Marketing for Hospitality & Tourism

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Marketing for Hospitality & Tourism

(Marketing for Hospitality & Tourism)

Question description

Unit V PowerPoint Presentation

Business Plan

You will create a business plan slideshow using Microsoft PowerPoint. PowerPoint is a powerful and convenient tool for presenting anything and getting your point across. The intent is to create a professional slideshow that is worthy of presentation to an investor and/or banker in order to secure funding for your new tourism/hospitality business concept. This is a precursor to your capstone marketing plan executive summary, which will be submitted in Unit VII. Use this opportunity to be creative in developing a market niche.

As a part of your presentation, ensure you complete the tasks below.

Research benefits of differing price structures related to customer value.

Assemble data for creating a marketing strategy for your tourism/hospitality business.

Identify different companies or products that use market-skimming and market-penetration pricing similar to your plan. The use of tourism/hospitality examples is encouraged.

Determine effective criteria for a target market approach. Delineate factors to consider when choosing this/hospitality business location.

The slideshow should be a minimum of 12 slides in length but no more than 15 slides. You should reference the textbook and at least one other source that supports your business plan. Be sure to cite your sources in a reference slide, using proper APA style formatting. You should use the slide notes function to explain slide contents as necessary.

Also, a chart or similar figure should be used to support your business plan for this assignment. The grading for this assignment will be based on the overall quality and creativity of the slideshow and its ability to be clear and concise in relaying information.

Course Textbook(s)

Kotler, P., Bowen, J. T., Makens, J. C., & Baloglu, S. (2017). Marketing for hospitality and tourism (7th ed.). Boston, MA: Pearson.

 
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Evolution of Personality Theories

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Evolution of Personality Theories

(Evolution of Personality Theories)

Psychology On Evolution Of Personality Theory From Freud To Present Day Paper

Prepare a paper describing the evolution of personality theory from Freud to the present day. Use a summary of your work from the short paper in Module Three to compare Freud and Jung’s perspectives with those of Adler and Erickson. Then expand the discussion of personality theory to consider the influences of feminist theory and the contemporary theorists Rotter, Zuckerman, and Seligman. Predict the impact of the growing use of social media on personality.

Your  paper should answer the following prompt:  Based on your How has the theory of personality evolved from work Freud to present day .Based on your understanding of the different theories, what impact will growing use social media have on personality ?  Begin your discussion with a summary of your work from the short paper in Module Three to compare Freud and Jung’s perspectives with those of Adler Erickson. The discussion of personality theory development to consider the influences of feminist personality theory and the contemporary theorists Rotter, Zuckerman Seligman. Predict theory and the contemporary theorists Rotter, Zuckerman Seligman. .  Predict impact of the growing use social media on personality.

Specifically, the following critical l elements must be addressed:

I. Foundations of Personality Theory of   Freud and Jung

a. What are similarities between the perspectives of Freud and Jung?

b. What are the differences between the perspectives of Freud and Jung?

II. Foundations of Personality Theory   – Adler and Erickson

a.What are the principles of Adler’s theory?

b. What are the principles of Erickson’s theory?

c. What are the key similarities, including applicability across different times and cultures, among the personality theories of Freud, Jung, Adler, and Erickson?

III. Twentieth -Century Personality Theories – Principles

a. Describe the principles of feminist theory.

b. Describe the principles of Rotter’s theory.

c. Describe the principles of Zuckerman’s

d. Describe the principles of Seligman’s theory.

e. Compare the concepts of twentieth -century theorists to each other.

f. Given the time period and circumstances in which these theories were introduced, what these theories were, what contributions did they introduce to the overall field of personality theory?

IV. Evolution of Personality Theory and Research

a. Compare the key concepts of twentieth-century theorists to those of predecessors, Freud, Jung, Adler, and Erickson.

b. How has personality research incorporated?

i. Ethics?

ii. Individual differences?

iii. Cultural differences?

V. Implications of Technology in the -First century. First century has ushered in a major t technological era which some which some argue disconnects us from one another by eliminating physical interaction. What is the impact of technology in general social media in particular?

Discuss:

a. The impact of technology and social media on personality development to date

b. Your predictions of how technology and use of social media will influence personality research in the future research

10 to 12 pages long apa format double spaced

 
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Drug Abuse

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Drug Abuse

Drug abuse refers to the harmful or excessive use of legal or illegal substances for non-medical purposes. It’s a complex issue with various social, psychological, and physiological factors at play. Individuals may abuse drugs for a multitude of reasons, including seeking pleasure, coping with stress or trauma, or succumbing to peer pressure.

The consequences of drug abuse can be devastating, impacting not only the individual but also their families, communities, and society at large. Health risks associated with drug abuse range from physical ailments such as heart disease, liver damage, and respiratory problems to mental health issues like anxiety, depression, and psychosis. Moreover, drug abuse often leads to impaired judgment and risky behaviors, increasing the likelihood of accidents, violence, and criminal involvement.

Addressing drug abuse requires a multifaceted approach encompassing prevention, education, treatment, and rehabilitation. Prevention efforts aim to raise awareness about the risks associated with drug use and promote healthy lifestyles. Education plays a crucial role in equipping individuals with the knowledge and skills to make informed decisions about substance use. Additionally, access to comprehensive treatment programs that offer medical, psychological, and social support is essential for those struggling with drug addiction to achieve recovery and lead fulfilling lives.

Efforts to combat drug abuse must also include measures to reduce the availability of illicit substances, enforce laws and regulations, and provide support for individuals and communities affected by drug-related issues. By fostering collaboration among governments, healthcare providers, community organizations, and individuals, we can work towards minimizing the harm caused by drug abuse and promoting well-being for all.

Drug Abuse

For this task, you will prepare a lecture suitable for a community college course on the pharmacological effects of a particular drug of abuse. You may choose one of the following as the format for this presentation: prepare a recorded lecture with an accompanying transcript of the lecture or submit a written lecture as a paper.

Include the following in your lecture:

Choose a commonly abused drug and gather information on the drug’s pharmacology.

Discuss how the drug is typically administered, absorbed. and distributed throughout the body.

Include the concept of biotransformation; explain where it occurs and identify the pharmacological processes involved.

Explain the difference between effective dose and lethal dose and how these concepts relate to the therapeutic index of the drug you are presenting.

Discuss how this particular drug affects the process of neurotransmission and include in your discussion the impact this drug has on specific neurotransmitters.

Be sure to include information on tolerance (neuroadaptation) with this particular drug and the different types of tolerance experienced with this drug.

In addition to information found in the course text, find at least three research articles relevant to the pharmacology of the drug you are presenting (published within the past 5 years) to support your lecture.

Length: 6pages

 
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Amphetamine Use and Abuse Paper Help

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Amphetamine Use and Abuse Paper Help

Aaliyah continues to struggle with balancing her work hours and her schoolwork. She has been drinking coffee to help her stay awake, but it is no longer working. She has an exam coming up and needs to stay up to study (Amphetamine Use and Abuse Paper Help).

Aaliyah decides to take an amphetamine to stay awake to study for the exam. She promises herself that she will only take it this one time for the exam. The drug allows her to stay awake and alert while she is studying for the exam. She also feels that she is learning the material better because of the amphetamine. When the grades are in, Aaliyah receives an A on her work.

As the semester continues, Aaliyah turns to amphetamines more and more often to help her stay awake to complete her schoolwork. Soon, Aaliyah finds that one pill no longer keeps her awake if she needs.

She starts taking more than one pill at a time. She knows that taking amphetamines so often is not good for her health, and she finds she experiences an increase in headaches when she takes them, but she continues to take them because they are helping her be successful in school and at work.

Based on the case study, prepare a paper that addresses the following:

· Examine the change in amphetamine use and abuse in the U.S. from the 1950s to the present.

· Explain to which schedule amphetamines belong and why they are on the Schedule of Controlled Substances.

· Explain the effects Aaliyah might be experiencing because of her regular amphetamine use. Be sure to include:

o Acute effects, chronic effects, and withdrawal

o Effects on physiology (brain and body), behavior, mood, and toxicity

· Give at least three indications from the case study suggesting there may be a problem with Aaliyah’s substance use. That is, describe at least three likely behaviors that Aaliyah is likely to exhibit if she is misusing amphetamines.

Determine whether Aaliyah has a substance use disorder. Include a discussion of DSM criteria. Use the template to help you make the assessment.

Download the diagnosis template to use with this assignment.

Diagnosis Template: 

Place a check in front of each symptom that is present

o Substance is taken in larger amounts or for longer periods than intended

o A persistent desire or unsuccessful attempts to cut down or regulate substance use

o A great deal of time spent obtaining the substance, using the substance, or recovering from substance use

o An intense desire or urge for the substance o Use results in failure to fulfill major obligations at work, home, or school

o Continued use despite social or interpersonal problems caused or exacerbated by the substance use

o Important social, occupational, or recreational activities are given up or reduced because of the substance use (Amphetamine Use and Abuse Paper Help)

o Recurrent use in situations where it is physically hazardous

o Continued use despite persistent or recurrent physical or psychological problems that occur because of or exacerbated by substance use

o Tolerance

o Need for more of the substance to achieve desired effect

o Markedly diminished effect when using the same amount of the substance

o Withdrawal 

o Presence of characteristic withdrawal syndrome when the substance is not present

o Using the substance to alleviate withdrawal symptoms

(Note: Criteria of tolerance and withdrawal are not considered to be met for those individuals taking medications under appropriate medical supervision)

Two or more checks on this list = substance use disorder (Amphetamine Use and Abuse Paper Help)

Reference

American Psychiatric Association (2013). Diagnostic and statistical manual of mental disorders (5th ed.). Washington, DC: American Psychiatric Association. https://psycnet.apa.org/record/2013-14907-000

 
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