Archive for year: 2023

Price Strategy

[WLO: 1] [CLO: 3]

Prior to completing the quiz, review Chapter 5, Table 5.3: Pricing Strategies and Objectives of the course text.

Instructions

This week, you will have an opportunity to practice completing identifying pricing strategies. Fill out the below table and submit it to Waypoint as the journal requirement for this week. You can access the table by downloading the Week 3 Journal Entry template.

 

BUS 330 Principles of Marketing Week 3 Journal

Week 3 Journal

Brand, and Product, or Service	Name Pricing Strategy from Table 5.3	Pricing Strategy Definition and Use	Your Rationale for the Pricing Strategy Selection
Royal Treatment Pet grooming and pet spa services for dogs and cats
Custom-made Converse Shoes
3 Restaurants’ (of your choice) course dinner menu on Feb 14 of each year
PearlsAndLavender Hand-made ceramic and brass jewelry offered by a self-employed

 

 

 

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*Please Read 5-6 pages*

Team Management Activity and Reflection

This assignment focuses on how the management practices of planning, leading, organizing, staffing, and controlling are implemented in your workplace. Using the Ashford University Library and other credible online resources, find three Scholarly, Peer Reviewed, and Other Credible Sources (Links to an external site.)Links to an external site. that provide information on Amazon.com’s business structure.

Here is the scenario and situation:

Assume you are an employee working in the Amazon warehouse, and you pack orders and categorize them into small, medium, and large batches. You are considered a packer. You have experience packing all sizes and have been with the organization for two years. You are considered one of their best employees, you have a solid reputation for being a hard worker, and all of your orders are packed correctly. You have also been busy; you recently completed Amazon’s management training program, and you have completed your BABA degree at the *** School of Business and Technology at ****  University.

Congratulations: You have just been promoted to manager. You will be relocated to a new plant that is two hours away that employs 100 employees. You will oversee a team of 10 supervisors and 90 packers and will now oversee the entire warehouse operation. How will you work to use and apply the five functions of management?

Now let’s apply the five functions. In your paper, include the following sections:

• Planning: Examine the specific areas you will choose to manage that fall under the planning function.

o For example, what might be some of the things you will plan to do and implement to build an effective team and culture? People are the most important resource in any business, what do you plan to do to build a positive team culture? What processes and systems do you plan to use?

• Organizing: Assess if the present structure that Amazon has set up is working.

o Do you need to make or suggest any changes to make it more efficient and effective? What structure will you use and implement? Explain how you will use departmentalization in your organizational structure.

• Staffing: Analyze your staffing needs.

o How do you intend to staff your organization and replace members that leave or are promoted? How does the HR process apply? What things (if any) will you suggest?

• Leading: Justify the leadership theory and style you will follow to ensure efficiency.

o Will you use transformational or transactional leadership? Why or why not?

• Controls: Identify what controls and measures you will implement.

o How will you apply the four steps of control (these are in Chapter 5; i.e., establishing standards, measuring performance, comparing performance, and making decisions)?

Be sure to integrate vocabulary learned throughout this course and citations from the text to support your analysis. The paper should be five to six double-spaced pages in length, must include at least three scholarly sources, in addition to the textbook, and be formatted according to APA style guidelines as outlined in the Ashford Writing Center.

The Team Management Activity and Reflection paper

• Must be five to six double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the

• Must include a separate title page with the following:

o Title of paper

o Student’s name

o Course name and number

o Instructor’s name

o Date submitted

• Must use at least three scholarly, peer reviewed, and/or credible sources in addition to the course text.

o The Scholarly, Peer Reviewed, and Other Credible Sources (Links to an external site.)Links to an external site. table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.

• Must document all sources in APA style

• Must include a separate references page that is formatted according to APA style

 

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1. E-Tronics is a well-established, publicly traded  manufacturing company that has been in business for over 50 years.  E-Tronics is reviewing a potential acquisition of a manufacturing plant  of 120 employees in India. This would be E-Tronics’ first time having a  physical operation in India. As part of the review of labor, the Chief  Human Resources Officer (CHRO) recommends an environmental scan as part  of the long-term planning for the operation. Why is this the best  approach to recommend?

•   Environmental scanning allows the company to evaluate what  environmental, health, and safety protocols need to be implemented at  the new plant.
•   Environmental scanning allows the company to review both the domestic  laws and foreign laws of the new country to understand what changes need  to be made to the employee handbook.
•   Environmental scanning allows the company to assess the tax advantages  of the new business to see how favorable the stock will respond as part  of this new acquisition.
•   Environmental scanning allows the company to examine both the  demographic and social factors of the labor force to understand how the  future of employment looks.

2. A new Operations Manager at E-Tronics would like to get a  head start on recruiting for an upcoming role that will have key  oversight of the new assembly line. He already has one person in mind  that he feels will be perfect for the role based on his past experience.  As the HR Manager asks more about the candidate, she learns that both  the Operations Manager and the candidate went to college together and  have been best friends since college. She also learns that they have  never worked together before. What is the appropriate guidance the HR  Manager should consider?

•   Research indicates that people are more likely to quit because of a  manager than because of any other variable. Considering the candidate  and hiring manager already have a good relationship, this candidate  already has a great chance of success and should be allowed to continue  on in the process.
•   The HR Manager is responsible for all recruitment initiatives and  should step in and take the place of the hiring manager. The Operations  Manager is already too biased to make the appropriate decision.
•   In order for an organization to meet its long-term goals, it must have  the proper mix of employees with the right knowledge, skills, and  abilities. The HR Manager should stress this importance while looking  closely at all candidates.
•   If the candidate is selected, the HR manager keep a close eye on the  relationship as the candidate progresses through onboarding and  orientation. If feedback is provided down the road that things aren’t  working, the HR Manager will have all the documentation needed.

3. E-Tronics is pursuing the India plant acquisition and is  working with current plant management to review all operational details.  As part of the process, the plant management that is being acquired is  asking for solutions for a way to track all employee data and  transactions. What recommendations should the new HR department make?

•   The HR department should recommend a new HRIS that is built for  businesses that have between 50–250 employees. As the site has 120  employees, this will fit perfectly for the plant.
•   The HR department should leverage the currently existing HRIS platform,  which has the scalability to provide specific features for a plant as  little as 120.
•   The HR department should recommend a partnership with the IT department  to build from scratch a homegrown system that fits the criteria of the  current environment. This allows for a unique cross-functional project  and will highlight how the parent company can work with the newly  acquired plant.
•   The HR department should allow plant management to keep personal  records and notes and postpone the solution 1–2 years until the  post-integration phase is completed.

4. The Global Vice President of Operations prefers to keep a  close eye on things and ultimately have his hand in all processes. He  has asked not only to have visibility into all HRIS transactions for the  company but that he has approvals on every transaction as well. The  complexity of this request is quite high. How should the HRIS team  handle the situation?

•   The team should caution the leader on the time waste it may be for him  but provide an alternative option in which access is given to his  executive assistant. The leader can then receive updates on what  transactions are taking place with the filtering done by the assistant.
•   The team should provide the leader with visibility and approval chain  access because the company believes in honesty and transparency. The  leader is one of the main advocates of this value statement.
•   The team should advise the leader who should have access and in what  transactions having visibility and approvals make sense. HR can help  minimize stress for business leaders, not make it worse.
•   The team should provide an alternative option of having daily reports  sent to the leader with the data aggregated and summarized because HRIS  systems enable countless transactions to be processed on a daily basis.  This will be the most efficient use of the leader’s time.

5. The Assembly Manager, who has been with the company for  only three months, previously came from a small specialty fabrication  shop of 20 people. He has commented on doing the upcoming fiscal year’s  strategic planning for his department on his own because that was the  process he was used to at his previous company. What are the risks of  this business leader conducting this review without the HR department’s  influence?

•   The process doesn’t actually need HR advice at the department level. HR  provides the best value when looking at entire businesses, not  departments.
•   The process would lack the strategic value provided by HR professionals  in understanding the employment landscape, walking business leaders  through human capital forecasting, and executing the day-to-day staffing  requirements.
•  The process would lack the legal knowledge required to ensure the Assembly department doesn’t break employment laws.
•   The process would miss out on accurate employee engagement activities  such as parties and community service days, which need to be built into  the plan for next year.

6. At a recent roundtable discussion, the HR Manager heard  several employees talk about their goals for internal promotions,  further professional development, and the desire to reach higher career  milestones. As the HR Manager goes through this feedback, what is the  best action she can recommend?

•   She can begin processing their transfers to the roles they have  identified and ensure each employee knows that E-Tronics takes action  when employees speak.
•   She can ask the respective managers to follow up with each employee and  ensure that they work out a plan. Managers are in the best position to  help their employees with career goals.
•   She can write up an individual development plan (IDP) for each employee  and provide it to them so that they can begin their path to the next  opportunity.
•   She can analyze succession planning as part of a short-range plan to  see how many of these employees are ready for the next role up, need  further development, or still need more time to develop in their current  role.

7. E-Tronics is now in place in the India plant. During the  job analysis discussion, the Plant Manager recommended to the interim HR  Manager that each person be evaluated in their roles because each of  their tasks and skills is very different. The Plant Manager feels this  will have a personal touch for each employee, which is important. What  is important to consider as the interim HR Manager determines how best  to support this process?

•   Cultural trends at the plant have indicated Indian culture thrives on  individuality. It is important for company processes to honor this and  therefore have specific job levels and roles for each individual.
•   Appropriate categorization requires a thorough review of all jobs  throughout the company worldwide. The interim HR Manager needs to work  with the Global HR leadership team to review all profiles.
•   Appropriate categorization requires looking at broader job levels,  rather than individual people and consequently assigning a role to  several people within a job level.
•   In order to save time on the process, the HR Manager can have other  team leads and managers help out by asking each of their team members  for these job details. They can then summarize and send this data to the  HR Manager for record keeping.

8. As part of the process for understanding the current  profile of employees, the HR Manager develops a questionnaire for each  employee to fill out. The survey asks an array of questions, including  items such as language skills, educational background, job history, and  personal interests and hobbies. Some concerns have been brought up by  employees indicating that they don’t want to share anything personal  because they don’t fully understand how the information will be used.  How can the HR Manager best respond to concerns of this nature?

•   The HR manager can communicate that because the company wants to  attract and retain the best employees, it needs to understand the  current group of employees to know what profiles to hire in the future.
•   The HR manager can show how a skills inventory is actually a great tool  for employees so they can evaluate on a peer-to-peer basis what  everyone else is doing and how effective they are in their roles.
•   The HR manager can communicate openly that a skills inventory is  intended to provide the company a clear snapshot of which employees are  performing well, and which ones are not. While intrusive, it will help  the company succeed in the long run.
•   The HR manager can describe how a skills inventory allows the company  to understand the knowledge and skills of everyone to help facilitate  greater development for each person. It may also highlight untapped  potential in employees that haven’t been identified.

9. As part of the manufacturing site’s Annual Operating Plan  (AOP), the business announces a new venture with a sister plant that  will bring in approximately 25% more raw materials with the specific  task of machining the material in the plant. The senior leadership team  is reviewing production and machine capacity over the course of three  years as part of increased demand. How can the HR Director best support  this new business initiative?

•   The HR Director can rely on the operation line managers to understand  unit demand and what capacity the current machines have. This  information is then correlated with human capital and a plan is put in  place.
•  The HR Director can hire 25% more temporary workers. This is shorter term work and the demand will only last three years.
•   The HR Director can hire 25% more employees in response to the increase  in raw materials. The increase in production needs to have a 1:1 ratio  of human capital.
•   The HR Director can leverage human capital at the sister plant to  ensure this increase in production hits the daily targets. One of the  most effective ways to make a process efficient is to leverage shared  human capital.

10. One of the core HR strengths at E-Tronics is the ability to  utilize HR analytics and apply them to operational scenarios. One of  the most frequent requests is for help in forecasting employment needs.  Why is work-load analysis the most accurate way of forecasting  employment needs?

•  Work-load analysis utilizes key information such as actual work content and productivity ratios.
•  Work-load analysis utilizes key information such as probabilistic forecasting and past movement.
•  Work-load analysis utilizes key information such as statistical relationships amongst employment related data.
•  Work-load analysis utilizes key information such as quantitative relationships between critical variables.

11. The newly appointed plant HR Manager officially starts in  India. Her first objective is to complete a thorough HR audit and review  details at the site-specific level. While many details are missing, her  review reveals that historical turnover trends show over 80% of  turnover was caused by involuntary separation. How should the HR Manager  proceed?

•   The HR Manager should review the selection procedures as well as  specific knowledge and skills currently held by management to evaluate  if better training and supervision is required.
•   The HR Manager should contact all former employees who left within the  last 12 months and conduct an exit interview. This will help her best  understand the actual reasons for their exit.
•   The HR Manager should prepare a site-wide presentation reviewing  company benefits and really encourage the new site to consider what  great benefits are offered to them if they remain employed with  E-Tronics.
•   The HR Manager should contact local competitors for a market analysis  and determine if 80% involuntary turnover is common in the local market.

12. In E-Tronics’ competitive business landscape, business  leaders expect innovative, strategic guidance by knowledgeable experts.  The Plant Manager in Michigan has requested that either the HR Manager  (whom he trusts deeply) or an outside analyst he knows as an expert  provide guidance on the operation’s long-term staffing plan. Why is this  approach one of the least effective for planning?

•  Experts rely too much on subjective and anecdotal experiences that don’t provide the most clear guidance.
•   Expert consulting fees are so high that it takes years to break-even  after receiving consultation services and actually forecasting a better  headcount.
•  Experts collaborate too much with other subject matters experts and ultimately cannot agree on a single path forward.
•  Experts that can perfectly understand the context for the business and its specific operations are very difficult to find.

13. A year into the India acquisition, line leaders highlight  concerns regarding the staffing levels and the quality output of certain  machines. Some machines are running near 98% capacity with many quality  issues while others are running at only 63% with barely any quality  issues. The HR Manager feels confident there is enough historical data  to start highlighting relationships between staffing, machine  utilization, and quality control. Why is a regression analysis an  effective tool for this problem?

•  Regression analysis removes the need for short- and middle-range planning because of its high levels of long-term accuracy.
•   Regression analysis enables the business to look at how specific  variables interact and gives a high degree of confidence in projecting  future needs.
•   Regression analysis evaluates the line operator job description details  to make sure they are both valid and reliable to what the job is  supposed to be.
•   Regression analysis helps identify which operators are the most  productive employees and therefore provides information on how to model  future training.

14. E-Tronics has a small plant of only 120 employees in Oregon  that has gone through quite a bit of unrest within the last year. There  have been three restructures and a lot of turnover due to local  competitive pressure. Now that the pressure and the company landscape  have normalized, the plant leadership is attempting to forecast staffing  requirements for the following year. Among many methods to use, why  should the HR Manager be hesitant to recommend the Markov Analysis?

•  Markov analysis requires a fairly stable situation with many people in each job category.
•   Markov analysis requires cross-functional collaboration with key  stakeholders and departments such as Finance to review budgetary  considerations.
•  Markov analysis requires a highly complex statistical review of three or more variables for the most effective output.
•  Markov analysis requires multiple sources of experts utilizing the Delphi technique.

15. Business leaders often look to HR for specific guidance on  how to staff a business and avoid unhealthy levels of turnover. HR has  an increasingly important role in mitigating employee movement during  economic downturns, such as in 2008 and 2020, when global markets are in  flux and labor markets are directly impacted. How can HR professionals  add the most value economic downturns?

•   Periods of low and/or high unemployment result in inverse turnover  rates as employees either find more suitable options for employment or  stay put until markets normalize. HR professionals can advise and  strategize a business’s plans accordingly.
•   Spikes in unemployment may make employees panic and cause them to leave  for a more stable company. HR professionals are well positioned to  decrease turnover rates by persuading employees not to leave.
•   While HR professionals aren’t equipped to look at micro and macro  economic data, it is paramount for HR professionals to have a strong  network to tap into and through which to understand workforce  implications.
•   HR professionals can advise employees looking to leave of the types of  government assistance programs that are available to them. It is  critical for HR professionals to keep up-to-date on federal and state  programs.

16. Alliance Data is a new start-up looking to rival E-Tronics  in a highly competitive market. While the company only has 150  employees, business leaders would like to use some of the most recent  high tech solutions as a way to get ahead of the game. They recommend to  HR to go all in and invest in the best and most sophisticated planning  systems available. How can HR best respond to business leaders in this  scenario?

•   If Operations is willing to pay for sophisticated human resource  planning systems and the necessary resources to manage the process, HR  will agree to the new implementation.
•   Although technology and tools are useful for a more robust process,  simple stage I modeling that reduces cost and hassle can be just as  effective for a small company looking to grow. HR will stick with stage I  modeling.
•   The only way to bring in better talent and manage systems more  effectively is through sophisticated human resource planning systems. HR  will invest heavily in systems used by large, successful corporations.
•   Rather than using sophisticated systems, HR will adopt quick rules of  thumb based on the past experiences of each employee. Given the maturity  of the business, a stage II model will provide the most success.

 

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1. What is meant by the globalization of human capital? Is this inevitable as firms increase their global operations?

2. How does this case illustrate the threats and opportunities facing global companies in developing their strategies?

3. Comment on the Apple executive’s assertion that the company’s only obligation is making the best product possible. “ We don’t have an obligation to solve America’s problems.”

4. Who are the stakeholders in this situation and what, if any, obligations do they have?

5. How much extra are you prepared to pay for an iPhone if assembled in the United States?

6. How much extra are you prepared to pay for an iPhone assembled in China but under better labor conditions or pay? What kind of trade- off would you make?

7. To what extent do you think the negative media coverage has affected Apple’s recent decision to ask the FLA to do an independent assessment and the subsequent decision by Foxconn to raise some salaries? What do you think will happen now?

Complete your answers in a Microsoft Word Document and submit your case study to the Assignment 1 assignment area – Minimum 2 pages, Calibri 11 point, double spaced.

 

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