% chance that his estimate is wrong; overlooking recent articles about the bad financial health of the business.

d. a judge in a criminal court hears over 80 cases a day. The defendants whose cases are heard late in the day were given harsher sentences.

 

66. The confirmation bias is best described as the tendency for people to:

a. seek and consider evidence that supports their preferred hypothesis, and discount or ignore information that refutes their beliefs.

b. want others to agree with them because of their need to be liked.

c. not want to act as a devil’s advocate in a group, even though it would help the group.

d. put unwarranted confidence in their decisions.

 

67. Which of the following is NOT a behavioral consequence of decision fatigue:

a. spending more money.

b. making more accurate decisions.

c. making harsh decisions.

d. avoiding decision-making altogether.

68. Related to the confirmation bias, an example of “tunnel vision” would be:

a. In advance of the board meeting regarding the company’s decision to move their offices, Ken has made up his mind to move the office to Wisconsin. He spends a lot of time finding information on the tax benefits of doing business in Wisconsin and overlooks similar tax benefits in Indiana.

b. Carl hasn’t made up his mind about moving the company to a new location. He spends most of his time researching the lowest tax rates nationwide, and looking into what states are the least restrictive in terms of environmental compliance.

c. Mary feels secure in her viewpoint to move the company headquarters to Wisconsin, but also spends time researching cities such as Kansas City, Minneapolis, and Columbus, to inform herself of the quality of life and opportunities for business growth in these locations.

d. Kim feels pressured by the group to conform to the majority viewpoint of where to move the company headquarters. She limits her group input, and instead focuses on improving the company’s product prototype.

69. A demonstrable task is a task that:

a. can be demonstrated to a group.

b. demonstrates the skill of the person who completes it.

c. has an obvious, correct answer.

d. demonstrates the cohesion of a group.

 

70. Groups perform better than individuals on a wide range of demonstrable tasks. What is a key reason why groups outperform individuals faced with the same task?

a. Groups are much more overconfident than individuals, regardless of their actual accuracy.

b. Groups are more likely to exacerbate some of the shortcomings displayed by individuals.

c. Groups outperform individuals due to a process in which group members become more accurate during the group interaction.

d. Groups are more likely to neglect case-specific information and ignore base-rate information.

71. Groupthink occurs when team members place the goal of __________ above all other decision priorities.

a. good judgment

b. ethical decisions

c. efficiency

d. consensus

72. Key symptoms of groupthink take root and blossom in groups that succumb to the pressures of reaching unanimity. Which of the following is one of those symptoms?

a. Members of the group regard themselves as invulnerable, morally correct, and exempt from organizational standards.

b. The group’s process of creating ideas and reaching decisions is balanced, and out-group member opinions are respected.

c. There is a diversity of opinions within the group.

d. Group members constantly discuss their reservations about the group’s controversial viewpoint.

 

73. Regarding ways to avoid groupthink, what is the goal of using the risk technique?

a. It allows groups to adopt different perspectives in order to create a mechanism that will instigate thinking more carefully about problems.

b. It creates an atmosphere in which team members can express doubts and raise criticisms without fear of rejection or team hostility.

c. It allows team members to assume the perspective of other constituencies with a stake in the decision.

d. It gives teams an opportunity to identify a second solution as an alternative to their first choice.

74. The mood contagion model argues that:

a. leaders transmit their own moods to team members, and this affects their behavior.

b. a leader who is experiencing negative affects (emotions) also displays negative behaviors.

c. leaders need to balance negative mood states with positive mood states.

d. leaders and team members are unaware of their own moods, but infer them based upon the behaviors of others.

 

75. In regard to leader mood, the effects of a leader’s anger on teamwork are all of the following EXCEPT:

a. boosts idealism.

b. lowers performance.

c. a decline in positive mood.

d. decreased motivation.

 

76. Environmental conditions, such as change, uncertainty, and risk, affect how people perceive leaders. Under conditions of uncertainty, people with high and stable self-esteem show a stronger preference for __________ leadership, but people with low and unstable self-esteem prefer __________ leadership.

a. task-oriented; relationship-oriented

b. extrinsically-motivated; intrinsically-motivated

c. democratic; autocratic

d. directive style of; participative style of

 

77. Traits such as being authoritative, having an impressive appearance, and exhibiting kindness are characteristics and skills desirable in __________ leaders.

a. elected

b. appointed

c. randomly selected

d. systematically selected

 

78. The following are key determinants that can lead to the growth of close, trusting relationships between leaders and their teams EXCEPT:

a. a subordinates’ similarity to the leader.

b. demonstrated competence and performance.

c. team member extraversion.

d. diversity of team members.

 

79. According to the LMX (Leader-Member-Exchange) model, which of the following statements is true about how the theory operates?

a. Leaders give different team members differential amounts of attention and treatment, and develop different relationships with different team members.

b. Teams need to rotate leadership among different members of the team so as to involve all of the members.

c. Leaders need to use both reward and punishment to motivate team members to perform tasks in addition to providing regular feedback to team members.

d. Leaders need to offer resources, such as coaching and expertise to team members, who need to reciprocate by competent tasks and assignments.

 

80. What is one way to enhance the quality of Leader-Member Exchanges (LMX) between leaders and their employees?

a. A manager invests in their employees’ skills, and empowers them to grow and learn.

b. Leader keeps out of his or her employees’ way, and focuses on tracking the financial gains of the team’s performance.

c. Unethical leadership practices.

d. Leader invests in building their external network of business contacts.

 
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What Are The Steps In The Quality Improvement Model And How Is Benchmarking Involved? 2. What Are The Stages In Which Data Quality Errors Found In A Health Record Most Commonly Occur? 3. What Is The Definition Of Risk Management? 4. What Are The Parts

HS410 Unit 6: Quality Management – Discussion

Discussion

This is a graded Discussion. Please refer to the Discussion Board Grading Rubric in Course Home / Grading Rubrics.

Respond to all of the following questions and be sure to respond to two of your other classmates’ postings:

 

1. What are the steps in the quality improvement model and how is benchmarking involved?

2. What are the stages in which data quality errors found in a health record most commonly occur?
3. What is the definition of risk management?
4. What are the parts of an effective risk management program?
5. What is utilization review and why is it important in healthcare?
6. What is the process of utilization review?

Please paper should be 400-500 words and in an essay format, strictly on topic, original with real scholar references to support your answers.

 

NO PHARGIARISM PLEASE!

 
This is the Chapter reading for this assignment:
 
Read Chapter 7 in Today’s Health Information Management.
INTRODUCTION

Quality health care “means doing the right thing at the right time, in the right way, for the right person, and getting the best possible results.”1 The term quality, by definition, can mean excellence, status, or grade; thus, it can be measured and quantified. The patient, and perhaps the patient’s family, may interpret quality health care differently from the way that health care providers interpret it. Therefore, it is important to determine—if possible—what is “right” and what is “wrong” with regard to quality health care. The study and analysis of health care are important to maintain a level of quality that is satisfactory to all parties involved. As a result of the current focus on patient safety, and in an attempt to reduce deaths and complications, providing the best quality health care while maintaining cost controls has become a challenge to all involved. Current quality initiatives are multifaceted and include government-directed, private sectorsupported, and consumer-driven projects.

This chapter explores the historical development of health care quality including a review of the important pioneers and the tools they developed. Their work has been studied, refined, and widely used in a variety of applications related to performance-improvement activities. Risk management is discussed, with emphasis on the importance of coordination with quality activities. The evolution of utilization management is also reviewed, with a focus on its relationship to quality management.

In addition, this chapter explores current trends in data collection and storage, and their application to improvements in quality care and patient safety. Current events are identified that influence and provide direction to legislative support and funding. This chapter also provides multiple tips and tools for both personal and institutional use.
DATA QUALITY

Data quality refers to the high grade, superiority, or excellence of data. Data quality is intertwined with the concept of quality patient care; it refers to data that can demonstrate and represent in an objective sense the delivery of quality patient care. When the data collected are reflective of the care provided, one can reach conclusions about the quality of care the patient received.
Historical Development

The concept of studying the quality of patient care has been a part of the health care field for almost 100 years. Individual surgeons, such as A. E. Codman, pioneered the practice of monitoring surgical outcomes in patients and documenting physician errors concerning specific patients. These physicians began the practice of conducting morbidity and mortality conferences as a means to improve patient care. Building on the prior work of individual surgeons, the American College of Surgeons (ACS) created the Hospital Standardization Program in 1918. This program served as the genesis for the accreditation movement of the 20th century, which included the concept of quality patient care and the formation of the Joint Commission on Accreditation of Hospitals (JCAH) in 1951. The ACS transferred the Hospital Standardization Program to the JCAH in 1953.

Efforts to improve the quality of patient care have varied during the 20th century, beginning with the establishment of formalized mechanisms to measure patient care against established criteria. A timeline illustrating these efforts is shown in Figure 7-1. These mechanisms focused on an organization’s reaction to individual events and the mistakes of individual health care providers. A variety of quality efforts followed, including ones developed in other industries that were adapted to the health care environment. The concepts of total quality management, defined as the organization-wide approach to quality improvement, and continuous quality improvement, defined as the systematic, team-based approach to process and performance improvement, introduced the team-based approach to quality health care. These newer efforts moved the focus from individual events and health care providers to an organization’s systems and their potential for improvement.
Figure 7-1 | Quality management timeline

Accompanying the change in focus were new terms such as quality management, quality assurance, process improvement, and performance improvement. Quality management generally means that every aspect of health care quality may be subject to managerial oversight. Quality assurance refers to those actions taken to establish, protect, promote, and improve the quality of health care. Process improvement refers to the improvement of processes involved in the delivery of health care. Performance improvement refers to the improvement of performance as it relates to patient care. Regardless of the names applied and their respective approaches, most health care organizations in the 21st century are bound by the requirements of various accrediting and regulatory bodies to engage in some function that focuses on the quality of patient care.2

In order to measure patient care for quality purposes, one must first possess data. The data crucial to supporting any quality initiative are the data found in the patient health record. These data must be reliable with respect to quality. Data errors can be made during many stages, such as when data are entered into the record (the documentation process), when data are retrieved from the record (the abstracting process), when data are manipulated (the coding process), when data are processed (the indexing and registry processes), and when data are used (the interpreting process). At each stage, the data must be both consistent and accurate. Furthermore, good quality data are the result of coordinated efforts to ensure integrity at each stage. A recent focus on the legibility of handwritten data, the appropriate use of abbreviations, and their relationship to medication errors has increased pressure from accrediting agencies to improve the quality of data as a means to improve patient safety.

Quality health care management is the result of the dedication of a variety of professionals working in all levels of employment and in all aspects of health care. These professionals are supported by governmental offices at the federal, state, and local levels that define what data they require to be reported to them. When data definitions are not specified by the agency or organization requiring a report, the responsibility to define the data falls to the team or group that is responsible for collecting and disseminating the data. Fundamental to the collection and dissemination of data is the application of the appropriate collection format and reporting tools. However, before data collection can begin, there must be consensus on the perimeters of the data to be collected. The team or group should also select an assessment model, such as quality circles, PDSA, or FOCUS PDCA. Quality circles are small groups of workers who perform similar work that meet regularly to analyze and solve work-related problems and to recommend solutions to management. These groups are also known as Kaizen teams, a Japanese term meaning to generate or implement employee ideas.3 PDSA (Plan, Do, Study, Act), also known as PDCA (Plan-Do- Check-Act),4 is illustrated in Figure 7-2. FOCUS PDCA5 involves finding a process to improve, organizing a team that knows the process, clarifying the current knowledge of the process, understanding the causes of special variation, and selecting the process improvement. Figure 7-3 illustrates the FOCUS PDCA approach.

Essentially, these assessment models provide groups with guidance about how to organize the process. These models were developed largely as a result of the manufacturing industry quality movement of the 1950s and 1960s led by W. Edwards Deming, J. M. Juran, and Philip Crosby. In the 1960s, these models were applied to the health care sector by Avedis Donabedian, who separated the quality of health care measures into three distinct categories: structure, process, and outcomes.6 In the 1970s, when the Joint Commission on Accreditation of Healthcare Organizations, now known as the Joint Commission, and the Health Care Financing Administration (HCFA), now known as Centers for Medicare and Medicaid Services (CMS), began to mandate quality initiatives, health care looked to the successes of the manufacturing industry for direction and ideas.
Figure 7-2 | Plan, do, study (or check), and act assessment model
Figure 7-3 | FOCUS assessment model

The quest for quality, and the tools necessary to achieve it, eventually led to the development of the Malcolm Baldrige National Quality Award. The U.S. Congress created this award in 1987,7 which led to the creation of a new public-private partnership. Principal support for the award comes from the Foundation for the Malcolm Baldrige National Quality Award. The U.S. president announces the award annually. The award initially recognized the manufacturing and service sectors, including both large and small businesses, but it was expanded in 1999 to include the education and health care sectors; several health care organizations have applied for and received this award since then. In 2006, the program expanded even further to consider nonprofit and governmental organizations in the application process. The seven categories in which participants are judged for the Malcolm Baldrige Award are listed in Table 7-1. The focus of the evaluation centers on total quality management with emphasis on sustaining results.
Table 7-1 | Health Care Criteria in the Malcolm Baldrige Award

Leadership

Strategic planning

Customer and market focus

Measurement, analysis, and knowledge management

Workforce focus

Operations focus

Business results

Source: Malcolm Baldrige National Quality Award, http://www.quality.nist.gov Courtesy of The National Institute of Standards and Technology (NIST).

Early pioneers who applied the Malcolm Baldrige concepts found it difficult at times to achieve effective implementation and/or sustain improvement. In an effort to achieve the greatest possible savings from the improvement projects, the Juran Institute, working with Motorola, developed a methodology called Six Sigma.8 Six Sigma is defined as the measurement of quality to a level of near perfection or without defects. General Electric (GE) and Allied Signal (now Honeywell) also contributed to the development and popularity of the methodology. Part of its success is attributed to the organization of training and leadership. High-level executives are trained and appointed as “champions” to drive the program, and employees receive training and support to become certified internal experts. The amount of training one receives results in different belt levels: black belts are technical personnel who are trained to apply the statistically based methodology. Master black belts coach black belts and coordinate projects. The project team members are referred to as green belts and also receive basic process-improvement training.

The Six Sigma Improvement Methodology is similar to that of PDCA and FOCUS PDSA, but it uses five steps, known as (D)MAIC: Define, Measure, Analyze, Improve, and Control. Many components of the health care industry have applied the Six Sigma improvement methodology toward the elimination of errors rather than the correction of defects (as it has been applied in industry). The approach is similar and both ultimately strive for perfection. In light of the fact that one error can be of catastrophic consequence if it involves a sentinel event or even death, the concept of near perfection in the Six Sigma standards is important for all applications of health care delivery.

Federal Efforts Whereas the quest for quality led to the development of the Baldrige Award and Six Sigma, efforts at the federal level resulted in the formation of the Agency for Health Care Policy and Research (AHCPR) in 1989. Later changed to the Agency for Healthcare Research and Quality (AHRQ) as part of the Healthcare Research and Quality Act of 1999, this body is a scientific research agency located within the Public Health Service (PHS) of the U.S. Department of Health and Human Services. AHRQ focuses on quality of care research and acts as a “science partner” between the public and private sectors to improve the quality and safety of patient care. Over time, the agency has changed its focus from developing and supporting clinical practice guidelines to developing evidence-based guidelines. AHRQ’s mission is to develop scientific evidence that enables health care decision makers to reach more informed health care choices. The agency assumes the responsibility to conduct, support, and disseminate scientific research designed to improve the outcomes, quality, and safety of health care. The agency is also committed to supporting efforts to reduce health care costs, broaden access to services, and improve the efficiency and effectiveness of the ways health care services are organized, delivered, and financed.

AHRQ has achieved numerous accomplishments since its inception. These accomplishments range in focus from the Medical Expenditure Panel Survey (MEPS), the Healthcare Cost and Utilization Project (HCUP), and the Consumer Assessment of Healthcare Plans Survey (CAHPS), to the grant component of AHRQ’s Translation of Research into Practice (TRIP) activity and the Quality/Safety of Patient Care program. The latter program encompasses both the Patient Safety Health Care Information program and the Health Care Information Technology program. Each of the programs listed here provides valuable information to the agency. For example, the Medical Expenditure Panel Survey (MEPS) serves as the only national source for annual data on how Americans use and pay for medical care. The survey collects detailed information from families on access, use, expense, insurance coverage, and quality. This information provides public and private sector decision makers with important data to analyze changes in behavior and the market. The Healthcare Cost and Utilization Project (HCUP) also provides information regarding the cost and use of health care resources but focuses on how health care is used by the consumer. HCUP is a family of databases containing routinely collected information that is translated into a uniform format to facilitate comparison. The Consumer Assessment of Health Plans (CAHP) uses surveys to collect data from beneficiaries about their health care plans. The grant component, Translation of Research into Practice (TRIP), provides the financial support to initiate or improve programs where identified. Patient safety research is also an important element of these activities and includes a significant effort directed toward promoting information technology, particularly in small and rural communities where health information technology has been limited due to cost and availability. Other research efforts for patient safety are focused on reducing medical errors and improving pharmaceutical outcomes through the Centers of Excellence for Research and Therapeutics (CERT) program.

E-HIM

AHRQ has provided grants to increase the use of health information technology, including electronic health records.

As a result of the growing concern for the increased use of health information technology (HIT) to improve the quality of health care and control costs, AHRQ awarded $139 million in contracts and grants in 2004 to promote the use of health information technology. The goals of the AHRQ projects are listed in Table 7-2. Grants were awarded to providers, hospitals, and health care systems, including rural health care settings, critical access hospitals, hospitals and programs for children, as well as university hospitals in urban areas. The locations were spread throughout the country from coast to coast, border to border, and included Alaska and Hawaii. Many grant recipients sought to develop HIT infrastructure and data-sharing capacity among clinical provider organizations. Other grant recipients sought to improve existing systems that were considered outdated, or to install technology where it had not previously existed, such as pharmacy dispensing systems, bar coding, patient scheduling, and decision-support systems. Some grants went toward the construction of a fully integrated electronic health record (EHR), such as one effort by the Tulare District Hospital Rural Health Consortium. Some universities received grants to employ technology for disease-specific projects, such as the Trial of Decision Support to Improve Diabetes Outcomes at Case Western Reserve University; others sought to develop cancer care management programs, such as the Technology Exchange for Cancer Health Network (TECH-Net) established by the University of Tennessee; and others worked to automate tracking of adverse events, such as the Automated Adverse Drug Events Detection and Intervention System established by Duke University. Still other grants focused on promoting statewide and regional networks for health information exchange, sometimes referred to as regional health information organizations (RHIOs). The goal of these projects is to develop a health information exchange that connects the systems of various local health care providers so they can better coordinate care and enable clinicians to obtain patient information at the point of care.9 More information concerning the work of RHIOs is found in Chapter 10, “Database Management.”
Table 7-2 | Goals of the AHRQ Projects

Improve patient safety by reducing medical errors

Increase health information sharing between providers, labs, pharmacies, and patients

Help patients transition between health care settings

Reduce duplicative and unnecessary testing

Increase our knowledge and understanding of the clinical, safety, quality, financial, and organizational values and benefits of HIT

© 2014 Cengage Learning, All Rights Reserved.

Among its accomplishments of the 21st century, the AHRQ has begun certifying patient safety organizations (PSOs). These organizations were created pursuant to the Patient Safety and Quality Improvement Act of 2005 and are designed to serve as independent entities that collect, analyze, and aggregate information about patient safety. They use this data to identify the underlying causes of lapses in patient safety. PSOs gather data through the voluntary reporting of health care providers and organizations according to the terms of the Patient Safety and Quality Improvement Final Rule (Safety Rule).

A second 21st century accomplishment of the AHRQ involves the creation of the National Strategy for Quality Improvement in Health Care (National Quality Strategy). Created pursuant to the Patient Protection and Affordable Care Act, the National Quality Strategy aims to improve the overall quality of patient care, reduce costs, and improve patient health. AHRQ developed the National Quality Strategy using evidence-based results of medical research and input from a wide range of stakeholders across the health care system.

A similar effort at the federal level to improve quality patient care initiated in the U.S. Department of Health and Human Services and resulted in creation of the Center for Medicare and Medicaid Innovation. Also created pursuant to the Patient Protection and Affordable Care Act, the Center is designed to test innovative care and payment models and encourage adoption of practices that reduce costs, while simultaneously delivering highquality patient care at lower cost.

E-HIM

The U.S. President connects the use of electronic health records with improvement in quality patient care.

One of the most significant efforts to focus attention on the importance of advancing health information technology as a means to improve the quality of patient care was made by U.S. President George W. Bush. In his State of the Union Address on January 20, 2004, he stated, “By computerizing health records, we can avoid dangerous medical mistakes, reduce costs, and improve care.”10 He acted on this statement shortly thereafter, establishing a national coordinator for health information technology within the U.S. Department of Health and Human Services. This coordinator announced that a 10-year plan would be developed to outline the steps necessary to transform the delivery of health care by adopting health information technology in both the public and private sectors. Included in these steps are the EHR and a national health information infrastructure (NHII), topics that are addressed in further detail in Chapter 10, “Database Management,” and Chapter 11, “Information Systems and Technology.”

Private Efforts Concern for improving the quality of health care also moved others to action. The Institute of Medicine, a private nonprofit organization that provides health policy advice under a congressional charter granted to the National Academy of Sciences, conducted an in-depth analysis of the U.S. health care system and issued a report in 2001. This report, Crossing the Quality Chasm: A New Health System for the 21st Century,11 identified a significant number of changes that had affected the delivery of health care services, specifically the shift from care of acute illnesses to care of chronic illnesses. The report recognized that current health care systems are more devoted to dealing with acute, episodic conditions, and are poorly organized to meet the challenges of continuity of care. The report challenged all health care constituencies—health professionals, federal and state policy makers, purchasers of health care, regulators, organization managers and governing boards, and consumers—to commit to a national statement of purpose and adopt a shared vision of six specific aims for improvement.

The report did not include a specific “blueprint” or standard for the future because it encouraged imagination and innovation to drive the effort. Specific recommendations included a set of guiding principles known as the Ten Steps for Redesign, the establishment of the Health Care Quality Innovation Fund to initiate the process of change, and development of care processes for common health conditions—most of them chronic—that afflict great numbers of people. This report served as a driving force behind the funding of grants through AHRQ and the other programs that have already been identified.

The National Committee for Quality Assurance (NCQA) is another organization involved in improving health care quality. Established in 1990, this organization focuses on the managed care industry. It began accrediting these organizations in 1991 in an effort to provide standardized information about them. Its Managed Care Organization (MCO) program is voluntary, and approximately 50 percent of the current HMOs in this country have undergone review by NCQA. Earning the accreditation status is important to many HMOs, because some large employers refuse to conduct business with health plans that have not been accredited by NCQA. In addition, more than 30 states recognize the accreditation for regulatory requirements and do not conduct separate reviews.

In 1992, NCQA assumed responsibility for management of the Health Plan Employer Data and Information Set (HEDIS), a tool used by many health plans to measure performance of care and service. Purchasers and consumers use the data to compare the performances of managed health care plans. Because more than 60 measures are present in the data set, containing a high degree of specificity, performance comparisons are considered very reliable and comprehensive. The NCQA has designed an audit process that utilizes certified auditors to assure data integrity and validity. HEDIS data are frequently the source of health plan “report cards” that are published in magazines and newspapers. Included in HEDIS is the CAHPS 3.0H survey that measures members’ satisfaction with their care in areas such as claims processing, customer service, and receiving needed care quickly. The data are also used by the plans to help identify opportunities for improvement. A sample of HEDIS measures is shown in Table 7-3.
Table 7-3 | Sample HEDIS Measures, Addressing a Broad Range of Important Topics

Asthma medication use

Controlling high blood pressure

Antidepressant medication management

Smoking cessation programs

Beta-blocker treatment after a heart attack

Source: Information compiled from the National Association for Healthcare Quality (NAHQ), http://www.nahq.org.

Courtesy of the National Association for Healthcare Quality.

The NCQA also operates recognition programs for individual physicians and medical groups. These programs are voluntary, and physicians may apply through NCQA. Doctors who qualify must meet widely accepted evidence-based standards of care. One program includes a Diabetes Physician Recognition Program that was developed in conjunction with the American Diabetes Association. This program recognizes physicians who keep their patients’ blood sugar and blood pressure at acceptable levels and routinely perform eye and foot examination. The Heart/Stroke Recognition Program (HSRP) is a partnership with the American Heart Association/American Stroke Association and recognizes doctors and practices that control their patients’ blood pressure and cholesterol levels, prescribe antithrombotics such as aspirin, and provide advice for smokers looking to quit.
Table 7-4 | NCQA Accrediting Domains for Accountable Care Organizations

Domain

Content

ACO structure and operations

The organization clearly defines its organizational structure, demonstrates capability to manage resources and aligns provider incentives through payment arrangements and other mechanisms to promote the delivery of efficient and effective care.

Access to needed providers

The organization has sufficient numbers and types of practitioners and provides timely access to culturally competent health care.

Patient-centered primary care

The primary-care practices within the organization act as medical homes for patients.

Care management

The organization collects, integrates and uses data from various sources for care management, performance reporting, and identifying patients for population health programs. The organization provides resources to patients and practitioners to support care management activities.

Care coordination and transitions

The organization facilitates timely exchange of information between providers, patients, and their caregivers to promote safe transitions.

Patient rights and responsibilities

The organization informs patients about the role of the ACO and its services. It is transparent about its clinical performance and any performance-based financial incentives offered to practitioners.

Performance reporting and quality improvement

The organization measures and publicly reports performance on clinical quality of care, patient experience, and cost measures. The organization identifies opportunities for improvement and brings together providers and stakeholders to collaborate on improvement initiatives.

Source: National Committee on Quality Assurance, www.ncqa.org.

Courtesy of the National Committee on Quality Assurance.

In 2011, NCQA began accrediting accountable care organizations, an entity created pursuant to the Affordable Care Act of 2010. An accountable care organization (ACO) refers to a group of providers and suppliers of services (e.g., hospitals, physicians, and others involved in patient care) that work together to coordinate care for the patients who receive Medicare health benefits. An ACO is designed to focus on preventive care, coordinate care among providers to reduce error and duplication of services, involve patients in their health care, and contain costs. The accreditation domains to be applied by NCQA to accountable care organizations are listed in Table 7-4.

The organization that brings all of the professionals involved in quality health care management together is the National Association for Healthcare Quality (NAHQ). This organization is based on the idea that quality health care professionals drive the delivery of vital data for effective decision making in health care systems. Organized in 1975 as the National Association for Quality Assurance Professionals (NAQAP) to represent these health care workers, the organization provides educational, research, and certification programs to its membership. Members include a wide range of professionals who focus on quality management, quality improvement, case/care/disease/utilization management, and risk management. The membership is composed of all levels of employment from all types of health care settings. Members achieve certification through examination and earn the credential of Certified Professional in Healthcare Quality (CPHQ); the examination recognizes professional and academic achievement. The organization also promotes networking and mentoring through educational meetings and publications. Membership includes physicians, nurses, health information management professionals, health care management professionals, information systems management professionals, social workers, and physical and occupational therapists, all with a common focus on improving the outcomes of health care.
Tools

Equally important as selecting a methodology is using assessment tools effectively. Several tools are often employed, including idea generation, data gathering and organizing techniques, cause analysis, and data display methods. While each tool is applicable in many environments, they apply especially well in the context of data quality because they assist in identifying progress, relationships, and the presence or absence of trends. This process of identification leads to a determination of the presence, absence, or level of quality. One useful resource for quality assessment tools is the Web site of the American Society for Quality (http:// www.asq.com), where instructions and samples are available.

When new ideas are needed to address an issue or problem, brainstorming and benchmarking are often employed. Brainstorming refers to an idea-generating tool in which ideas are offered on a particular topic, in an unrestrained manner, by all members of a group within a short period of time. Brainstorming can be structured or unstructured, and it generally employs guidelines to assure that ideas are not criticized and that all ideas are accepted during the process. Benchmarking refers to the structured process of comparing outcomes or work practices generated by one group or organization against those of an acknowledged superior performer as a means of improving performance.

Once ideas are generated, the challenge lies in organizing them into a fashion in which they can be processed or analyzed. Organizational tools frequently used include affinity diagrams, nominal group techniques, Gantt charts, and PERT. An affinity diagram refers to a diagram that organizes information into a visual pattern to show the relationship between factors in a problem. This diagram is developed following a brainstorming session by grouping ideas into categories. Nominal group technique is an organizational tool wherein a list of ideas is labeled alphabetically and then prioritized by determining which ideas have the highest degree of importance or should be considered first. Gantt charts are graphic representations that show the time relationships in a project; these are often used to track the progress of a project and the completion of milestones and goals. Within the health care context, they are often used in process improvement activities to depict clinical guidelines or critical paths of treatment. PERT stands for Program Evaluation and Review Technique and is a tool used to track activities according to a time sequence, thereby showing the interdependence of activities. Concurrent activities are called parallel activities and follow arrows to document their paths. PERT is often used by health care teams as a means to complete process improvement activities on time and in the proper order.
Figure 7-4 | A sample cause-and-effect diagram

When the root of a problem or situation is particularly difficult to understand, analysis tools such as cause-and-effect diagrams and Pareto charts may be used. A cause-and-effect diagram, sometimes referred to as a fishbone or Ishikawa diagram, identifies major categories of factors that influence an effect and the sub-factors within each of those categories. The diagram begins with broad causes and works toward specifics, often examining the categories of the 4 Ms (methods/manpower /materials/machinery) or the 4 Ps (policies/procedures/people /plant). See Figure 7-4 for a sample cause-and-effect diagram. Within the health care context, this diagram is often used to conduct root-cause analysis of sentinel events as required by the Joint Commission. A Pareto chart is a bar graph used to identify and separate major and minor problems. It is based on the Pareto Principle, which posits that, for many events, 20 percent of problems pose 80 percent of the impact. This chart orders categories according to frequency in descending order from left to right and is used to determine priorities in problem solving.

In addition to tools that generate ideas, tools are available to gather data in both time- and labor-efficient fashions. Data gathering can be accomplished using forms, check sheets, surveys, questionnaires, written inventories, or computer screens with database or spreadsheet applications. Data can be gathered concurrently (i.e., at the same time the activity occurs) or retrospectively (i.e., looking backward at activity), with a time limit set for the period in which data are collected. The decision about which tool to employ rests on issues of whether a given project is time sensitive, cost sensitive, or both.

Once data are gathered, one must determine how to display it. Frequently used methods include bar graphs, histograms, pie charts, line graphs, control charts, and scatter diagrams. A bar graph demonstrates the frequency of data through the use of horizontal and vertical axes. Typically, the horizontal axis, or x-axis, shows discrete categories; the vertical axis, or y-axis, shows the number or frequency, as seen in Figure 7-5. A histogram is similar to a bar graph, containing both the x- and y-axes, with the exception that it can display data proportionally. This proportionality is shown through the use of continuous intervals for categories on the vertical axis, as seen in Figure 7-6. Histograms are chosen over bar graphs when trying to identify problems or changes in a system or process, or where large amounts of continuous data are difficult to interpret in lists or other nongraphic forms. A pie chart is a graph used to show relationships to the whole, or how each part contributes to the total product or process. The frequency of data is shown through the use of a circle drawn and divided into sections that correspond to the frequency in each category. The 360 degrees of the circle, or pie, represent the total, or 100 percent. The “slices” of the pie are the proportions to each component’s percentage of the whole. A pie chart is seen in Figure 7-7. A line graph uses lines to represent data in numerical form, as seen in Figure 7-8. These graphs can show a process or progress over time, with several sets of data displayed concurrently in a graph to show relationships. A control chart is a graph with statistically generated upper and lower control limits used to measure key processes over time. Control charts focus attention on a variation in the process and help a team determine whether a variation is normal or the result of special circumstances. An example of a control chart is shown in Figure 7-9. A scatter diagram is a graph that shows the relationship between two variables and is often used as the first step in regression analysis. The graph pairs numerical data, with one variable in each axis, to help identify a relationship. An example is shown in Figure 7-10.
Figure 7-5 | Bar graph
Figure 7-6 | Histogram

Deciding which tool to employ is often driven by determining the purpose behind an assignment, question, or project (e.g., is it to analyze, compare, or plan?) and how best to display the data. By becoming familiar with the tools and learning what they are used for, the learner is better able to reach these decisions. The tools, for the most part, can be useful for both planning and organizing, whether drawn by hand or using automated means via a computer or template. For example, in the study stage of a project, one may choose to employ a cause-and-effect diagram to help sort the information into categories. Whereas textbooks display neatly drawn diagrams with examples of completed projects, it is sometimes beneficial to use the tools oneself as a means to understand how to better choose from among them. Drawing diagrams, graphs, or charts by hand after generating ideas is a common way to organize thoughts. These diagrams, graphs, or charts can be changed repeatedly as the process progresses and formalized by automated means.

Applications Data quality refers to more than just the “correctness” of data. Inherent in the concept of quality data is that data must be comprehensive, current, relevant, accurate, complete, legible, timely, and appropriate. To accomplish this, data must be viewed from prospective, concurrent, and retrospective approaches. Using the prospective approach, appropriate protocols and procedures for capturing required data must be established before a patient is even treated. For example, protocols regarding what data should be captured during preregistration and at the time of patient admission, who is responsible for capturing the data, and what procedures must be employed should all be coordinated in advance. Such protocols often involve the use of minimum data sets, a concept discussed in detail in Chapter 10, “Database Management.” The concurrent approach to data viewing allows for the ability to clarify, verify, and edit data while the patient receives treatment. The concurrent approach is most practical when the patient receives treatment over time, as in an inpatient setting or during a nursinghome stay. The retrospective approach to data viewing applies to a review of all data after the fact, allowing for editing where necessary and the completion of the coding and billing processes.

Just as important as putting the processes and procedures in place is determining what to do with the data that have been captured. Originally, the focus rested on internal examination of data, such as a hospital tracking the number of patients who had a certain diagnosis during a certain window of time. Reporting requirements to public health agencies and accrediting bodies gradually emerged, along with the needs of third-party payers to verify the provision of services for reimbursement purposes. Researchers began to demand quality data for studies, as did health care administrators and policy makers who compare costs associated with specific diseases. As a result of these demands for quality, the scope and amount of data required for comparison and study have also increased.
Figure 7-7 | Pie chart
Figure 7-8 | Line graph
Figure 7-9 | Control chart

During the most recent decade, the discussion of data quality has focused on how to use data to improve patient care and safety. One way to improve care and safety is through careful and constant observation. This observation activity involves the use of the quality monitoring cycle PDSA, the steps of which are described in Figure 7-11. The quality monitoring cycle uses data to recognize patterns and trends. This recognition serves as the connection between raw data and real-life circumstances, thereby turning data into meaningful information.

A second way to improve patient care and safety using observation is through benchmarking. Benchmarking is the process of comparing outcomes with those of an acknowledged superior performer. Utilizing this definition, outcomes refers to the changes or end results, whether positive or negative, that can be attributed to the task at hand (i.e., the delivery of health care). For example, outcomes could include changes in health status, knowledge, behavior, or satisfaction. The usefulness of benchmarking, however, extends beyond the mere comparison of outcomes. Rather, it helps people and organizations to learn how the superior performer achieved its goals and to determine how to incorporate those methods into operational practice. Within the data quality context, benchmarking has most recently involved the collection of core measurements—standardized sets of valid, reliable, and evidence-based measures. These measures are used in benchmarking as a way to determine whether a health care institution meets the standards of superior performance. For example, a surgical prevention measure may require administration of prophylactic antibiotics one hour prior to surgery as a means to reduce postoperative infections. A health care institution may examine its own records to determine the number of times it meets this standard compared to the number of surgeries performed.

Benchmarking has often been used in conjunction with the quality improvement model in the health care context. Using the quality improvement model, a problem or process is chosen for study, data are collected to measure the problem or process, data are assessed, and a method for improvement is developed. It is at the data assessment level that benchmarking comes into play. Once the state of the problem or process is assessed using the appropriate data, the health care provider compares itself to the benchmarked competitor and decides the “what and how” of incorporating the competitor’s methods into its own operational practice. Within the patient safety context, common areas of focus for error reduction have included medication prescribing, dispensing, administering, and monitoring; exposures to communicable diseases and bodily fluids; and patient injuries.

A third way to improve patient care and safety is by the pressure exerted from the issuance of quality indicator (QI) reports. QI reports originally developed as an outgrowth of reporting requirements to public health agencies. For example, nursing homes have submitted a tremendous volume of data to CMS since 1996 through the use of the Minimum Data Set (MDS). CMS in turn has used this data to develop both public and nonpublic reports on the quality of care in nursing homes.
Figure 7-10 | Scatter diagram

The public report, entitled Nursing Home Compare, currently focuses on 15 quality measures.12 Because virtually every nursing home in the United States accepts patients whose care is funded by CMS, each nursing home receives a Nursing Home Compare report from CMS indicating its performance in relation to the quality measures. The Nursing Home Compare report also compares the data from an individual nursing home against national and state averages. Of the 15 measures, 12 are considered long-term measures and 3 are short-stay measures. The observation (or “look back”) time varies for each measure, lasting 7, 14, or 30 days. Regulations currently require that an MDS assessment be performed during admission, quarterly, annually, and whenever a resident experiences a change in status. Using this report, the nursing home is able to gauge its performance with regard to the 15 quality measures. More significantly, the Nursing Home Compare reports are available to the public over the Internet. This enables consumers to make more informed comparisons when choosing a nursing home. It also permits public scrutiny of nursing homes, which may result in improved patient care. The reports to the public are updated quarterly.

Other information that is made available to the public at the Nursing Home Compare Web site is compiled from the CMS Online Survey, Certification, and Reporting (OSCAR) database. This very comprehensive report includes nursing home characteristics, citations issued during the three most recent state inspections, and recent complaint investigations. The information is a combination of that reported by the nursing home through the survey and that of the state survey agencies compiled during on-site evaluations. The OSCAR data are updated on a monthly basis but may not reflect the most recent survey results.

The nonpublic report provides data on 24 performance measures to state public health agencies. These agencies use the data to specify deficiencies that require investigation during on-site inspections. Comparisons are made during the on-site inspection, and quality indicator reports are developed. State agencies issue these QI reports to the nursing homes in their respective states. The facilities then have the ability to gauge their performance against state averages and, where appropriate, introduce measures to improve the quality of patient care.
Figure 7-11 | The PDSA cycle model

In some states, the QI reports issued to nursing homes are also made available to the public over the Internet.

The concept of using quality indicator reports has followed a slow process to fruition. Because the reports are only as accurate as the data collected, some reports have been criticized as not reflecting the actual quality of care delivered in a given institution. This perceived lack of correlation has highlighted the need to assure the recording and transmission of quality data, because those data may serve as a representation to the public of the quality of care at a given institution. The use of QI reports does not appear to abate, though; CMS now issues similar QI reports for the hospital and home health industries.
Table 7-5 | Additional HQA Measures

Heart Attack (Acute Myocardial Infarction)

• Thrombolytic agent received within 30 minutes
• Percutaneous Coronary Intervention (PCI) received within 120 minutes of hospital arrival (previously Percutaneous Transluminal Coronary Angioplasty)
• Adult smoking cessation advice/counseling

Heart Failure

• Discharge instructions
• Adult smoking cessation advice/counseling

Pneumonia

• Blood culture performed prior to first antibiotic received in hospital
• Adult smoking cessation advice/counseling
• Appropriate initial antibiotic selection

Surgical Infection Prevention

• Prophylactic antibiotic received within one hour prior to surgical incision
• Prophylactic antibiotic discontinued within 24 hours after surgery end time

Source: Information adapted from Hospital Compare, http://www.hospitalcompare.hhs.gov.

Courtesy of the U.S. Department of Health and Human Services, www.hospitalcompare.hhs.gov.

The Hospital Compare report currently reports on four core measures: heart attack (acute myocardial infarction, or AMI), heart failure, pneumonia, and surgical infection prevention. Measures exist for each condition that represent the best practices for treatment. The performance rate for a particular facility is reported, along with comparisons to state and national averages. There is also a checklist for the consumer to use to gather and document comparative information. This information is available on the Hospital Compare Web site.13

The requirement for reporting data is one of the components of the Medicare Prescription Drug Improvement and Modernization Act of 2003 (MMA), Section 501(b),14 which established the incentive payment program for eligible acute care hospitals to report on an initial set of 10 quality performance measures, known at the “starter set,” and to agree to have their data publicly displayed. This new requirement became effective with patient discharges beginning in 2004. These are the same measures collected by the JC for participation in their accreditation programs as well as the voluntary reporting effort established by the Hospital Quality Alliance (HQA), a collaboration that includes CMS, the American Hospital Association, the Federation of American Hospitals, and the Association of American Medical Colleges. This collaboration received the support of numerous public and private organizations, including the Agency for Healthcare Research and Quality, the Joint Commission, the National Quality Forum, the American Medical Association, the American Nurses Association, the National Association of Children’s Hospitals and Related Institutions, the Consumer-Purchaser Disclosure Project, the AFL-CIO, the AARP, and the U.S. Chamber of Commerce.

Additional measures exist for which hospitals may submit data and elect the option of displaying this data to the public on the Hospital Compare Web site. Some of these additional measures are listed in Table 7-5. Four core measures have been identified as the leading causes of hospitalization or for extending the length of stay. Heart attack and heart failure are common causes of admission for patients aged 65 or older, and these present high rates for morbidity and mortality. The measures are evidence based and represent best practices for treatment. One of the AMI measures is the documentation of the administration of aspirin within 24 hours of the patient’s arrival at the hospital. Another measure relating to AMI is the documentation of the prescription of aspirin at discharge. For both sets of core measures with patients who have a history of smoking, there is the additional requirement that they be given smoking cessation advice or counseling. The core measure for pneumonia also includes a requirement for smoking cessation advice or counseling and includes other measures related to the appropriate selection and timing of the administration of antibiotics. Another measure requires the documentation of patient screenings for pneumococcal vaccine status and the administration of the vaccine prior to discharge, if appropriate.
Table 7-6 | Selected Surgeries

Colon surgery

Hip and knee arthroplasty

Abdominal and vaginal hysterectomy

Cardiac surgery (including coronary artery bypass grafts [CABG] and vascular surgery)

© 2014 Cengage Learning, All Rights Reserved.

The core measures for surgical infection prevention represent the best practices for the prevention of infection after selected surgeries, as listed in Table 7-6. The evidence-based measures indicate that the best practices for the prevention of infections after these procedures are related to the timing of the administration of antibiotics and the avoidance of prolonged administration of prophylaxis with antibiotics. One core measure requires the documentation of the prophylactic antibiotic within one hour of surgery, with another measure requiring documentation that the prophylactic antibiotic be discontinued within 24 hours after surgery.
Table 7-7 | Home Health Outcome and Assessment Information Set

Measures related to improvement in getting around

• Patients who get better at walking and moving around
• Patients who get better at getting in and out of bed
• Patients who have less pain when moving around

Measures related to meeting the patient’s activities of daily living

• Patients whose bladder control improves
• Patients who get better at bathing
• Patients who get better at taking their medicines correctly (by mouth)
• Patients who are short of breath less often

Measures related to patient medical emergencies

• Patients who have to be admitted to the hospital
• Patients who need urgent, unplanned medical care

Measures related to living at home after an episode of home health care ends

• Patients who stay at home after an episode of home health care ends

Source: Information adapted from Home Health Compare, http://www.medicare.gov/homehealthcompare

Courtesy of the Centers for Medicare & Medicaid Services, www.cms.hhs.gov.

Home health data went public with the Home Health Quality Initiative (HHQI), which started publishing data in the spring of 2003. The Home Health Compare report examines 10 quality measures related to outcomes of an episode or service (see Table 7-7). Three of the measures are related to improvement in mobility; four measures are related to meeting the patient’s activities of daily living, such as improvement in bladder control and the ability to take medicines correctly; two measures are related to patient medical emergencies, such as the percentage of patients who had to be admitted to the hospital and needed urgent, unplanned medical care; and one measure indicates the percentage of patients who remain at home after the episode of home health care ends. The information collected is called the Home Health Outcome and Assessment Information Set (OASIS). The public information is updated monthly, but there is a two- to three-month data lag time.

Quality indicator reports have begun to take a foothold at the state level, perhaps forecasting a trend toward wider use. For example, Pennsylvania, Missouri, and Illinois each require hospitals to report data concerning hospital-acquired or nosocomial infections to the state health department.15 This reporting allows not only for the tracking of trends related to antibiotic-resistant microbes but also for the development of quality indicators related to infection rates that are disseminated to the public via the Internet. Public demand for this information has increased, so that patients may make informed choices when selecting health care facilities; additionally, this information has been somewhat instrumental in passing legislation for public reporting of statistical and study results.

Pennsylvania was the first state to release reports to the public, beginning with information about four types of hospitalacquired infections in 2004. The hospitals were required to submit data to the Pennsylvania Health Care Cost Containment Council (PHC4). The reporting includes four types of hospital-acquired infections, three surgical site infection categories, Foley catheterassociated urinary tract infections, ventilator-associated pneumonia, and central-line associated bloodstream infections. In 2006, the PHC4 began requiring hospitals to submit data on all hospital-acquired infections. The intent is to encourage health care facilities to take appropriate actions to decrease the risks of infection. Making information available to the public encourages facilities to direct resources toward improving or maintaining their statistical reports on infections.

One of the driving forces behind the passage of the legislation in Missouri was a father whose adolescent son developed an infection following a sledding accident and resultant fractured arm. The infection led to osteomyelitis and required six subsequent surgical procedures and five months of drug treatment, forcing the young man to miss school, a season of sports, and a summer lifeguarding job. The purpose of the legislation was not to be punitive but to spur hospitals to reduce the incidence of infection. The Missouri Nosocomial Infection Control Act of 2004 includes hospitals, ambulatory surgery centers, and other facilities that have procedures for monitoring compliance with infection-control regulations and standards. Physician offices are exempt. This information will also be available for the licensing of hospitals and ambulatory surgical centers in Missouri at a future date.

Mandatory reporting of infections is a part of the Illinois Hospital Report Card Act. Like Missouri, Illinois requires reporting of nosocomial infections related to Class I surgical site infections, central-line-related bloodstream infections, and ventilator-associated pneumonia. Other states, including Florida, New York, and Virginia, have since joined this trend to require hospitals to disclose or report information about infection rates to federal or state authorities.16 These requirements center upon nosocomial infections and may include tracking and reporting data concerning surgical site infections, infections associated with catheters, and pneumonia in patients on ventilators.

Reports are also available to the public that rate hospitals, physicians, and nursing homes. Some use Medicare Provider Analysis and Review (MEDPAR) data, which are composed of data from the Medicare population that are reported from claims data submitted by health care facilities. One organization, HealthGrades.com, uses MEDPAR data to form parts of comparison reports that are made available to the public. Another organization, the Leapfroggroup.org, uses data that are submitted voluntarily by health care organizations. One advantage offered by these data is that they are derived from a wide variety of organizations and include multiple categories of third-party payers, as opposed to data collected from only Medicare claims. Still other reports are issued as rankings by benchmarking organizations to which hospitals and other health care delivery systems may subscribe. One quality rating system for health care that uses surveys is available from the Consumer Checkbook, a nonprofit consumer information and service resource. The results of physician surveys that rank facilities by “desirability” ratings, risk-adjusted mortality figures, and adverse outcomes for several surgical procedures is available on a subscription basis for consumers; however, the rankings are a matter of physician opinion. Still other reports—such as those generated by WebMD (part of WebMD Health), a leading provider of health information services to consumers, physicians, and health care professionals— are only available to members who participate.

One newer application related to improving patient care and reducing errors, particularly with regard to medication, is the development of the personal health record (PHR). As patients and consumers become better informed of the expected outcomes of illnesses, the modalities of treatment, and the interactions of medications, they are taking more responsibility for keeping their own records. Through the promotion and use of patient PHRs, health care providers are offered the opportunity to compare their records against those of their patients, thereby leading to the possibility of improved consistency of data between both parties. This, in turn, can lead to a decrease in the risk of errors and complications from current treatments and medications; health care providers are able to assist patients in recalling all historical information accurately when they provide information to providers at various facilities.
PERFORMANCE IMPROVEMENT AND RISK MANAGEMENT

Two areas that relate to data quality and quality patient care are performance improvement and risk management. Similar to statistics and research, both performance improvement and risk management rely upon data that are collected, stored, and retrieved by automated methods. Some data collection, however, may still be abstracted from open or closed health care records, either in paper or electronic versions. Performance improvement and risk management are not limited to acute care facilities but are integral parts of the quality management programs within all types of health care systems, such as skilled nursing facilities (SNFs); home health agencies; and ambulatory, long-term, and rehabilitation facilities.
Performance Improvement

Performance improvement is a clinical function that focuses on how to improve patient care. It is related to database management in that the trend is toward the use of automated data to measure the performance of a health care provider or institution. The HIM professional may be involved in collecting data and compiling reports, as well as provide trending reports. Strong coding and analytical skills, along with database management skills, are essential to provide the appropriate data for effective performance activities.

Fundamental to the concept of performance improvement is the review of a given process, including a determination of how well that process should function. During the review activity, it is important to understand who is affected by the process (e.g., patients and staff), what product is produced by the process (e.g., quality health care), and what is not working with regard to the current process. Some of this understanding can be gained through the extraction of data from clinical data repositories, data warehouses, and data marts.

It is often helpful to use a benchmarking methodology for performance improvement. Benchmarking, as previously discussed, is the process of comparing outcomes with those of an acknowledged superior performer as a means to improve performance. Data for benchmarking are available from many agencies, as described earlier in this chapter.

To compare its performance with those of other organizations, the health care organization can utilize the data found in external databases. As stated in Chapter 8, “Health Statistics,” health care data are reported to local, state, and federal government agencies pursuant to legal requirements. In addition, some health care organizations voluntarily report data to nongovernmental institutions pursuant to access/participation agreements. These data are collected and maintained under recognized standards and guidelines that govern form and content.

Within the context of accreditation, the most influential performance improvement method of recent years has been the ORYX Initiative of the Joint Commission. The goal of the ORYX Initiative is to “provide a continuous, data-driven accreditation process that focuses on the actual results of care (performance measurement) and is more comprehensive and valuable to all stakeholders.”17 Under the ORYX Initiative, performance data are defined, collected, analyzed, transmitted, reported, and used to examine a health care organization’s internal performance over time and to compare a health care organization’s performance with others. Those data serve as part of the information used by the Joint Commission to determine the accreditation status of health care organizations.

To assess its internal performance under ORYX, a health care organization would collect and aggregate its own data to measure patient outcomes. For example, an organization could aggregate data collected from similar patients and analyze them to determine whether certain treatment options are more effective than others. This analysis could further indicate if the effectiveness of the treatment options has varied over time. From this analysis, the organization could determine the need for additional improvement. Data used for comparisons concerning the ORYX initiative are available to the public through the JC Web site (under “Quality Check”). Reports are available for hospitals, nursing homes, home care agencies, mental health facilities, HMOs, and outpatient services that are accredited by the Joint Commission.

Core measures under ORYX support the integration of outcome data and other performance measurements into the accreditation process. The Joint Commission has developed specific core performance measures that can be applied across health care accreditation programs. These core performance measures are developed using precisely defined data elements, calculation algorithms, and standardized data collection protocols based on uniform medical language. These measures have been communicated to health care organizations for embedding in their respective databases, and data about these measures are to be reported to the Joint Commission on a quarterly basis.18 At this time, three core measures must be reported to the Joint Commission, with additional core measures scheduled for reporting over the next few years.19

Performance improvement as a continuous process has been a part of the Joint Commission reviews since the early 1990s. Prior to then, requirements for quality assessment focused on outcomes and processes; some of these reviews of clinical processes must still be conducted. Documentation review is one type of peer review that has changed its requirements, moving from a review of a designated number of elements—in a specified number of records in monthly and quarterly cycles—to a focused review based on periodic sampling. This review is essential to ensure that the health care record accurately reflects the care provided to the patient and also for safety and quality of care, as well as reimbursement and compliance issues. Health information management professionals usually conduct these documentation reviews, compile the data, and report the results to the appropriate committee or department responsible for initiating corrective action or improvement. Study results are reported to the medical staff as defined in the medical staff bylaws and a hospital’s performance improvement plan. Deficiencies in documentation that become discipline issues are also included in the physician’s record for re-credentialing considerations. Although the format for review and criteria may have changed, the responsibility still remains with the medical staff. The involvement and leadership of the medical staff in these activities is crucial to the success of the performance improvement program.

Physician involvement in other performance activities, such as surgical case review, medication usage review, blood and blood component review, mortality review, and infection control, are often accomplished by committees composed of medical staff, with assistance in data collection and abstraction provided by members of the Health Information Management and Quality Assurance staff. The Joint Commission specifies that these activities be consistent, timely, defensible, balanced, useful, and ongoing. The processes need to be defined clearly, with the participants and their roles, design methods, and criteria all identified. Criteria are the standards upon which judgments can be made or the expected level(s) of achievement. Criteria are described by the JC as the specifications against which performance or quality may be compared.

Within the public health context, the most respected performance improvement initiative is the Comprehensive Assessment for Tracking Community Health (CATCH).20 Developed by the University of South Florida and supported by multiple public and private entities, CATCH collects, organizes, analyzes, prioritizes, and reports data on over 250 health and social indicators on a local community level. These data are gathered from hospitals; local, state, and federal government agencies; and national health care groups. Data are also gathered from door-to-door and mail-in surveys. These data are stored in a data warehouse, then mined and disseminated to Florida communities in the form of indicators of community health. This information brings greater awareness to communities and allows them to focus on initiatives, such as training and education, to improve the public’s health.
Risk Management

Risk management is a nonclinical function that focuses on how to reduce medical, financial, and legal risk to an organization. This reduction is tied to the definition of risk: the estimate of probability of loss from a given event upon the operational or financial performance of an organization. Understanding the universe of probable events, the strategies employed to mitigate and minimize the effects of each of these events, and how to contain negative consequences is central to managing risk.

Traditionally, risk management dealt with assessing patient outcomes and events, writing incident reports, and reviewing past events to determine the need for changes in policy and procedure. An incident report refers to the documentation of an adverse incident, describing the time, date, and place of occurrence; the incident itself; the condition of the subject of the incident; statements or observations of witnesses; and any responsible action taken by the health care provider or organization. Adverse incidents may include accidents or medical errors that result in personal injury or loss of property. Incident reports are generally protected by the work-product privilege, meaning that they need not be released in response to a litigation request. More information about the work-product privilege can be found in Chapter 3, “Legal Issues.” Traditional statistical methods were employed to measure risk, and these statistics were reported to higher management levels and boards of directors. Risk management still uses these processes but now includes more focus on database management, primarily in two areas: using data in an automated fashion to measure a health care institution’s risk, and identifying the risk inherent with databases that contain enormous amounts of sensitive data.

Automated databases can be powerful tools in risk management. Because a database is a structured collection of data on multiple entities and their relationships, often arranged for ease and speed of retrieval, it is an ideal method for storing risk management data. The traditional approach of storing paper-based incident reports in a file cabinet did not provide a mechanism for sophisticated information searches, which can be performed in a database format with ease. Using a common and controlled database approach, data can be added and modified over time, thereby providing end users the data needed to perform their jobs as efficiently as possible. With the advent of sophisticated software applications and techniques such as data mining, databases can be searched for risk patterns that may be difficult to detect using traditional statistical methods. Once discovered, these data can be analyzed to predict the probability of future occurrences and to determine how to proceed with action, including mitigation efforts. This effort can lead to more effective loss prevention and reduction programs.

The incident report is still an integral component of any loss prevention program. This report can be prepared and submitted electronically in many facilities, although the paper version is usually still available. The data from the paper report may then be abstracted to facilitate data storage and documentation requirements. Once abstracted, the data can be analyzed to determine approaches to reduce risk in the future. An example of this analysis can be seen in Figure 7-12. A trend has emerged toward developing specialized reports, such as medication and surgical occurrence reports. Other occurrences that organizations often require to be reported to the risk manager are falls, lost property, IV complications, mislabeled lab specimens, and against medical advice discharges. Management of these types of occurrences is integral to an effective loss prevention program. In addition, risk managers are involved in investigations coordinated with clinical engineering to comply with the federal Safe Medical Devices Act, safety inspections mandated by the Joint Commission, and COBRA investigations.
Figure 7-12 | Incident Report Data

Risk management also involves claims management; risk managers often act as liaison to a health care organization’s attorneys. This may include conducting record reviews, arranging depositions, and providing the necessary documentation for claims investigations. The risk manager may also participate in interviews with professional and other staff related to adverse occurrences.

HIPAA

The Security Rule requires a risk analysis of electronically protected health information.

Risk management and database management also intersect with regard to the clinical data stored in automated systems, such as an electronic health record. The security management process standards (Security Rule) issued pursuant to the Health Insurance Portability and Accountability Act (HIPAA) require a covered entity to perform a risk analysis to determine security risks and implement standards to reduce risks and vulnerabilities to electronic protected health information.21 Such security risks may include breaches to the confidentiality, integrity, and availability of the electronic protected health information. The standards of the Security Rule do not specify the approach for this analysis nor do they specify what security measures should be implemented, allowing for flexibility by the covered entity. The standards do require, however, that the covered entity document its efforts, maintain this documentation for six years, and provide review and modification of the efforts on a regular basis.22

E-HIM

Security risks to electronic health information arise from both technical and nontechnical sources.

Installing security measures such as access and integrity controls are just the beginning of risk management efforts relating to an EHR; non-technological risks also pose threats. For example, access and security controls installed at the technological level can help prevent unauthorized access to sensitive patient information, and, on a non-technological level, in-service education programs can raise employee awareness about handling the same information. Similarly, complete and accurate information in the EHR can support the claims management function, serve as the basis of a defense in a lawsuit, and assist in promoting safety education programs—all areas that are central to a successful risk management program. With the use of data mining techniques, the EHR can be searched to assist in analyzing different areas of a health care delivery system, such as obstetrics, psychiatry, anesthesia, and surgery, to determine if they carry higher levels of risk. Finally, the EHR has been helpful in the risk management context through analyzing the occurrence of medication errors, inconsistent data entries, and contradictions in data.

Another part of an effective risk management program is Sentinel Event Review, a requirement of the Joint Commission since 1998. A sentinel event is an unexpected occurrence involving death or serious physical or psychological injury, or other risks thereof; serious injury includes loss of limb or limb function. The standards that relate specifically to the management of sentinel events are found in the Improving Organization Performance section of the JC accreditation manual. Organizations are required to establish mechanisms to identify, report, and manage these events. Organizations are also required to conduct a root-cause analysis to identify the cause of the event and should include a clinical as well as an administrative review. Examples of sentinel events that must be reviewed include significant medication errors, significant adverse drug reactions, confirmed transfusion reactions, and surgery on the wrong patient or wrong body part. Infant abduction or the discharge of an infant to the wrong family are also considered sentinel events.

Facilities are encouraged but not required to report sentinel events to the JC within 45 days of the event. If a facility chooses not to report the event and a family member makes the JC aware, or the JCAHO becomes aware by other means, the JC will communicate to the facility the requirement to submit the findings of the root-cause analysis and action plans. Failure to do so within the specified time frame could result in placing the organization on Accreditation Watch status until the response is received and the protocol approved. An on-site review will not occur unless the JC deems it necessary due to a potential threat to patient health or safety or if there appears to be significant noncompliance with the Joint Commission standards.

Although risk management has already moved from a traditional focus to one that includes database management, it is evolving even further in the new century. In view of the many external factors that influence health care organizations, particularly those beyond the organization’s control, a new concept has been applied to risk management: enterprise risk management. Enterprise risk management (ERM) refers to the function of analyzing and evaluating all of the risks that confront an organization, not just the legal, financial, and medical risks that are traditionally considered. These additional risks include the threat of terrorism and its impact on professionals, patients, and the community; the heightened emphasis on corporate governance and compliance with statutes, regulations, and ethical standards; the increased presence of oversight authorities over business practices; the expanded awareness of patients and the public in general to medical and medication errors; the shortage of qualified staff in certain health care professions or in certain geographic regions; and the effect of the economy in general and in specific local regions upon the demand for unreimbursed health care. ERM considers these risks, and others not listed here, in combination and determines how they affect the health care organization’s strategic plan and overall health. ERM also considers risks in the context of the opportunities they may present, with the goal of exploring how those risks may be exploited to gain a competitive advantage.

A feature central to ERM is the focus on interrelationships and interdependencies. Instead of viewing risks in isolation and organizational departments as separate entities, ERM examines risks together across departmental lines. ERM also examines risks across activities and functions, factoring in how they interplay. Furthermore, ERM examines the health care organization’s relationship with external entities, sometimes resulting in a collaborative regional effort to mitigate and control loss. Such an approach is particularly applicable to emergency preparedness planning, because it permits the risk manager to examine the organization’s infrastructure and estimate how it will be affected by a catastrophic event. Such a proactive approach may well reduce costs to the health care organization, in both financial terms and how well the organization accomplishes its mission. As ERM increases in acceptance, its use in the health care industry should also increase.

One additional way in which risk management is addressing the 21st century is in its relationship with social media. Given that patient use of social media is becoming more common, health care providers have identified instances where their reputations were called into question publicly by patients complaining about the quality of care they received. Those statements that place the health care provider in a negative light pose risk to the health care provider’s reputation, not only with that patient but also with all who may encounter the negative statements in social media. Left unchecked, these statements not only harm reputations but also may influence potential patients to avoid using the health care provider for any future care. A reduction in potential patient load may have serious financial consequences for the health care provider. For these reasons, some risk managers now include social media as part of their responsibilities.
UTILIZATION MANAGEMENT

Utilization management refers to a combination of planned functions directed to patients in a health care facility or setting that includes prudent use of resources, appropriate treatment management, and early comprehensive discharge planning for continuation of care. The process uses established criteria as specified in the organization’s utilization review plan. Utilization review is the clinical review of the appropriateness of admission and planned use of resources, that can be and often is initiated prior to admission and conducted at specific time frames as defined in an organization’s utilization review plan. This review involves the process of comparing pre-established criteria against the health care services to be provided to the patient to determine whether the care is necessary. To understand how utilization management differs from performance improvement and risk management, see Table 7-8.

Efforts at utilization management began in the 1950s and were employed at facilities that had frequent bed shortages as a way to allocate space to patients who demonstrated the greatest need. Utilization management first became mandatory in 1965 with the passage of the federal law establishing the Medicare program. The focus of the legislation at that time was on reducing the patient’s length of stay (LOS) in an effort to control the rising costs of health care. Medical evaluation studies were also part of the review process that focused on improving the quality of patient care. Physician involvement was central to the process and continues to this day, although many changes in the procedures employed have taken place through the years.
Table 7-8 | Contrasts between Performance Improvement, Risk Management, and Utilization Management

Performance improvement

Risk management

Utilization management

Focus

Improve patient care (clinical)

Reduce risk and liability (non-clinical)

Use resources wisely (clinical)

Approach

Review of a process

Review of an adverse event

Compare patient data against preestablished criteria

Methods used

Benchmarking Data comparisons ORYX Initiative CATCH

Incident report analysis Sentinel event review

Evidence-based guidelines Medical necessity review

Driver

Accrediting agencies, regulatory bodies

Liability insurers

Third-party payers, QIOs

© 2014 Cengage Learning, All Rights Reserved.

During the 1970s, utilization management became a required component of JC accreditation standards as well as a requirement for participation in the Medicaid reimbursement program. Further legislation in 1972 led to the formation of Professional Standards Review Organizations (PSROs), groups tasked with monitoring the appropriateness and quality of outcomes. In 1977, new legislation known as the Utilization Review Act defined the review process by requiring hospitals to conduct continued-stay reviews for medical necessity and the appropriateness of Medicare and Medicaid inpatient hospitalizations. The Health Care Financing Administration (HCFA), now called Centers for Medicare and Medicaid Services, began operation, charged with managing the Medicare and Medicaid programs that had previously been the responsibility of the Social Security Administration. Simultaneously, Congress passed fraud and abuse legislation to enable enforcement of the provisions of the act.

With enactment of the Tax Equity and Fiscal Responsibility Act (TEFRA) in 1982, the titles of these PSROs changed to Peer Review Organizations (PROs). TEFRA also established the first Medicare prospective payment system (PPS), which was implemented the following year. Using PPS, reimbursement was no longer based on a per diem rate, but on a predetermined rate based on the discharge diagnosis in relation to diagnosis-related groups (DRGs). More information concerning DRGs can be found in Chapter 6, “Nomenclatures and Classification Systems,” and Chapter 16, “Reimbursement Methodologies.” TEFRA’s changes placed additional focus on managing the length of stay through early and effective discharge planning. While these changes in the reporting and scope of utilization management occurred, the focus continued to be directed toward managing the cost of health care and assuring the best level of quality health care possible. CMS changed the PRO designation to Quality Improvement Organization (QIO) as a part of the “7th Scope of Work” (SOW), a document that updates the direction and focus of the organization.23

By the 1990s, the process of determining medical necessity expanded beyond the beneficiaries of Medicare and Medicaid to include the efforts of many managed care and group health insurance plans. Precertification for hospital admissions and surgical procedures became requirements of many of these private entities. In addition, some plans required authorization from primary care physicians before treatment in emergency care centers in nonemergency circumstances would be reimbursed as well as preauthorization for diagnostic radiological procedures.

Utilization review has evolved in the 21st century to incorporate evidence-based guidelines as part of the screening process. Several private companies, such as Milliman and McKesson (InterQual), have published evidence-based guidelines that are widely used in the health care field. The guidelines may be used at the time of preadmission, admission, and continued stay or concurrent review, as well as during discharge planning. Some are based on the level of illness and the patient services required, whereas others focus on ambulatory care, observation status, inpatient and surgical care, general recovery, home care, and chronic care.

Complying with the changing aspects of utilization review has been a challenge for many health care professionals. Case management refers to the ongoing review of patient care in various health care settings related to assuring the medical necessity of the encounter and the appropriateness of the clinical services provided. Case managers, also known as utilization coordinators, are frequently nurses or health information managers with responsibility for managing the review process and coordinating the patient’s care with physicians, nurses, and other allied health professionals. In many settings, the case management function is organized into a department and may also include social workers and clerical assistants to help with communication and coordination of the review activities. Utilization management continues to be a physician-centered function, though it is coordinated by case managers. In large facilities, case managers may specialize in specific areas, such as cardiology, orthopedics, or pediatrics; in smaller facilities, case managers must be trained to facilitate the variety of cases that the organization treats. Longterm care facilities and home health services are also required to have an established utilization management plan, although their requirements differ. In all settings, the focus rests on medical necessity and appropriate management of health care resources.
Figure 7-13 | Steps in the utilization review process
Utilization Review Process

The utilization review process consists of several steps or levels of review; these are listed in Figure 7-13. The process may begin with preadmission review, an element often required by managed care organizations. Preadmission review is performed prior to admission to the facility and operates to determine if the admission or procedure/treatment plan is medically necessary and appropriate for the setting. The case manager uses criteria and screening software, and in some cases may contact the patient’s third-party payer, to confirm that the admission is approved. If approval is deemed inappropriate, the patient is directed to the appropriate level of care.

If preadmission review is not conducted, admission review is performed at the time of admission or as soon as possible thereafter to determine the medical necessity of the admission and the appropriateness of the plan of treatment. Criteria are also used here, as well as consultation with the patient’s third-party payer for authorization. An estimate of the length of stay may be established during this step. If some services can’t be performed at the facility, plans are initiated for the appropriate transfer. If any services are not deemed appropriate, the patient is notified that responsibility for payment rests with the patient and not with the third-party payer. The notification process is defined by the patient’s third-party payer and varies according to the types of notifications that must be made to the patient.

Concurrent review, or continued-stay review, is similar to preadmission and admission review. This review must assure the continued medical necessity and appropriateness of care being delivered to the patient. The review continues at specific intervals that may be tied to the diagnosis or procedure, or determined by the patient’s third-party payer. Case managers and health information management professionals are also responsible for assuring that appropriate documentation exists to support the decisions made regarding appropriateness of admission and the continued necessity and appropriateness of care. Facilities must have a Corporate Compliance Policy and Plan that addresses the documentation of appropriateness of admission and continued stay, and observation versus inpatient documentation requirements.

Discharge planning is the process of coordinating the activities employed to facilitate the patient’s release from the hospital when inpatient services are no longer needed. Discharge planning can be initiated at any stage of the utilization review process and evolves with the determination of the patient’s needs following discharge from the facility. When discharge planning is initiated at preadmission, there may be coordination with outside agencies, such as a home health agency for continuation of care and delivery of durable medical equipment to the patient’s home. Other arrangements may include transfer to another type of facility for continuation of care. Social workers and other health care professionals may become involved in the stages of discharge planning as well. Changes in the patient’s recovery can alter these plans and the participation of the various agencies involved. Case managers may coordinate this process; alternatively, separate discharge planners might possess primary responsibility for this function. Good communication and coordination are essential to efficient discharge planning.

An important aspect of the discharge planning process is the appropriate and clear documentation of the discharge status of the patient in the patient’s health record. CMS established this requirement in 1998 as part of its post-acute transfer policy (PACT). The discharge status is the description of the facility or service—such as a skilled nursing facility, rehabilitation care facility, or home health service—to which the patient will be transferred upon discharge. This documentation is essential to establish the appropriate patient status code that identifies where the patient will be sent at the conclusion of a health facility encounter or at the end of a billing cycle.

Often referred to as the Special 10 Transfer DRGs, the initial PACT policy specified calculation for reimbursement for all cases assigned to one of the 10 DRGs if the patient was discharged to certain facilities that were considered to be continuation of the episode of care. Patients discharged to home or custodial care, such as residential care or assisted living facilities, were not included in the calculation. In 2004, CMS expanded the list of DRGs for which the transfer rule applies from 10 to 29. The next year, CMS again expanded the list to include 182 DRGs.

The patient status code is a two-digit code that is entered on the UB-04 claim form, formerly known as the UB-92 claim form, an example of which is seen in Figure 7-14. Examples of patient discharge status codes are listed in Table 7-9. Omitting the status code or submitting a claim with the incorrect status code is a claim billing error and could result in rejection of the claim and loss of revenue. The Office of the Inspector General (OIG) has focused attention on those facilities that have high error rates and may assess fines for failure to achieve compliance with the requirement to document accurately. CMS performs edits to assure compliance, comparing the patient status code at discharge against the code used by the post-acute care facility in its billing process. For example, if a patient is transferred from an acute care facility to a skilled nursing facility, the discharge code on the UB-04 should correlate with the billing code from the SNF. This editing underscores the importance of documentation in the record that clearly supports the appropriate transfer status code. Facilities often conduct random audits as a part of their Corporate Compliance Policy and Plan, seeking to assure compliance and initiate corrective measures as well as reduce the potential for revenue loss and fines.

Case managers work closely with health information managers to conduct various audits and reviews. The activities may include audits for compliance with regard to observation versus inpatient stays, premature discharges and subsequent readmissions, and inpatient procedures performed in outpatient settings. Familiarity with the current OIG Work Plan assists case managers in designing the annual compliance activities accordingly. The Work Plan is not limited to acute care facilities but includes review of every facet of health care that receives reimbursement from the Medicare and Medicaid programs.

Although this discussion of the steps in the utilization review process has focused on the acute care setting, utilization review may vary in other settings. For example, utilization review in home care and skilled nursing facilities is similar to the acute care setting in design and process, but it uses criteria that are more specific to the scope of the facility. Medical necessity and appropriateness of the plan of care are central to utilization review. Coordinators who work with the discharge planners or case managers at acute care facilities usually conduct preadmission reviews before the patient receives this new form of treatment. The type and amount of service provided are determined using specific criteria or in consultation with the patient’s third-party payer.

Utilization management remains central to the delivery of patient care in the 21st century. Both accrediting and licensing standards contain elements of utilization management with which health care organizations must comply. For example, the current JC standards specify that the provisions of ongoing care are based on patient needs even when denial of payment has been determined. The standard also includes provisions for the patient’s family to be involved in the decision-making process. Similar requirements are present in the Condition for Participation in the Medicare and Medicaid reimbursement programs.24 Utilization management will continue to evolve as health care in the United States adapts to new changes.
Figure 7-14 | The UB-04 claim form
Table 7-9 | Patient Discharge Status Codes

Code

Description

Includes

01

Home or self-care

Home, assisted living, home IV without home care, retirement home, foster care, home with home 02, homeless shelter, residential care facility, jail, or prison. Also includes transfer to OP services such as catheter labs, or for radiology purposes.

02

Short-term hospital for acute inpatient care

All acute hospitals except children’s hospitals, VA hospitals, psychiatric hospitals, and rehabilitation facilities.

03

Skilled nursing facility (SNF)

SNF with Medicare certification. Does not include SNF with Medicaid only.

04

Intermediate care facility (ICF)

Facilities without Medicare or Medicaid certification. Includes patients returning to Medicare facilities for custodial care.

05

Intermediate care facility (ICF)

Facilities without Medicare or Medicaid certification. Includes patients returning to Medicare facilities for custodial care.

05

Another type of facility for inpatient care

Does not include SNFs, rehabilitation, or long-term hospitals with specific status codes. Children’s, cancer, or chemical dependency hospitals are examples.

06

Home care

Home care services for skilled services. Does not include durable medical equipment (DME) supplier, or home IV service only.

07

AMA

Left against medical advice or discontinued care.

20

Expired

Expired.

30

Still a patient

Partial billing or interim bill.

43

Federal hospital

Any inpatient care at a VA facility (acute, psychiatric, rehabilitation, or SNF).

50

Hospice

Hospice at home.

51

Hospice—medical facility

Hospice service in a hospital, SNF, or ICF.

61

Swing bed

SNF care in a swing bed arrangement.

62

IRF

Inpatient rehabilitation facility.

63

LTAC

Long-term acute care hospital.

64

Medicaid-only nursing facility

Nursing facility certified under Medicaid only, not Medicare.

65

Psychiatric hospital

Psychiatric hospital or distinct part or unit of a hospital.

66

Critical access hospitals

Hospitals with designation as critical access hospitals.

Source: Information from UB-92 Handbook for Hospital Billing, 2006 edition; American Medical Association and Patient Status Code FAQs; National Uniform Billing Committee, http://www.nubc.org.

© 2014 Cengage Learning, All Rights Reserved.
CONCLUSION

As this chapter illustrates, quality health care management is important to the entire health care system, affecting patients, health care providers, governmental entities, accrediting bodies, and third-party payers. Whether used to study clinical outcomes, support performance improvement and risk management efforts, or facilitate the utilization review process, the ready availability and quality of data are essential. Quality management is an equally integral part of health information management. The data that are collected, abstracted, coded, stored, and reported by health information management professionals must be accurate and timely to meet the demands of the health care professionals who use them for patient care delivery, as well as the needs of others for billing, payment, and health care research. Furthermore, the growing use of data to improve patient safety, reduce risks, and improve the allocation of health care dollars signals exciting developments for the future of health care.
CHAPTER SUMMARY

Because of its ability to provide objectivity, data are an essential element used to measure the quality of patient care. Data have been used to study the quality of patient care for over a century, leading in part to the formation of accrediting organizations that focus on improving patient care. Data collected from the patient’s health record are a crucial part of any quality initiative in the health care field, including those at the federal level. Private efforts to improve patient care have measured the performance of care and service through data collected at the health care provider level, with the HEDIS data set serving as a model for managed care plans. The use of quality monitoring cycles, benchmarking processes, and quality indicator reports has expanded greatly in the last few decades, helping those within the health care field to improve the delivery of patient care and those outside the field to evaluate care given. Two areas that rely greatly upon data quality are performance improvement and risk management, with performance improvement focusing on the review of clinical processes as a way to improve the quality of patient care and risk management focusing on the review of nonclinical processes as a way to reduce medical, financial, and legal risk to an organization. Both areas have received considerable attention because of their potential to affect both the administration and delivery of patient care. By contrast, utilization management focuses on the appropriateness and planned use of resources as an effort to control health care costs. This focus has become central to the delivery of patient care, as both accrediting and licensing standards require health care organizations to comply with utilization management requirements.
CASE STUDY

You are a quality analyst in a health information management department appointed to lead a project team. Your team must assess the problem with the documentation of the patient’s discharge disposition status in the health record. An increasing number of errors have been reported and frustration among the coders has risen. These coders claim that conflicting information is often present in the record, requiring them to spend an inordinate amount of time trying to obtain verification. Coding productivity has been affected. How would you assess the problem? Give examples of tools to use in a meeting, some ideas that may develop, and a study mechanism.
REVIEW QUESTIONS

1. Name the stages in which data quality errors found in a health record most commonly occur.
2. What are the steps in the quality improvement model, and how is benchmarking involved?
3. What agency is focused on developing the scientific evidence used in decision making?
4. When should a histogram be used to display data?
5. How do performance improvement and risk management relate to database management?
6. Identify the tools that could be used when a group needs to develop new ideas or organize the performance improvement project.
7. How would an organization examine its internal performance under ORYX?
8. How is information collected in the Compare reports for hospitals, nursing homes, and home health agencies?
9. During what stage of the utilization review process is the appropriateness of the admission assessed?
10. Why is it important to have accurate and clear documentation of the patient’s discharge status?

ENRICHMENT ACTIVITY

1. Using Medicare’s Web site, http://www.medicare.com, search for “Nursing Home Compare” and compare reports for nursing homes located in your geographic area. Compare the data from at least three individual nursing homes against the national and state averages. Report to your instructor the conclusions of your comparison. As an alternative, three hospitals or three home health agencies can be researched by searching on the Medicare home page for “Hospital Compare” or “Home Health Compare.” Use the different comparison tools of your choice to display the data.

WEB SITES

Academy of Certified Case Managers, http://www.academyccm.org

Agency for Healthcare Research and Quality, http://www.ahrq.gov

American Health Information Management Association, http://www.ahima.org

American Society for Quality, http://www.asq.org

Case Management Society of America, http://www.cmsa.org

Center for Medicare and Medicaid Innovation, http://www.innovations.cms.gov

Commission for Case Manager Certification, http://www.ccmcertification.org

Consumers’ Checkbook, http://www.checkbook.org

HealthGrades, http://www.healthgrades.com

Home Health Compare, http://www.medicare.gov/hhcompare/home.asp

Hospital Compare, http://www.hospitalcompare.hhs.gov

Institute of Medicine of the National Academies, http://www.iom.edu

iSix Sigma, http://www.isixsigma.com

Joint Commission, http://www.jointcommission.org

Juran Institute, http://www.juran.com

The Leap Frog Group Hospital Safety Score, http://www.leapfroggroup.org

Malcolm Baldrige National Quality Program, http://www.quality.nist.gov

National Association for Healthcare Quality, http://www.nahq.org

National Committee for Quality Assurance, http://www.ncqa.org

NCQA’s Health Plan Report Card, www.hprc.ncqa.org

Nursing Home Compare, http://www.medicare.gov/nhcompare/home.asp

Patient Safety Organizations, http://www.pso.ahrq.gov

Pennsylvania Health Care Cost Containment Council, http://www.phc4.org

Select Quality Care, http://www.selectqualitycare.com

The W. Edwards Deming Institute, http://www.deming.org

WebMD, http://www.WebMD.com
REFERENCES

Carroll, R. (Ed.). (2004). Risk management handbook for health care organizations (4th ed.). San Francisco: Jossey-Bass.

Donabedian, A. (2003). An introduction to quality assurance in health care. Oxford, UK: Oxford University Press.

Green, M. A., & Bowie, M. J. (2005). Essentials of health information management. Clifton Park, NY: Delmar.

Institute of Medicine. (2001). Crossing the quality chasm: A new health system for the 21st century. Rockville, MD: Author.

Kavaler, F., & Spiegel, A. (2003). Risk management in health care institutions: A strategic approach (2nd ed.). Sudbury, MA: Jones and Bartlett.

LaTour, K., & Eichenwald, S. (2002). Health information management concepts, principles, and practice. Chicago: American Health Information Management Association.

Shaw, P., Elliott, C., Isaacson, P., & Murphy, E. (2003). Quality and performance improvement in healthcare. Chicago: American Health Information Management Association.
NOTES
1.

Centers for Medicare and Medicaid Services (CMS) Resources, Glossary of Definitions, http://www.hospitalcompare.hhs.gov/.
2.

See, e.g., 2003 Comprehensive Accreditation Manual for Hospitals: The Official Handbook, Performance Improvement Measures PI.1–PI.5, Performance Measurement, and the ORYX Initiative.
3.

http://tutor2u.net/business/production/quality_circles_kaizen.htm (last accessed 01/11/12).
4.

http://www.isixsigma.com/dictionary/Deming_cycle_PDCA-650. htm (last accessed August 7, 2011).
5.

http://www.isixsigma.com/dictionary/FOCUS-_-PDCA-823.htm.
6.

Donabedian A. (1966). Evaluating the quality of medical care. Retrieved February 19, 2012, from http://www.milbank.org /quarterly/830416donabedian.pdf.
7.

Public Law 100 107, signed into law on August 20, 1987, created the Malcolm Baldrige National Quality Award. See http://www .quality.nist.gov.
8.

Six Sigma is a federally registered trademark of Motorola Corporation. See http://www.isixsigma.com.
9.

Listings of other grants are available on the Agency for Healthcare Research and Quality Web site at http://www.ahrq.gov.
10.

January 26, 2004. Wkly. Compilation Presidential Documents 94, 2004 WLNR 11425351.
11.

Institute of Medicine. (2001). Crossing the quality chasm: A new health system for the 21st century. See http://www.iom.edu.
12.

Nursing Home Compare reports available at http://www.medicare .gov/nhcompare/home.asp (last accessed 01/11/12).
13.

Hospital Compare reports available at http://www .hospitalcompare.hhs.gov.
14.

Medicare Prescription Drug Improvement and Modernization Act (MMA), 42 U.S.C. § 1395w (2012).
15.

Hospital Report Card Act, 210 ILL. COMP. STAT. 86/1-99 (West 2012); Missouri Nosocomial Infection Control Act of 2004, MO. REV. STAT. § 192.667 (2012); Healthcare Cost Containment Act, PA. STAT. ANN. tit. 35, § 449.1-.19 (West 2012).
16.

FLA. STAT. ANN. § 408.05 (1–3) (2012) (hospitals to report infection rates); N.Y. PUB. HEALTH LAW § 2819 (McKinney 2012) (hospitals to report nosocomial infections); VA. CODE ANN. § 32.1–35.1 (Michie 2012) (hospitals to report infections to federal and state authorities).
17.

Joint Commission. (2003). Comprehensive accreditation manual for hospitals: The official handbook, performance measurement, and the ORYX initiative (IM.8, IM.10). Chicago: Author.
18.

Ibid.
19.

Ibid. Current core measures include: acute myocardial infarction (AMI), heart failure (HF), community acquired pneumonia (CAP), and pregnancy-related conditions (PR).
20.

Information on CATCH may be found on the USF Center for Health Outcomes Research Web site at http://www.chor.hsc.usf.edu.
21.

45 C.F.R. § 164.306 (2012).
22.

45 C.F.R. § 164.306(e) (2012).
23.

The 7th Scope of Work (SOW), Title XI of the Social Security Act, Part B, as amended by the Peer Review Act of 1982. Details of the most current work plan (9th Scope of Work) are available at https://www.cms.gov/OpenDoorForums/Downloads /QIO111306.pdf (last accessed 01/11/12 ).
24.

42 CFR, Part 456. Utilization Control, Subparts B and C (2012).

 
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Apply: Illegal Hiring Incident Analysis

Read Ch. 2, Incident 2, “Illegal Hiring.”

Write a 700- to 1,050-word analysis of the incident, “Illegal Hiring.” Include the following in preparing your response:

  • Identify what role HR should play as a strategic business partner in addressing this incident.
  • Summarize what you would have done in response to learning about the facts in this incident.
  • Discuss what factors in this incident might influence a company to make less-than-ethical decisions.
  • Summarize a brief policy that would help an organization like the one in “Illegal Hiring” make sound and legal hiring decisions within the framework of the law and support a culture of diversity and inclusion.

Illegal Hiring Incident 2

The Foreign Corrupt Practices Act (FCPA) prohibits U.S. companies from bribing foreign officials; yet, the number of violations each year is staggering. Some violations center on the use of unethical HR practices. For example, the banking industry has been investigated for its internship and full-time employment hiring practices. The Bank of New York Mellon Corp. (BNY Mellon) gave internships to family members of foreign government officials. The bank’s leadership intended to maintain or increase business with a Middle Eastern sovereign wealth fund. Internship programs are legal and BNY Mellon has a legitimate internship program, but these internships were awarded outside the accepted procedures and criteria used in its program. The U.S. SEC issued a cease-and-desist order, stating that “Delivering them [internships] ‘was seen by certain relevant [bank] employees as a way to influence the officials’ decisions.” This is the first cease-and-desist order of which internship hiring was the subject. Phillip Bezanson, a Bracewell & Giuliani Law LLP (firm) partner stated that “the concept of ‘anything of value’ under the FCPA can be ‘really abstract.’. . .” In the end, the bank agreed to pay a $5 million penalty, give up $8.3 million, and pay $1.5 million in interest.

 

INCIDENT 2 Foreign Corrupt Practices Act prohibits U.S. companies from bribing foreign officials; yet, the number of violations each year is staggering. Some violations center on the use of unethical HR practices. For example, the banking industry has been investigated for its internship and full-time employment hiring practices. The Bank of New York Mellon Corp. (BNY Mellon) gave internships to family members of foreign government officials. The bank’s leadership intended to maintain or increase business with a Middle Eastern sovereign wealth fund. Internship programs are legal and BNY Mellon has a legitimate internship program, but these internships were awarded outside the accepted procedures and criteria used in its program. The U.S. SEC issued a cease-and-desist order, stating that “Delivering them [internships] ‘was seen by certain relevant [bank] employees as a way to influence the officials’ decisions.” This is the first cease-and-desist order of which internship hiring was the subject. Phillip Bezanson, a Bracewell & Giuliani Law LLP (firm) partner stated that “the concept of ‘anything of value’ under the FCPA can be ‘really abstract.’. . .” In the end, the bank agreed to pay a $5 million penalty, give up $8.3 million, and pay $1.5 million in interest.

 
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Week 1_Financial Statements

Assignment Content

  1.    Purpose of Assignment

    This activity helps students recognize the significant role accounting plays in providing financial information to management for decision making through the evaluation of financial statements. This experiential assignment requires students to use ratios to evaluate and analyze a company’s liquidity, solvency, and profitability. See additional information about the exercise in the conversations. Click on the person with a flag icon in the upper right hand corner of this page. Please ask any questions about this assignment in the class conversation.

    Two-Rivers Inc. (TRI) manufactures a variety of consumer products. The company’s founders have run the company for thirty years and are now interested in retiring. Consequently, they are seeking a purchaser, and a group of investors is looking into the acquisition of TRI. To evaluate its financial stability, TRI was requested to provide its latest financial statements and selected financial ratios. Summary information provided by TRI Document presented below.

    TRI Documents

    Required:

    This paper must be submitted in Microsoft Word. You can use Excel to calculate the ratios and paste a table or picture of the ratios into the Word document.

    a. Calculate the select financial ratios for the fiscal year Year 2.

    b. Interpret what each of these financial ratios means in terms of TRI’s financial stability and operating efficiency. Comment on each ratio and the trends year by year.

    There is not a grading rubric for this assignment. The paper does not have to be in APA format but please include a title page with identifying information with your paper.

    Submit your assignment.

 
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HR Milestone

OL 211: Milestone Two: Employee Development Processes

1.      Case Study: Analysis of Case Study: A.P. Moller-Maersk Group: Evaluating Strategic Talent Management Initiatives.

2.      Job Posting: Customer Service – CARE Business Partner

3.      SHRM Power Point presentation and its note pages: Unit 6: Training Methods, Experiential Learning and Technology

 

Instructions:  You will write and submit on time, a 2-3 page written document that will include the five sections identified below:

Section One:

·         Illustrate (Explain) the value of a training needs assessment in an organization in general, supporting your response (with reference material).

 

Section Two:

·         Describe the components of a needs assessment used to determine the training requirements of a Customer Service – CARE Business Partner in Maersk.

 

Section Three:

·         Describe the importance of creating Specific, Measurable, Achievable, Realistic, and Time-oriented (SMART) objectives for a training plan.

 

Section Four:

·         Explain the importance of developing learning activities for a Maersk Customer Service – CARE Business Partner training program.

 

Section Five:

·         Describe how you would incorporate adult learning principles and methods of experiential learning from this OL 211 course into the Maersk Customer Service – CARE Business Partner training program.

 

Writing Mechanics per APA:

·         In addition to your two – three page written paper, include a title page and a reference(s) page.

·         Use 12-point Times New Roman Font; Double space; One-inch margins.

·         Citations formatted according to APA style

·         Writing is free of errors and written in a professional and easy to read format

 

Notes: You want to ensure your paper:

ü  The descriptions are clear and detailed. Give examples.

ü  You show through your writing that you have keen insight into the needs of adult learners.

ü  You use scholarly research (references) to contextualize (related) to your claims (descriptions and statements).

 

OL 211: Milestone Three: Performance Management

 

Instructions:  You will write and submit on time, a 2-3 page written document that will include the four sections identified below:

 

Section One:

·         Determine (define) the HRM’s role in the performance management process and explain how to ensure the process aligns with the organization’s strategic plan.

 

Section Two:

·         Differentiate (make a distinction) between the trait, behavioral, and results-based performance appraisal systems, providing an example where each would be most applicable.

 

Section Three:

·         Identify (characterize in writing) best suited appraisal for the Maersk Customer Service – CARE Business Partner.

 

Section Four:

·         Identify and describe a variety of performance rating scales that can be used in organizations, including graphical scales, letter scales, and numeric scales.

 

 

Writing Mechanics per APA:

·         In addition to your two – three page written paper, include a title page and a reference(s) page.

·         Use 12-point Times New Roman Font; Double space; One-inch margins.

·         Citations formatted according to APA style

·         Writing is free of errors and written in a professional and easy to read format

 

Notes: You want to ensure your paper:

ü  The descriptions are clear and detailed. Give examples.

ü  You show through your writing that you have keen insight into the needs of adult learners.

ü  You use scholarly research (references) to contextualize (related) to your claims (descriptions and statements).

 

OL 211: Milestone Four: Compensation

 

Instructions:  You will write and submit on time, a two page written document that will include the three sections identified below:

 

Section One:

·         Describe the compensation philosophy of Maersk and how the market influences this philosophy.

 

Section Two:

·         Determine (decide) the value of salary surveys to an organization.

 

Section Three:

·         Describe the advantages of discretionary benefits to Maersk.

 

 

 

Writing Mechanics per APA:

·         In addition to your two page written paper, include a title page and a reference(s) page.

·         Use 12-point Times New Roman Font; Double space; One-inch margins.

·         Citations formatted according to APA style

·         Writing is free of errors and written in a professional and easy to read format

 

Notes: You want to ensure your paper:

ü  The descriptions are clear and detailed. Give examples.

ü  You use evidence (reference material) to substantiate your claims (statements).

 

 

OL 211: Milestone – Final Project

 

Instructions:  You will submit your Human Resource Management Review.  This 7 page paper, is comprised of the four milestones you submitted throughout this course, with edits based on your instructor feedback.

 

This Final Project will include:

 

Milestone One Evaluating Strategic Talent Management
Milestone Two Employee Development Processes
Milestone Three Performance Management
Milestone Four Compensation

 

Writing Mechanics per APA:

·         In addition to your seven page written paper, include a title page and a reference(s) page.

·         Use 12-point Times New Roman Font; Double space; One-inch margins.

·         Citations formatted according to APA style

·         Writing is free of errors and written in a professional and easy to read format

 
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